Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. The hierarchy of managers delegating to their employees has vanished. Instead, collaborative offices where employee culture is fundamental have flourished. Of course, we agree that the most successful businesses are ones that have adapted to modern expectations.
For marketing managers, especially, there is no longer a handful of set methods of advertising to your audience. Although park benches and newspaper ads can still be useful, to survive in this hectic digital world, it takes much more profound dedication and creativity. It's why so many inbound marketing agencies are now titling their leaders as Creative Directors.
We believe with the right mindset, the flexibility to change, and the knowledge to ask for expert help will keep you on the right path to success. Here are some of the most common challenges that managers face in the modern workplace.
Digital marketing has become commonplace for most businesses. However, there is still staff who aren't appropriately trained in analytics, testing, or even social media etiquette to establish a unified marketing strategy.
It's essential to ensure up-to-date training for each employee involved in the marketing process! If organizations need extra help, reach out to an inbound marketing agency to help mentor and train your team to acquire the skills that lead to meaningful business growth.
According to Salesforce, only 54% of marketers say they are empowered to collaborate with sales teams. It's a common misconception that sales teams are aware of every lead and how to reach out to them. Making sure both departments are in sync is a must!
80% of customers believe the experience a company provides is just as valuable as their product or service. Most customers will expect you to reach out on social media and send emails with sales and new products. Still, it's crucial to offer audiences more than standard outreach.
Start creating value with customers by creating experiences they wouldn't receive from your competition. Make the nurturing of relationships more important than sales.
You'll notice more leads, higher conversion rates, and an ever-growing base of passionate brand evangelists.
It will be almost impossible for you to strategically interpret your data points if you are unsure about what the numbers mean. Fortunately, there are inbound marketing specialists who can both train and implement strategies to leverage analytics properly. The best part? These services are relatively inexpensive!
We've worked with clients across the United States to grow their return on investment, deliver valuable content to their audience, and streamline their marketing efforts into measurable results.
Reach out today to find out if your business qualifies.