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Rizen Inbound Marketing & Sales Blog

Rogelio Rodriguez

Rod aka Rogelio "El Gracioso" Rodriguez is Rizen Inbound's Chief Executive Officer or CEO for short. He spends his days tinkering in his web marketing laboratory, experimenting with landing pages, calls to actions, and really neat software. On his off time he prefers to spend time with his family and friends and enjoys cooking and kayaking on sunny days. You may reach Rod at 305-209-9952.
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Recent Posts

How to Inject Empathy into Your Business By Using Inbound Principles

Posted by Rogelio Rodriguez on May 27, 2019 6:57:00 PM

While the inbound approach may not be the answer for every business (although we believe it can be) the philosophy’s approach to building solid foundations are important lessons every organization can benefit from.

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Inbound Marketing SCOPE principal

How to Use Keywords and SEO to Get the Top Search Result on Google

Posted by Rogelio Rodriguez on May 16, 2019 5:06:00 PM

The inbound philosophy is all about attracting customers to your service or product. You have the best solution to their issue, so let them know! The best way to do this is by creating helpful content. But it’s not enough to just write a blog post, create a checklist, or produce a short video and toss it into the void that is the world wide web. You need to use the power of search engines.

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Inbound Marketing SEO keyword research

How to Use Lead Scoring To Gain a Marketing Advantage.

Posted by Rogelio Rodriguez on May 14, 2019 3:52:43 PM

If your company is overflowing with leads, but you're not sure what to do next, lead scoring is the answer. This method is an extremely effective strategy for identifying who's really interested in purchasing your product. The result? More quality leads for your sales team to spend their time on!

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Inbound Marketing inbound marketing tips Lead Scoring

How to Harness the Power of Closed Loop Reporting

Posted by Rogelio Rodriguez on May 1, 2019 6:20:06 PM

Let's look at the symbiotic relationship between marketing and sales. Marketing has the task of creating content to attract potential buyers. Those leads are then handed over to sales to ensure the "I want that!" becomes "I bought that!" Salespeople need marketers, and marketers need salespeople. 

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Closed Loop Reporting inbound

Inbound VS Outbound 2018 Presentation to UNIBE

Posted by Rogelio Rodriguez on Sep 25, 2018 8:44:17 PM

Two months ago, I had the distinct pleasure of delivering a lecture to the students of the Universidad Iberoamericana in Santo Domingo, Dominican Republic. I as there as part of my continuing work as an instructor at Miami Ad School Punta Cana

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Inbound Marketing Buyer Personas inbound marketing tools inbound marketing tips

From Generating a Pipeline to Refining my Closing Skills: How HubSpot's Skills Bootcamps Helped Our Agency Reach Gold

Posted by Rogelio Rodriguez on Jul 14, 2018 11:48:54 AM

I have been in sales since I can remember. From pitching my parents my need for a G.I. Joe toy to selling chocolate at Beach High and then cold calling as a loan officer at a bank. My selling experience has helped me grow through my years as an entrepreneur. Along with my experience I have had the opportunity to learn from some of the world's best sales people. At my last agency, I learned from a student of Jordan Belfort (Yes, the wolf of Wall Street). Since then, I have used the straight line persuasion method to grow our agency to where it is.

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Sales Growth Hubspot CRM Startup Sales Strategy

Reading List: Life & Business Optimization

Posted by Rogelio Rodriguez on May 30, 2018 8:03:00 AM

So this is a first attempt at providing our audience with my reading list. I will provide a short synopsis of my learnings and takeaways. My objective is to provide you with actionable information to improve business and life.

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Ultimate Guide to Law Firm Growth in 2018: Creating A Law Firm Marketing Plan

Posted by Rogelio Rodriguez on Mar 16, 2018 8:15:37 AM

Benjamin Franklin said " If you fail to plan and you are planning to fail. " This is the first thing that comes to mind when I think about marketing for a law firm. We have come across dozens of law firms who rely only on disjointed idea of a plan to grow. The following outlines how we create a plan that enables our law firm clients to reach their revenue goals.

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Inbound Marketing Buyer Personas Buyers Journey Growth Content Marketing SEO

Customizing the Hubspot CRM for Law Firms

Posted by Rogelio Rodriguez on Jan 18, 2018 8:44:00 AM

What is the HubSpot CRM? Wait, What is a CRM?

Newly minted law firm partners must find ways to grow the practice. They have to do this efficiently and not get obstructed by spreadsheets, cluttered email, or unwieldy software programs. 

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Growth productivity business development for law firms crm for law firms

Guaranteed Marketing for Law Firms

Posted by Rogelio Rodriguez on Jan 17, 2018 8:05:00 AM

Many years back I received the advice to run away from any marketing agency that offered a guaranteed ROI. Back then it was the wild wild west on the world wide web, and my coach was right. I had a successfully helped build an eBay business, followed by a successful transition to ecommerce on my own sites, and followed it up with explosive growth with my debt settlement business. The success of all these businesses was due to my understanding of the search engines of the day.

One day our team decided to hire an agency to run our marketing campaigns. I interviewed dozens of marketing agencies looking for someone who would guarantee their work. I wanted to make sure that they put their money where their mouth is. After all, I knew based on my experience what worked and what didn't. In my search I discovered a few things:

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marketing for law firms guaranteed marketing

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
  • Find Ways To Work Together
  • Become More Profitable

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