Rizen Inbound Marketing & Sales Blog

When you run a business, it’s easy to feel like you’re drowning in statistics and metrics. But merely knowing all of these random numbers doesn’t help you. 

You don’t have a crystal ball, so it’s impossible to know what exactly the future holds. But by tracking the Key Performance Indicators (KPIs), you can use hard data to predict things like profit margins, revenue growth, and conversion rates.

Knowledge is power. And when it comes to keeping your business on track, that knowledge comes in the form of Key Performance Indicators (KPIs).

Controlling your content is an integral part of managing your marketing efforts. A content management system (CMS) gives you the ability to create, update, and change your content at a moment's notice. 

Managing your marketing single-handedly isn’t easy.

As your marketing efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere. It doesn’t help that marketing managers have to face a steadily expanding list of duties every year.

Marketing is supposed to make you money. If that goal isn’t happening, it’s time to change strategies. If your budget is out of control--or you simply need to tighten the belt for a bit, here are three simple tips to help you minimize marketing expenses without sacrificing leads.  

Finding the right Customer Relationship Management Software (CRM) for your business is key to staying organized, keeping leads, and customers happy, and collecting data about your marketing and sales efforts.

So, you’ve finally decided to give video marketing a try. Welcome to the bandwagon! Trust me, it’s a good thing that you’re here. Video is the most wanted content by consumers--especially millennials--so it’s a great idea to incorporate it into your marketing strategy (Hubspot).

Here are 5 questions to ask yourself when planning your very first marketing video.

ABM Marketing isn’t for everyone.

But… if you work for a B2B business, chances are pretty good that you’ve practiced account-based marketing without even knowing it.

COVID-19 has DRASTICALLY altered how businesses interact with consumers. Some have been pushed into the 21st century, offering digital accessibility never before seen. Just look at the auto industry's expanded online purchasing process.