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Rizen Inbound Marketing & Sales Blog

William Avila

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Recent Posts

How to Plan Your First Marketing Video (from Start to Finish)

Posted by William Avila on Jun 30, 2020 7:05:19 PM

So, you’ve finally decided to give video marketing a try. Welcome to the bandwagon! Trust me, it’s a good thing that you’re here. Video is the most wanted content by consumers--especially millennials--so it’s a great idea to incorporate it into your marketing strategy (Hubspot).

Here are 5 questions to ask yourself when planning your very first marketing video.

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Video Marketing

ABM Marketing Isn’t for Everyone. Here’s Who Should Proceed Cautiously

Posted by William Avila on Jun 22, 2020 8:00:00 AM

ABM Marketing isn’t for everyone.

But… if you work for a B2B business, chances are pretty good that you’ve practiced account-based marketing without even knowing it.

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Account-Based Marketing

Study: The Effectiveness of Marketing Strategies During COVID-19

Posted by William Avila on Jun 5, 2020 8:00:00 AM

COVID-19 has DRASTICALLY altered how businesses interact with consumers. Some have been pushed into the 21st century, offering digital accessibility never before seen. Just look at the auto industry's expanded online purchasing process.

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Surveys & Studies

Understanding the HubSpot Pricing Model & Where to Invest Your Budget

Posted by William Avila on May 20, 2020 8:00:00 AM

If you haven’t heard by now, HubSpot is a pretty big deal.


They’re the authority on inbound marketing. They essentially spearheaded the software movement behind the idea that marketing should be helpful, not disruptive.

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Hubspot CRM

What is Account Based Marketing? An Absolute Beginner's Explanation

Posted by William Avila on May 5, 2020 11:56:06 AM

The bigger the net, the more fish you'll catch, right?

Maybe not.

The traditional marketing strategy is all about a big net. It wants to reach as many people as possible, with the hope that a certain percentage of these people will be viable leads. Marketers and salespeople then attempt to nurture these leads and turn them into conversions.

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Account-Based Marketing

Top 5 Books To Inspire Fresh Marketing Ideas

Posted by William Avila on Apr 29, 2020 8:00:00 AM

 As a marketer, it can be tough keeping up with the latest information. It’s hard enough tackling what’s already on your plate. But… if you don’t keep up, you risk falling behind the competition.

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Managing Gen Z & Millennials: New Rules for Marketing Communication

Posted by William Avila on Mar 23, 2020 7:00:00 AM
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Marketing Managers

4 Marketing Manager Challenges in Today’s Workplace

Posted by William Avila on Feb 24, 2020 2:20:09 PM
Marketing Manager-Draft 1


Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. The hierarchy of managers delegating to their employees has vanished. Instead, collaborative offices where employee culture is fundamental have flourished. Of course, we agree that the most successful businesses are ones that have adapted to modern expectations. 

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Marketing Managers

Build an Effective Law Firm Blog. Here's How.

Posted by William Avila on Dec 10, 2019 11:06:13 AM

Reading Time: 7 min


Blogs are so 2010. Or are they? While the term may seem relegated to a bygone era, blogging is alive and well. Most importantly, it's still a beneficial tool in your lawyer marketing strategy. If your website doesn't feature a blog, we'll lay out why you need to start one and how to best optimize it to increase your client pipeline.

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Law Firm Marketing Inbound Marketing Blogging

4 Email Marketing Tips for Lawyers

Posted by William Avila on Dec 3, 2019 11:11:40 AM

Read Time: 5 min 30 sec

Every day we all fight to keep up with the avalanche of emails in our inbox. It's tempting to bulk delete everything and cut through the noise. If your law firm sends out a newsletter, it's crucial to find a way to stand out. 

We have some proven methods to produce that irresistibly clickable email for your audience.

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Law Firm Marketing Inbound Marketing Email Marketing

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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