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Rizen Inbound Marketing & Sales Blog

William Avila

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What is a KPI, Anyway?

Posted by William Avila on Sep 28, 2020 5:07:03 PM

When you run a business, it’s easy to feel like you’re drowning in statistics and metrics. But merely knowing all of these random numbers doesn’t help you. 

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KPIs and Reporting

What KPIs Are Most Important? Here’s a Breakdown

Posted by William Avila on Sep 17, 2020 7:30:00 AM

You don’t have a crystal ball, so it’s impossible to know what exactly the future holds. But by tracking the Key Performance Indicators (KPIs), you can use hard data to predict things like profit margins, revenue growth, and conversion rates.

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KPIs and Reporting

The Best KPI Tools for Tracking and Visualizing Marketing Data

Posted by William Avila on Sep 16, 2020 7:25:25 PM

Knowledge is power. And when it comes to keeping your business on track, that knowledge comes in the form of Key Performance Indicators (KPIs).

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KPIs and Reporting

Why Marketers Prefer HubSpot over the Sitecore CMS

Posted by William Avila on Sep 8, 2020 10:39:49 PM

Controlling your content is an integral part of managing your marketing efforts. A content management system (CMS) gives you the ability to create, update, and change your content at a moment's notice. 

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Hubspot CRM

7 Tips for Delegating Effectively as a Marketing Manager

Posted by William Avila on Aug 20, 2020 6:08:15 PM

Managing your marketing single-handedly isn’t easy.


As your marketing efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere. It doesn’t help that marketing managers have to face a steadily expanding list of duties every year.

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Inbound Marketing Marketing Managers

How to Minimize Marketing Expenses (While Attracting More Leads)

Posted by William Avila on Aug 19, 2020 12:31:28 PM

Marketing is supposed to make you money. If that goal isn’t happening, it’s time to change strategies. If your budget is out of control--or you simply need to tighten the belt for a bit, here are three simple tips to help you minimize marketing expenses without sacrificing leads.  

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Inbound Marketing Corporate Marketing Strategy

Hubspot vs. Keap: The Ultimate Showdown

Posted by William Avila on Aug 6, 2020 9:21:59 AM

Finding the right Customer Relationship Management Software (CRM) for your business is key to staying organized, keeping leads, and customers happy, and collecting data about your marketing and sales efforts.

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Inbound Sales Hubspot CRM

How to Plan Your First Marketing Video (from Start to Finish)

Posted by William Avila on Jun 30, 2020 7:05:19 PM

So, you’ve finally decided to give video marketing a try. Welcome to the bandwagon! Trust me, it’s a good thing that you’re here. Video is the most wanted content by consumers--especially millennials--so it’s a great idea to incorporate it into your marketing strategy (Hubspot).

Here are 5 questions to ask yourself when planning your very first marketing video.

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Video Marketing

ABM Marketing Isn’t for Everyone. Here’s Who Should Proceed Cautiously

Posted by William Avila on Jun 22, 2020 8:00:00 AM

ABM Marketing isn’t for everyone.

But… if you work for a B2B business, chances are pretty good that you’ve practiced account-based marketing without even knowing it.

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Account-Based Marketing

Study: The Effectiveness of Marketing Strategies During COVID-19

Posted by William Avila on Jun 5, 2020 8:00:00 AM

COVID-19 has DRASTICALLY altered how businesses interact with consumers. Some have been pushed into the 21st century, offering digital accessibility never before seen. Just look at the auto industry's expanded online purchasing process.

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Surveys & Studies

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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