Ah Millennials. The generation that brought us avocado toast and destroyed a thousand industries. As a Millennial myself, I think we are the generation of change and progress - so why do brands regularly fail so spectacularly at speaking to us?
Top-of-funnel is the first step in the customer journey. If you don't get their attention here, it will be challenging to get it later. So, how do you ensure the work you're doing is creating the qualified leads you need from your top-of-funnel content strategy? One word: data.
Technological advancements have transformed the way businesses plan and execute their marketing strategies. As a result, marketing's future will rely heavily on data, artificial intelligence, and individualized customer experiences.
In today's business climate, sales departments are a crucial driver of business growth. With the economy in an uncertain state, companies are cutting back on all costs - including payroll. This reality strikes sales professionals the hardest.
Partnering with an effective marketing agency is all about asking the RIGHT questions.
Not only do you need to ask yourself the right questions, but you also need to know the right answers. Take time to understand your own organization's current state and future plans. Only then will you have a firm grasp on what you need and how any potential partners can help.
As many of us have learned in the past few months, working from home has its ups and downs. You can’t beat taking conference calls in your sweatpants, but staying productive when your couch calls and the kids are crying can be a challenge.