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Rizen Inbound Marketing & Sales Blog

Rogelio Rodriguez

Rod aka Rogelio "El Gracioso" Rodriguez is Rizen Inbound's Chief Executive Officer or CEO for short. He spends his days tinkering in his web marketing laboratory, experimenting with landing pages, calls to actions, and really neat software. On his off time he prefers to spend time with his family and friends and enjoys cooking and kayaking on sunny days. You may reach Rod at 305-209-9952.
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Recent Posts

We Ranked the Top Tools for Social Media Scheduling. The Winner Is...

Posted by Rogelio Rodriguez on Oct 14, 2020 9:45:39 PM

In 2020, marketers understand just how important social media is to their growth strategy. 

Social media is a powerful marketing medium that supports almost every marketing objective, from brand awareness to lead generation. Ensuring your social strategy is on point isn’t so easy, however. 

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Social Media

5 Companies Who Found the Next Big Leap Via Digital Experimentation

Posted by Rogelio Rodriguez on Sep 30, 2020 8:53:51 PM

As a business, it may seem smart to play digital catch up. New technology is coming out all the time that’s supposed to make businesses faster, better, and more profitable.

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Zoho vs HubSpot: Comparing the CRM Platforms

Posted by Rogelio Rodriguez on Sep 22, 2020 7:00:00 AM

At the core, customer relationship management (CRM) includes all the strategies and technologies companies use to manage their interactions with leads and customers.

If you’re using Zoho as your CRM and are considering a switch to HubSpot, you’ve come to the right place. 

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Hubspot CRM

How to Prepare a KPI Report (in 90 Min or Less)

Posted by Rogelio Rodriguez on Sep 21, 2020 4:49:40 PM

For companies looking to scale, it’s important to constantly evaluate operations. In order to track business objectives, company executives need to establish Key Performance Indicators (KPIs), a set of metrics used as a target to bring them closer to their goals. 

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KPIs and Reporting

How Brick and Mortar Retail and E-Commerce Are Merging

Posted by Rogelio Rodriguez on Aug 21, 2020 5:50:50 PM

It's hardly news that people are doing more and more shopping online. The growth of Amazon is only one part of this story. Amazon has some serious competition with fellow giants Walmart and Alibaba. Meanwhile, many smaller innovative retailers such as Zappos, Warby Parker, and Harry's Razors (which was recently bought by Schick) are claiming their space in niche markets.

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Corporate Marketing Strategy

Account Based Marketing Implementation Can Be Simple. Here’s How.

Posted by Rogelio Rodriguez on Jun 30, 2020 7:31:59 PM

You’ve heard the rumors. Account-based marketing is the hottest marketing buzzword of the day in 2020. But, the truth is, ABM has worked wonders for B2B businesses for decades.

It’s just beginning to catch fire.

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Account-Based Marketing

5 Account Based Marketing Apps & Extensions for Hubspot to Try Now

Posted by Rogelio Rodriguez on Jun 19, 2020 8:00:00 AM

Account based marketing is one of the best strategies for B2B companies to grow their business.

While it’s a proven B2B strategy that relies on a shortlist of heavy-hitting clients, success with ABM marketing isn't possible without the right tools.

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Account-Based Marketing

Inbound vs. Outbound Marketing: Who Wins?

Posted by Rogelio Rodriguez on Jun 3, 2020 8:00:00 AM


The customers you sell to today are different from five or even ten years ago. They are still the same people - it's that they've entirely changed HOW they buy. 

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Inbound Marketing

The Rizen Way: Our Origin Story

Posted by Rogelio Rodriguez on May 15, 2020 8:00:00 AM


The Rizen Way-Draft 1


Where someone comes from can say a lot about where they’re going. Rizen is proud of our roots as a company.

As a growing organization, your marketing, sales, and training efforts need an experienced partner with a track record of happy customers. We're happy to say we provide both.

Let's show you all about where we’ve come from and where we’re aiming to be tomorrow.

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Three Account Based Marketing Examples for Understanding the Process

Posted by Rogelio Rodriguez on May 11, 2020 7:46:24 PM

Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach. 

If you want more leads, more conversions, and more sales in less time, then you want account-based marketing. Account-based marketing is a strategy where sales and marketing teams work together to identify specific targets and personalize outreach and offers for that particular prospect. It's a hyper-personalized sales and marketing strategy that gives real results.

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Account-Based Marketing

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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