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Rizen Inbound Marketing & Sales Blog

Learning From the Biggest Corporate Marketing FAILS

Posted by Jeffrey Lambert on Oct 2, 2020 4:57:37 PM

In the latest episode of our podcast Marketing for Martians we disprove the old saying that “all press is good press. We’re taking a look at some of the worst marketing fails in the past few years. 

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Podcast

Ep #3: Hubspot vs. Salesforce: Which is Best for Marketers?

Posted by Jeffrey Lambert on Aug 24, 2020 7:38:53 PM

It’s time for the ultimate CRM showdown. That’s right, we’re talking about the 2 giants in the field - Hubspot and Salesforce. So which one is best for marketers? We'll compare both to help you make a decision.

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Podcast Growth Marketing for Martians Podcast

Owners' Marketing Questions Answered (w/ Angela Murphy)

Posted by Jeffrey Lambert on Aug 11, 2020 3:00:42 PM

In the kickoff episode of our new show 'Growth Marketing for Martians' Angela Murphy from JustPositionIt! joins us to answer questions about meaningful business growth.

All these queries were submitted by marketing managers, c-level admins, and business owners.

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Podcast

How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)

Posted by Jeffrey Lambert on Jul 20, 2020 2:38:32 PM

Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!

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Podcast

Podcast Episode 55: How to Actually Attract, Engage, and Delight Customers

Posted by Jeffrey Lambert on May 22, 2020 3:21:09 PM

As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.  

Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.

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Podcast

Podcast Episode 54: 3 Podcast Marketing Tips for New Shows

Posted by Jeffrey Lambert on Apr 30, 2020 8:35:51 AM

You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.

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Podcast

Podcast Episode 53: Marketing Burrito: COVID-19 Messaging Successes

Posted by Jeffrey Lambert on Apr 28, 2020 1:29:11 PM

Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole. 

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Podcast

Podcast Episode 52: Why Aren't You Doing A/B Testing?

Posted by Jeffrey Lambert on Apr 21, 2020 10:26:23 AM

Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.

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Podcast

Podcast Episode 51: How We Work Remote: Using Sound to Aid Focus

Posted by Jeffrey Lambert on Apr 13, 2020 1:22:49 PM

Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us.

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Podcast

Podcast Episode 47: Benefits of Influencer Marketing w/ Gabriela Huerta

Posted by Jeffrey Lambert on Mar 25, 2020 8:36:39 PM

Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them.

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Podcast

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Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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