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Rizen Inbound Marketing & Sales Blog

Rogelio Rodriguez

Rod aka Rogelio "El Gracioso" Rodriguez is Rizen Inbound's Chief Executive Officer or CEO for short. He spends his days tinkering in his web marketing laboratory, experimenting with landing pages, calls to actions, and really neat software. On his off time he prefers to spend time with his family and friends and enjoys cooking and kayaking on sunny days. You may reach Rod at 305-209-9952.
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Recent Posts

Account Based Marketing Implementation Can Be Simple. Here’s How.

Posted by Rogelio Rodriguez on Jun 30, 2020 7:31:59 PM

You’ve heard the rumors. Account-based marketing is the hottest marketing buzzword of the day in 2020. But, the truth is, ABM has worked wonders for B2B businesses for decades.

It’s just beginning to catch fire.

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Account-Based Marketing

5 Account Based Marketing Apps & Extensions for Hubspot to Try Now

Posted by Rogelio Rodriguez on Jun 19, 2020 8:00:00 AM

Account based marketing is one of the best strategies for B2B companies to grow their business.

While it’s a proven B2B strategy that relies on a shortlist of heavy-hitting clients, success with ABM marketing isn't possible without the right tools.

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Account-Based Marketing

Inbound vs. Outbound Marketing: Who Wins?

Posted by Rogelio Rodriguez on Jun 3, 2020 8:00:00 AM


The customers you sell to today are different from five or even ten years ago. They are still the same people - it's that they've entirely changed HOW they buy. 

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Inbound Marketing

The Rizen Way: Our Origin Story

Posted by Rogelio Rodriguez on May 15, 2020 8:00:00 AM


The Rizen Way-Draft 1


Where someone comes from can say a lot about where they’re going. Rizen is proud of our roots as a company.

As a growing organization, your marketing, sales, and training efforts need an experienced partner with a track record of happy customers. We're happy to say we provide both.

Let's show you all about where we’ve come from and where we’re aiming to be tomorrow.

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Three Account Based Marketing Examples for Understanding the Process

Posted by Rogelio Rodriguez on May 11, 2020 7:46:24 PM

Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach. 

If you want more leads, more conversions, and more sales in less time, then you want account-based marketing. Account-based marketing is a strategy where sales and marketing teams work together to identify specific targets and personalize outreach and offers for that particular prospect. It's a hyper-personalized sales and marketing strategy that gives real results.

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Account-Based Marketing

How These Brands Successfully Tweaked Marketing During Coronavirus

Posted by Rogelio Rodriguez on Apr 30, 2020 8:00:00 AM

Read Time: 4 Minutes


As businesses have closed and employees are making the transition to working from home, many companies have found themselves strategizing on how to stay connected. 

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Marketing News

Marketing Tools Worth Trying: The HubSpot CMS

Posted by Rogelio Rodriguez on Apr 29, 2020 8:00:00 AM

Read Time: 5 Minutes


Back in the day, if you wanted to excel as a marketer, you had to rely on a lot of paperwork and ancient marketing tools. 

It was nearly impossible to gather millions of data points in the 60s without spending months taking surveys and spending tens of thousands of dollars.

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Marketing Managers

Try This Now: Browser Extensions for Improving Sales

Posted by Rogelio Rodriguez on Apr 28, 2020 10:05:25 PM

"Try This Now" is a monthly series all about tools and techniques you can use to help grow your business.


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Sales News

5 Key Metrics to Focus On When Measuring Marketing Growth

Posted by Rogelio Rodriguez on Apr 28, 2020 6:14:44 PM

Read Time: 4 minutes



Let’s face it… there are countless stats you need to track when measuring your marketing growth. Just memorizing all the abbreviations and their definitions can be confusing on its own. So how do you keep track of every stat? And do you need to track every metric out there?

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Marketing Managers

3 Marketing Manager Software Recommendations to Boost Productivity

Posted by Rogelio Rodriguez on Apr 20, 2020 8:00:00 AM
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Marketing Managers

The Latest News On The Best Ways to Market Your Business

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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