Your fence company might build the best fences in town—
But if homeowners can’t find you online, your phone won’t ring.
That’s where fence company SEO comes in.
Search engine optimization (SEO) helps your website show up when people Google phrases like “fence installation near me” or “best fence contractor in [your city].”
And that visibility? It turns searchers into site visitors—and site visitors into paying customers.
Let’s break down how SEO for fence contractors works, why it matters, and what you can do to get ahead.
Every month, hundreds of thousands of homeowners search online for fencing services.
Here’s the catch: 75% of them never scroll past page one of Google.
If your website isn’t there, they’re calling someone else.
Whether you’re a solo installer or a multi-crew operation, a smart fence seo strategy can:
The best part? Organic traffic is free once you’re ranking.
SEO for fencing companies is the process of improving your website’s content, structure, and authority so it ranks higher in Google for the keywords your customers are searching.
There are three main areas to focus on:
This covers everything on your website:
This includes what happens outside your website:
These signals tell Google that your site is trustworthy and relevant.
Most fence jobs are local. Your SEO should be too.
That means:
Before your site can rank, you need to know what to rank for—and that starts with keywords.
Keywords are the exact phrases people type (or speak) when searching online. For fence companies, that might be “fence installation near me” or “vinyl fence contractor in Dallas.”
Choosing the right keywords can make or break your SEO results.
When evaluating keywords, two key metrics matter:
As a local fence contractor, your best opportunities often lie in long-tail keywords—those more specific, lower-volume phrases like:
These long-tail phrases are easier to rank for than broad “head terms” like “fence company” because:
Use keyword research tools like Ahrefs, SEMrush, or Ubersuggest to find the best opportunities in your area. Look for a mix of keywords with reasonable volume, manageable difficulty, and clear commercial intent.
And remember—your goal isn’t just to drive clicks.
It’s to attract qualified, local leads who are ready to book.
SEO isn’t magic—it’s methodical.
Here’s how to build a fence company marketing strategy that drives rankings, leads, and real business growth:
Before chasing traffic, make sure your site is worth landing on.
Check these boxes:
Your website is your foundation. Build it right before building visibility.
Don’t guess what people are searching—know it.
Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to find the exact phrases your customers use.
Look for both:
These insights will guide your content strategy and help attract buyers—not just browsers.
Now that you know what people are searching, create content that answers their questions and solves their problems.
Great content ideas include:
Use keywords naturally, write like your customer speaks, and always aim to be helpful—not robotic.
This is your local SEO powerhouse. Don’t ignore it.
Make sure your profile:
Ranking in the local map pack can bring in more leads than your homepage.
Backlinks build trust with Google—and help you outrank competitors.
Start with:
Then take it further:
Every backlink strengthens your authority and search visibility.
If you’re not tracking performance, you’re flying blind.
Use:
Review monthly. Adjust what’s not working. Double down on what is.
Organic search is changing—fast
It’s no longer just about ranking on Google’s first page with the right keywords and backlinks. Today’s customers search everywhere—YouTube, Reddit, LinkedIn, even directly in ChatGPT. And AI tools don’t just point people to websites—they summarize, compare, and recommend.
That’s where AEO, or Answer Engine Optimization, comes in.
AEO focuses on making sure your business shows up when someone asks an AI tool a question—not just when they type a keyword into Google.
Example:
If someone asks ChatGPT, “Who’s the best fence installer in Tampa?”
Will your business be mentioned?
What Is AEO—and Why Should Fence Companies Care?
Answer Engine Optimization is the evolution of SEO in an AI-driven world.
Where traditional SEO is about helping search engines rank your site, AEO is about helping AI models understand, trust, and cite your content in direct answers.
If you want visibility in 2025 and beyond, you need both.
To get mentioned in AI-generated answers, your fence company should:
Share proprietary insights
Have unique data or expert commentary on fencing materials, installation costs, or regional considerations? Publish it. AI models prefer net-new, original content.
Build credibility across the web
Get mentioned by credible sites—industry publications, local directories, supplier blogs. These brand mentions help AI engines trust and cite your business.
Structure content for AI
Use clear headers, bullet points, FAQs, and comparison tables (like Wood vs Vinyl Fencing). AI tools pull content based on clarity and structure, not just keywords.
Track your AI visibility
Use tools like ChatGPT, Gemini, Perplexity, or Peak.ai to audit where your business is showing up—or not. Then close the gaps with more strategic content.
Generic top-of-funnel (TOFU) content like “What is a fence?” isn’t going to rank—or get cited—anymore.
Instead, focus on detailed, differentiated content that solves real homeowner problems, like:
“How to Choose the Best Fence for Hurricane Zones in Florida”
“3 Questions to Ask Before Hiring a Fence Installer in Austin”
“Aluminum vs Vinyl Fencing: What’s Better for Small Backyards?”
This kind of content stands out because it’s relevant, helpful, and harder to replicate with AI.
SEO + AEO = Future-Proof Growth
Fence company SEO isn’t dead—but it has evolved.
If you want to show up where your customers are searching in 2025, your strategy needs to go beyond keywords and backlinks.
Prioritize:
Original insights
Credibility across platforms
Visibility in AI-generated results
Even well-established fencing businesses fall into these traps:
Avoid these, and you’re already ahead of half your competitors.
It depends.
If your site is brand new, expect 3–6 months for meaningful results.
If your site is established but unoptimized, you may see improvements in as little as 30–60 days.
Keep in mind: SEO is a long game. But once you’re ranking, the leads keep coming—without having to pay per click.
Both work. They serve different roles.
Smart companies use both—and let data decide how much budget to allocate to each.
Fence companies that invest in SEO consistently report:
Just look at what happened with Mulholland Brand.
They were already well-known across Los Angeles and Orange County—but struggled to gain traction in San Diego. Sales were low, local search volume for their brand was minimal, and there was no clear handle on acquisition costs.
Through a smart, combined strategy of SEO and paid ads, the game changed.
The results?
Even more impressive: their organic visibility didn’t just grow—it translated into measurable business wins.
This proves what the best-performing fence companies already know:
SEO isn’t just about traffic. It’s about trust, leads, and long-term revenue.
SEO is not one-size-fits-all.
You need a strategy tailored to your service area, audience, and growth goals.
That’s where Rizen comes in.
We help fence contractors:
Whether you’re targeting residential homeowners, commercial properties, or both—we’ve helped fence installers just like you dominate Google.
Want to stop guessing and start ranking?
Book a free strategy session today. Let’s build your path to page one.