Benjamin Franklin said " If you fail to plan and you are planning to fail. " This is the first thing that comes to mind when I think about marketing for a law firm. We have come across dozens of law firms who rely only on disjointed idea of a plan to grow. The following outlines how we create a plan that enables our law firm clients to reach their revenue goals.
What is the HubSpot CRM? Wait, What is a CRM?
Newly minted law firm partners must find ways to grow the practice. They have to do this efficiently and not get obstructed by spreadsheets, cluttered email, or unwieldy software programs.
Many years back I received the advice to run away from any marketing agency that offered a guaranteed ROI. Back then it was the wild wild west on the world wide web, and my coach was right. I had a successfully helped build an eBay business, followed by a successful transition to ecommerce on my own sites, and followed it up with explosive growth with my debt settlement business. The success of all these businesses was due to my understanding of the search engines of the day.
One day our team decided to hire an agency to run our marketing campaigns. I interviewed dozens of marketing agencies looking for someone who would guarantee their work. I wanted to make sure that they put their money where their mouth is. After all, I knew based on my experience what worked and what didn't. In my search I discovered a few things:
According to a research study conducted by Bloomberg Law and the Legal Marketing Association, “67% of attorneys and marketing and business development professionals agree that their law firm is increasing its emphasis on business development and marketing efforts.” This increased focus on alignment of these traditionally separate departments leads to opportunities for marketers to grow professionally within the firm.
In the following, we provide actionable insights to the process needed to align your marketing and BD for law firm growth.
- Define Legal Marketing and Business Development
- Define the journey of from stranger to client and beyond
- Communicate on one platform
- Measure every key touchpoint
Many law practices find themselves dependent on traditional marketing efforts. They are either unaware of the most valuable and efficient marketing tools available, do not have a website to execute a solid plan with, lack the knowledge to move their marketing efforts forward, or a bit of all three.
Outlined below are a few basic tips to help you as you design and build an efficient law firm internet marketing campaign.
Topics: Law Firm Marketing
Inbound marketing has grown significantly in the last decade. As an Inbound Marketing Agency, we have seen a lot of companies and marketers jump on the bandwagon, but not all those who try it succeed. In our experience, Inbound Marketing doesn’t work for everyone.
If you are trying to market your business, you want to be as effective as possible. As technology becomes more and more intricate, marketing campaigns need to be more and more seamless. So, how exactly can you generate more leads and deliver a clear message to your consumers across a myriad of touchpoints? The answer is inbound marketing.
Every month, I speak to at least 3 or 4 sales professionals. I keep a strong circle of sales people around me in order to keep my own sales skills sharp. Lately, the conversations are going like this, “Rod, I have annihilated the list my boss gave me, I’ve called the entire Miami C-suite, and out of the thousands of leads in our database, a few turned into customers. I pound the phones daily but there has to be an easier way!”
Why HubSpot CRM?
During my career as an entreprenuer there have been a few moments where software changed the way I conduct business. One of those moments is when the HubSpot CRM was announced at Inbound 14. I immediately became enamored with a software that promised to make my life (the life of a salesman) much easier. Prior to using the Hubspot CRM I was a power user of Infusionsoft, before that it was Salesforce, and before that it was Leads360.