Building a fence requires precision, expertise, and a solid plan. Marketing a fence company is no different. At Rizen, we help fence contractors scale efficiently using AI-enhanced digital marketing strategies that lower costs and increase booked appointments.
We understand the specific challenges fence companies face: inconsistent leads, spam inquiries, outdated websites, and fragmented tools. That’s why we created a performance-driven system tailored for fence contractors to generate quality leads and maximize ROI.
Like a well-built fence, effective marketing starts with a solid blueprint. At Rizen, we create custom strategies tailored to your market, customers, and goals. By combining SEO, Google Ads, reviews, social media, and AI automation, we turn your website into your top salesperson—driving better leads, reducing waste, and increasing revenue.
While digital marketing plays a major role in growing your fence company, don’t overlook the power of foundational marketing tactics that reinforce your local presence and brand reputation. Inspired by industry insights and platforms like Jobber, here’s how to build a well-rounded strategy to drive leads, close more jobs, and grow faster.
Your brand is the first impression you make. A strong fence company name, a clean and recognizable logo, and a defined unique selling proposition (USP) all contribute to building customer trust. Your USP should speak to what sets you apart—whether it’s speed, premium materials, or lifetime warranties. Consistency in branding across your website, social media, yard signs, and vehicles creates a cohesive and professional appearance that builds recognition in your community.
Your website is your digital storefront. It should immediately answer the questions homeowners are asking:
Use clear service pages (e.g., “Wood Fence Installation in [City]”), professional project photos, and persuasive customer testimonials to build credibility. Incorporate calls to action like “Request a Free Estimate” or “Call for a Same-Day Quote” to encourage immediate contact. Mobile optimization and fast load times are non-negotiable for SEO and user experience.
Most homeowners search for fence contractors using terms like “fence company near me” or “[city] privacy fence installers.” Capture this traffic by:
Paid advertising is one of the fastest—and most reliable—ways to generate quality leads for fence installation. But not all ads are created equal. To maximize ROI, you need the right mix of Local Services Ads, Search Ads, and Social Ads—each plays a different role in your funnel.
LSAs appear at the very top of Google’s local search results with the Google Guarantee badge. This badge signals that Google has vetted your business, which builds instant credibility. These ads are pay-per-lead (not per click), which makes them great for budget control and lead qualification.
When to use them:
If you serve a defined local area and want to appear in high-intent searches like “fence company near me” or “licensed fence installer in [city],” LSAs are a must.
Search Ads (PPC) show up just below LSAs on Google. They’re ideal for capturing people actively looking for a solution. You can target high-buying-intent keywords like:
We’ve used this strategy for one of our fencing clients and saw conversion rates spike when we focused on cost-based and service-specific keywords. (Think “custom metal fence builder” vs just “fence company.”)
When to use them:
Use Search Ads when you want to reach people who are in “solution mode”—comparing contractors, pricing options, and availability
Social ads on Facebook and Instagram serve dual roles: nurturing warm leads through retargeting and prospecting cold audiences who may not yet know they need you. Unlike search ads—where users are actively looking—social ads interrupt scrolling behavior. That means your creative must grab attention immediately.
Whether you're showcasing stunning project transformations, customer testimonials, or seasonal promotions, visuals need to be eye-catching and message-forward. In one campaign, a sleek before-and-after fence design with a testimonial overlay tripled the click-through rate compared to standard image ads. Transformation stories convert—fast.
Use short-form video, bold headlines, and clear CTAs to stop the scroll and spark interest—especially when speaking to cold audiences unfamiliar with your brand.
Social media builds trust and visibility over time. Share before-and-after project photos, maintenance tips, behind-the-scenes videos, and seasonal promotions. Platforms like Facebook and Instagram are great for community engagement, while Nextdoor helps you build hyperlocal awareness.
Meanwhile, email marketing keeps your fence brand top-of-mind. Use email campaigns to:
Segment your list by job type, location, or time since last service to increase open and conversion rates.
Your sales team shouldn’t spend hours chasing every lead manually. With the right automation tools in place, you can follow up faster, nurture leads longer, and close more jobs—without the extra lift.
Email and text automations can handle everything from quote reminders to review requests. Platforms like Jobber, CRMs like HubSpot, or AI-enhanced tools can trigger personalized messages based on behavior—like when someone submits a form, views a quote, or hasn’t responded in 48 hours.
Here’s how automation helps:
Bonus: AI chatbots on your website or Facebook Messenger can pre-qualify leads 24/7—asking what type of fence they want, where they’re located, and if they’re ready to schedule an estimate.
Sometimes the best fence leads come from your neighborhood, not your screen. These tactics are simple but powerful:
Curious what this looks like in action? Here’s a real-world example of how strategic marketing transformed results for a fence and gate company in a competitive market.
One of our clients, Mulholland Brand,—a well-known provider of gates, fences, and pergolas—was struggling to break into the San Diego market. Despite their quality craftsmanship, they faced low sales volume and minimal brand awareness in the area.
That’s where Rizen stepped in.
We implemented a tailored growth strategy centered on SEO, high-intent paid ads, and conversion optimization.
Here’s what happened next:
✅ 16% Increase in Appointments
✅ 150% Increase in Closed Deals
✅ 226% Annual Revenue Increase
This isn’t just a nice story—it’s proof that when you combine smart positioning, local SEO, and full-funnel advertising, big results follow.
With over 15 years of experience, Rizen has helped hundreds of contractors build long-term, scalable growth systems. Our fence internet marketing model is engineered for performance:
Each project starts with a deep-dive strategy session. We assess your competition, market conditions, and growth goals to create a marketing blueprint tailored to your service area and offerings.
We connect and integrate your CRM, ad platforms, website, email tools, and call tracking systems into one cohesive environment. This ensures every lead is captured, followed up with, and measured.
Our clients receive real-time dashboards showing their cost per lead, appointment rates, lead sources, and ROI. No fluff, no black box—just data you can act on.
Our advanced AI filters out spam and low-intent leads. We only send you opportunities from real homeowners looking for fence installation or repair in your area.
Rizen’s fence contractor marketing system includes all the core elements required to grow your business:
Each of these services is strategically connected to reduce friction in your sales process and deliver more value from your marketing spend.
There’s no shortage of agencies offering digital marketing. But very few understand the fencing industry, your customers, or your business the way Rizen does. We’ve made it our mission to help fence contractors build powerful marketing systems that deliver measurable growth.
If you're ready to increase booked jobs, lower your cost per lead, and eliminate wasted effort, it's time to partner with Rizen.
Schedule your free strategy session today and discover how your fence company can grow smarter and faster.