Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!
As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.
Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.
Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole.
Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.
Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us.
Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them.
Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today!
Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it.
Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace.