All brands want to be recognized and remembered. Business growth is the goal of marketing and sales. But before expecting people to know your brand, you need to get to know people.
You've probably heard of the Inbound Methodology, but do you know what it means to have an inbound strategy?
Rather than pushing prospects into a sale, you take them on a journey of discovery. In each step, you are the expert who helps them solve a problem. Being inbound involves creating, educating, and entertaining customers to close sales. You sell by making yourself a valuable resource to the customer!
No one wants an uninvited guest at a private party. That's how ruthless marketing tactics are perceived. Even if your product is perfect for that person, appearing in their lives at the wrong moment can damage a possible long-term relationship with your brand.
Customers have more power than ever. With the ability to research every brand, yours needs to stand out by adding real value to their lives. That's where inbound comes in.