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Rizen Inbound Marketing & Sales Blog

William Avila

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Recent Posts

Understanding the HubSpot Pricing Model & Where to Invest Your Budget

Posted by William Avila on May 20, 2020 8:00:00 AM

If you haven’t heard by now, HubSpot is a pretty big deal.


They’re the authority on inbound marketing. They essentially spearheaded the software movement behind the idea that marketing should be helpful, not disruptive.

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Hubspot CRM

What is Account Based Marketing? An Absolute Beginner's Explanation

Posted by William Avila on May 5, 2020 11:56:06 AM

The bigger the net, the more fish you'll catch, right?

Maybe not.

The traditional marketing strategy is all about a big net. It wants to reach as many people as possible, with the hope that a certain percentage of these people will be viable leads. Marketers and salespeople then attempt to nurture these leads and turn them into conversions.

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Account-Based Marketing

Top 5 Books To Inspire Fresh Marketing Ideas

Posted by William Avila on Apr 29, 2020 8:00:00 AM

 As a marketer, it can be tough keeping up with the latest information. It’s hard enough tackling what’s already on your plate. But… if you don’t keep up, you risk falling behind the competition.

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Managing Gen Z & Millennials: New Rules for Marketing Communication

Posted by William Avila on Mar 23, 2020 7:00:00 AM
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Marketing Managers

4 Marketing Manager Challenges in Today’s Workplace

Posted by William Avila on Feb 24, 2020 2:20:09 PM

Read Time: 3 min

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Marketing Managers

Build an Effective Law Firm Blog. Here's How.

Posted by William Avila on Dec 10, 2019 11:06:13 AM

Reading Time: 7 min


Blogs are so 2010. Or are they? While the term may seem relegated to a bygone era, blogging is alive and well. Most importantly, it's still a beneficial tool in your lawyer marketing strategy. If your website doesn't feature a blog, we'll lay out why you need to start one and how to best optimize it to increase your client pipeline.

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Law Firm Marketing Inbound Marketing Blogging

4 Email Marketing Tips for Lawyers

Posted by William Avila on Dec 3, 2019 11:11:40 AM

Read Time: 5 min 30 sec

Every day we all fight to keep up with the avalanche of emails in our inbox. It's tempting to bulk delete everything and cut through the noise. If your law firm sends out a newsletter, it's crucial to find a way to stand out. 

We have some proven methods to produce that irresistibly clickable email for your audience.

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Law Firm Marketing Inbound Marketing Email Marketing

How to Build Effective Buyer Personas

Posted by William Avila on May 28, 2019 8:31:27 PM
Buyer Personas


So. You want to sell your product or service and increase sales? You need to figure out who your ideal customer is and how to reach them! It’s all about catching flies with honey. Horses with apples. Pretzels with mustard. You get the idea. To sell to your customers, you need to know them.

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Inbound Marketing Buyer Personas Buyers Journey

How to Develop a Company Purpose

Posted by William Avila on May 17, 2019 6:21:00 PM

Confidence is contagious. If you know who you are and what you stand for, it shows! Your business is the same. When you, your employees, and your customers know who you are and why you exist, your value as a company skyrockets! 

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Inbound Marketing

Inbound Marketing Automation: The Future of Your Business Relies on it

Posted by William Avila on May 2, 2019 6:31:00 PM

If you're still using multiple pieces of software to cobble together a marketing process, you could be wasting valuable hours and money. Technology has evolved where tracking leads down the sales funnel can now happen in one place and with less effort, all thanks to automation! So where to start?

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Inbound Marketing

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