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Rizen Inbound Marketing & Sales Blog

William Avila

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How Home Services Companies Can Improve Employee Performance Reviews

Posted by William Avila on Mar 15, 2021 10:19:54 PM

When was the last time you had a “performance review” and liked it?   Exactly. 

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Home Services

11 Mistakes You're Making With Your Home Services Marketing

Posted by William Avila on Feb 26, 2021 7:20:31 PM

Home services companies are using digital marketing strategies to connect with their customers and find new leads. But what if we told you many are going about home services marketing the wrong way?

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Home Services

Data Worth Tracking for Bottom-of-Funnel Audiences

Posted by William Avila on Feb 1, 2021 5:34:18 PM

Getting bottom-of-funnel leads to convert to customers should be easy. But irritatingly enough, that is not the case for most businesses. Given the impact of converting this audience on your bottom line, it is crucial to leverage data-driven decision making.

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Data Reporting

Collaborative BI is the Key to Better Data. Here’s Why

Posted by William Avila on Jan 27, 2021 8:00:00 AM

Gathering data, analyzing your actions' impact, and optimizing your business are all part of using business intelligence efficiently. It's a better way to manage your organization and figure out what's working and where you need to adjust.

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Data Reporting

Effective Data Reporting Requires Storytelling. Here’s Where to Start.

Posted by William Avila on Jan 18, 2021 11:16:14 AM

Data reporting can be challenging. When you've immersed yourself in numbers and found so many compelling proof points, it quickly becomes fascinating to you. But it's just data to everyone else! The only way to effectively report stats is to use the data to tell an engaging story.

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Data Reporting

Data Worth Tracking for Middle-of-Funnel Audiences

Posted by William Avila on Jan 13, 2021 8:00:00 AM
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Data Reporting

HubSpot Call Tracking Integrations We Love

Posted by William Avila on Dec 7, 2020 9:17:35 PM
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Hubspot CRM

The Growth Driven Design Process Explained: for Marketers

Posted by William Avila on Nov 11, 2020 12:06:31 PM
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Growth Driven Design

Do People Really Click on Google Ads?

Posted by William Avila on Nov 9, 2020 5:34:16 PM

 

Every day, there are 3.5 billion searches on Google. That means, on average, Google hosts over 40,000 search queries every second. It is no wonder Google Ads has become one of the most popular pay per click (PPC) digital marketing platforms.

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Paid Marketing

Which is Better? Paid or Organic Marketing?

Posted by William Avila on Nov 4, 2020 9:49:22 AM

In a world where starting a business has been made easy, finding customers remains the most challenging part. That’s why marketing remains an integral part of any successful business. About 71% of marketing professionals believe that marketing strategies are vital to the growth of a business. 

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Paid Marketing

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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