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Rizen Inbound Marketing & Sales Blog

William Avila

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How to Build Effective Buyer Personas

Posted by William Avila on May 28, 2019 8:31:27 PM

So. You want to sell your product or service and increase sales? You need to figure out who your ideal customer is and how to reach them! It’s all about catching flies with honey. Horses with apples. Pretzels with mustard. You get the idea. To sell to your customers, you need to know them.

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Inbound Marketing Buyer Personas Buyers Journey

How to Develop a Company Purpose

Posted by William Avila on May 17, 2019 6:21:00 PM

Confidence is contagious. If you know who you are and what you stand for, it shows! Your business is the same. When you, your employees, and your customers know who you are and why you exist, your value as a company skyrockets!

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Inbound Marketing

Inbound Marketing Automation: Why the Future of Your Business Depends on it

Posted by William Avila on May 2, 2019 6:31:00 PM

If you're still using multiple pieces of software to cobble together a marketing process, you could be wasting valuable hours and money. Technology has evolved where tracking leads down the sales funnel can now happen in one place and with less effort, all thanks to automation! So where to start? With the abundance of software options available, taking the next step may seem overwhelming. Don't worry, we'll walk you through what marketing automation should do, your best software options, and how it will benefit your marketing efforts - especially if you use an inbound strategy!

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Inbound Marketing automation software

Close More Deals by Aligning Your Sales & Marketing Team

Posted by William Avila on Jan 9, 2019 10:35:10 AM

Frustration between marketing and sales teams is a common problem that companies see over and over again. The sales team wants and needs more leads - more importantly, better leads. The marketing team generates a prospect, but Sales says the lead is not good enough or ready. Both teams are aggravated and feel that the other side isn't doing their job. 

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Inbound Marketing Sales Website Leads

The Journey From Website Visitor to Customer [Infographic]

Posted by William Avila on Mar 16, 2018 4:23:16 PM

Understanding the journey a website visitor takes towards becoming a ready-to-close lead is important for any business. Use the funnel below as guide to implement a process that organizes and moves leads from visitors to customers.

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Lead Scoring

How To Use Lead Scoring And Lead Nurturing To Prioritize A Contact Database

Posted by William Avila on Feb 16, 2018 5:45:22 PM

Recently, one of our legal marketing clients was having a hard time figuring out which leads to contact from a rapidly growing database of contacts. Generating a lead is an important first step to eventually converting it into a customer but understanding which leads are hot and ready to purchase based on their behavior helps business development to focus their time and energy on the leads that are most likely to turn into customers.

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Lead Scoring Lead Nurturing SAL SQL MQL

Not Getting Quality Website Leads? Here's What You Can Change

Posted by William Avila on Jan 31, 2018 6:05:17 PM

Businesses and organizations that are generating many website leads sometimes have a problem with sales teams saying that those leads are not always good quality. The fact is, not everyone is going to be ready to buy immediately, and not everyone is going to buy from your company. However, its very important to identify your best generated leads so that you know where most of your energy and strategy should be concentrated.

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Website Leads

Proven Family Law Marketing Process To Increase Leads & Sales

Posted by William Avila on Mar 23, 2017 12:19:23 PM

Running a law firm is hard work. As a business owner and attorney, you’re not only responsible for your clients legal challenges, but also for running a profitable and self-sustaining practice. Having worked with many attorneys over the years, we have found that attorneys have a hard time generating quality online leads and converting them into customers with a positive return on investment. We have mastered lead generation for many law niches through the implementation of a repeatable MIT tested and validated process. Using our process, you'll be able to automate and streamline your law firm marketing, saving you time and generating more revenue for your firm.

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How To Increase Website Traffic With These 13 Tips

Posted by William Avila on Feb 15, 2017 3:36:51 PM

There is nothing more frustrating than having a website that is not getting any traffic and leads. Every website is different and the reasons you’re not getting traffic can be completely different from another site. The first thing we need to distinguish are the two ways to drive traffic to your site, Organic and Paid. The next step is to create a realistic and executable action plan to increase web traffic.

 

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Website Traffic

Should I Hire an Inbound Marketing Agency or an SEO Company?

Posted by William Avila on Dec 12, 2016 12:05:45 PM

I was recently talking to a prospect, now a client, about his frustration with the countless marketing companies promising to help increase their online presence. He spoke with an SEO company that ranked very well for "SEO" industry keywords but who didn't offer social media, email marketing, or Pay Per Click. Although, he understood the value of SEO companies, he also knew that he could generate fast business with Pay Per Click. He spoke to a Social Media expert with over 10,000 followers that only focused on Facebook and Twitter. The large Pay Per Click company he spoke to didn’t offer Facebook PPC. Here inlays the problem. Most businesse

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Inbound Marketing SEO

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
  • Find Ways To Work Together
  • Become More Profitable

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