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William Avila

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8 Secrets to Succeed at Impact Windows Marketing This Year

Posted by William Avila on Aug 2, 2021 9:12:36 AM

Is your impact windows marketing actually attracting more customers? We bet you can do MUCH better. Cold emails, highway billboards, and yard signs just don't work as well anymore. 

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Impact Windows

What is Digital Marketing? An Overview for Home Services Companies

Posted by William Avila on Aug 2, 2021 8:00:00 AM


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Home Services

Let's Make 'Hot Marketer Summer' a Thing w/ These Fresh Outreach Ideas

Posted by William Avila on Jul 19, 2021 10:42:26 PM


How are you planning to grow your business this summer? Are you puzzled as the methods you’ve been using are not giving you the business they used to?  

Listen to today’s episode of Growth Marketing for Martians to freshen up those marketing methods with tools and practices that are going to be most effective in today’s post-pandemic market!

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Growth Marketing for Martians Podcast

What is Digital Marketing? Why Impact Windows Companies Should Do It

Posted by William Avila on Jul 12, 2021 3:58:36 PM


When we ask owners of impact windows companies about generating leads, most admit using traditional advertising or referrals. However, in 2021, many small businesses are starting to embrace a more effective approach - digital marketing. 

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Writing Ideas Impact Windows

What Home Services Marketing Strategies Actually Work in 2021?

Posted by William Avila on Jun 29, 2021 9:19:02 PM

In case you haven't noticed, things have changed. The world is different. COVID concerns, emerging technology, a rapidly evolving idea of the traditional workplace have changed the way we conduct business every day.

Yet, many home services businesses still rely on the same marketing strategies they used a decade ago.

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Home Services

How Home Services Companies Can Improve Employee Performance Reviews

Posted by William Avila on Mar 15, 2021 10:19:54 PM

When was the last time you had a “performance review” and liked it?   Exactly. 

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Home Services

11 Mistakes You're Making With Your Home Services Digital Marketing

Posted by William Avila on Feb 26, 2021 7:20:31 PM

Home services companies are using digital marketing strategies to connect with their customers and find new leads. But what if we told you many are going about home services marketing the wrong way?

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Home Services

Data Worth Tracking for Bottom-of-Funnel Audiences

Posted by William Avila on Feb 1, 2021 5:34:18 PM

Getting bottom-of-funnel leads to convert to customers should be easy. But irritatingly enough, that is not the case for most businesses. Given the impact of converting this audience on your bottom line, it is crucial to leverage data-driven decision making.

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Data Reporting

Collaborative BI is the Key to Better Data. Here’s Why

Posted by William Avila on Jan 27, 2021 8:00:00 AM

Gathering data, analyzing your actions' impact, and optimizing your business are all part of using business intelligence efficiently. It's a better way to manage your organization and figure out what's working and where you need to adjust.

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Data Reporting

Effective Data Reporting Requires Storytelling. Here’s Where to Start.

Posted by William Avila on Jan 18, 2021 11:16:14 AM

Data reporting can be challenging. When you've immersed yourself in numbers and found so many compelling proof points, it quickly becomes fascinating to you. But it's just data to everyone else! The only way to effectively report stats is to use the data to tell an engaging story.

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Data Reporting

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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