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Rizen Inbound Marketing & Sales Blog

Rogelio Rodriguez

Rod aka Rogelio "El Gracioso" Rodriguez is Rizen Inbound's Chief Executive Officer or CEO for short. He spends his days tinkering in his web marketing laboratory, experimenting with landing pages, calls to actions, and really neat software. On his off time he prefers to spend time with his family and friends and enjoys cooking and kayaking on sunny days. You may reach Rod at 305-209-9952.
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Recent Posts

Nail Your Contractor Marketing in 2021 With These 5 Fresh Strategies

Posted by Rogelio Rodriguez on Apr 12, 2021 9:43:59 PM

If you're a decision-maker working in the construction industry, you understand how difficult it is to stand out from competitors. Luckily, there are new approaches that can help you do just that.

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3 Tips for Home Improvement Services to Stay Relevant in 2021

Posted by Rogelio Rodriguez on Feb 22, 2021 5:48:59 PM

Amid the COVID-19 pandemic, many brick-and-mortar stores continue to experience slow growth in retail sales. However, there has seemingly been one bright star in consumer spending: home renovation projects.

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Home Services

5 Tips for Improving Your Data Presentations to Decision-Makers

Posted by Rogelio Rodriguez on Jan 20, 2021 10:26:24 AM

Well-executed data presentations help marketers deliver key analytics more effectively. They can also help make people more confident when presenting to intimidating audiences such as company decision-makers.

In fact, 91% of presenters agree they are more comfortable when presenting with a beautifully designed slide deck (Presentation Panda).

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Data Reporting

Data Worth Tracking for Top-of-Funnel Audiences

Posted by Rogelio Rodriguez on Jan 12, 2021 10:44:43 AM


Top-of-funnel is the first step in the customer journey. If you don't get their attention here, it will be challenging to get it later. So, how do you ensure the work you're doing is creating the qualified leads you need from your top-of-funnel content strategy? One word: data.

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Data Reporting

Take These Steps BEFORE Interviewing Potential Marketing Agencies

Posted by Rogelio Rodriguez on Dec 30, 2020 6:55:05 PM


Partnering with an effective marketing agency is all about asking the RIGHT questions.

Not only do you need to ask yourself the right questions, but you also need to know the right answers. Take time to understand your own organization's current state and future plans. Only then will you have a firm grasp on what you need and how any potential partners can help.

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Try This Now: Work From Home Essentials for Marketing Managers

Posted by Rogelio Rodriguez on Dec 15, 2020 7:00:00 AM
Try this now WFH essentials for marketing managers_1

As many of us have learned in the past few months, working from home has its ups and downs. You can’t beat taking conference calls in your sweatpants, but staying productive when your couch calls and the kids are crying can be a challenge.

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Work From Home (WFH)

How to Get Started With Automated Email Nurturing

Posted by Rogelio Rodriguez on Nov 21, 2020 7:00:00 AM

Congratulations! Someone subscribed to your blog. Or signed up for your email newsletter. Or placed an item in the cart. Your new contact is moving along the buyers journey and is one step closer to becoming a loyal, excited repeat customer.

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Paid Marketing

Try This Now: 5 Accounts Marketers Need to Follow on Instagram

Posted by Rogelio Rodriguez on Nov 17, 2020 11:06:34 PM

If you’ve been in the marketing game for a awhile (or spend a lot of time on YouTube), you’ve probably seen the Tai Lopez ad about “knowledge”.

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Social Media

5 TikTok Accounts Marketers MUST Follow

Posted by Rogelio Rodriguez on Nov 9, 2020 10:02:24 PM

Tik Tok is quickly becoming the new gold rush for brand marketing. Some have already blazed a trail on how to best use the platform. If you’re a marketer, here are five accounts worth following for regular inspiration and advice. 

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Social Media

3 Work From Home Tips Every Manager Should Promote

Posted by Rogelio Rodriguez on Oct 29, 2020 3:52:29 PM

Due to COVID-19, many teams have migrated to work from home (WFH) environments. And, it doesn’t look like work environments will go back to the way they were. In fact, 99% of work from home employees want to continue remote work in the future (Review42).

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Work From Home (WFH)

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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