Every day, there are 3.5 billion searches on Google. That means, on average, Google hosts over 40,000 search queries every second. It is no wonder Google Ads has become one of the most popular pay per click (PPC) digital marketing platforms.
In a world where starting a business has been made easy, finding customers remains the most challenging part. That’s why marketing remains an integral part of any successful business. About 71% of marketing professionals believe that marketing strategies are vital to the growth of a business.
Is your website getting the job done? Are you getting the results you want? Do the results improve over time?
When you run a business, it’s easy to feel like you’re drowning in statistics and metrics. But merely knowing all of these random numbers doesn’t help you.
You don’t have a crystal ball, so it’s impossible to know what exactly the future holds. But by tracking the Key Performance Indicators (KPIs), you can use hard data to predict things like profit margins, revenue growth, and conversion rates.
Knowledge is power. And when it comes to keeping your business on track, that knowledge comes in the form of Key Performance Indicators (KPIs).
Controlling your content is an integral part of managing your marketing efforts. A content management system (CMS) gives you the ability to create, update, and change your content at a moment's notice.