Is your impact windows marketing actually attracting more customers? We bet you can do MUCH better. Cold emails, highway billboards, and yard signs just don't work as well anymore.
How are you planning to grow your business this summer? Are you puzzled as the methods you’ve been using are not giving you the business they used to?
Listen to today’s episode of Growth Marketing for Martians to freshen up those marketing methods with tools and practices that are going to be most effective in today’s post-pandemic market!
When we ask owners of impact windows companies about generating leads, most admit using traditional advertising or referrals. However, in 2021, many small businesses are starting to embrace a more effective approach - digital marketing.
In case you haven't noticed, things have changed. The world is different. COVID concerns, emerging technology, a rapidly evolving idea of the traditional workplace have changed the way we conduct business every day.
Yet, many home services businesses still rely on the same marketing strategies they used a decade ago.
Home services companies are using digital marketing strategies to connect with their customers and find new leads. But what if we told you many are going about home services marketing the wrong way?
Getting bottom-of-funnel leads to convert to customers should be easy. But irritatingly enough, that is not the case for most businesses. Given the impact of converting this audience on your bottom line, it is crucial to leverage data-driven decision making.
Gathering data, analyzing your actions' impact, and optimizing your business are all part of using business intelligence efficiently. It's a better way to manage your organization and figure out what's working and where you need to adjust.
Data reporting can be challenging. When you've immersed yourself in numbers and found so many compelling proof points, it quickly becomes fascinating to you. But it's just data to everyone else! The only way to effectively report stats is to use the data to tell an engaging story.