So, you’ve finally decided to give video marketing a try. Welcome to the bandwagon! Trust me, it’s a good thing that you’re here. Video is the most wanted content by consumers--especially millennials--so it’s a great idea to incorporate it into your marketing strategy (Hubspot).
Here are 5 questions to ask yourself when planning your very first marketing video.
ABM Marketing isn’t for everyone.
But… if you work for a B2B business, chances are pretty good that you’ve practiced account-based marketing without even knowing it.
If you haven’t heard by now, HubSpot is a pretty big deal.
They’re the authority on inbound marketing. They essentially spearheaded the software movement behind the idea that marketing should be helpful, not disruptive.
The bigger the net, the more fish you'll catch, right?
The traditional marketing strategy is all about a big net. It wants to reach as many people as possible, with the hope that a certain percentage of these people will be viable leads. Marketers and salespeople then attempt to nurture these leads and turn them into conversions.
As a marketer, it can be tough keeping up with the latest information. It’s hard enough tackling what’s already on your plate. But… if you don’t keep up, you risk falling behind the competition.
Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. The hierarchy of managers delegating to their employees has vanished. Instead, collaborative offices where employee culture is fundamental have flourished. Of course, we agree that the most successful businesses are ones that have adapted to modern expectations.
Reading Time: 7 min
Blogs are so 2010. Or are they? While the term may seem relegated to a bygone era, blogging is alive and well. Most importantly, it's still a beneficial tool in your lawyer marketing strategy. If your website doesn't feature a blog, we'll lay out why you need to start one and how to best optimize it to increase your client pipeline.
Read Time: 5 min 30 sec
Every day we all fight to keep up with the avalanche of emails in our inbox. It's tempting to bulk delete everything and cut through the noise. If your law firm sends out a newsletter, it's crucial to find a way to stand out.
We have some proven methods to produce that irresistibly clickable email for your audience.
