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Rizen Inbound Marketing & Sales Blog

Improve Your Management Workflow With These 3 Productivity Systems

Posted by Nichole Mena on Jul 6, 2020 9:05:27 PM

As a marketing manager, you’re busy - but are you getting anything done?

Our 21st-century workflow creates an “always-on” environment, sucking us into the “always in a rush to finish nothing” workflow - where everything is important, but nothing gets resolved. 

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Marketing Managers

Write Your Brand’s Best Mission Statement in 5 Minutes (or less)

Posted by Jeffrey Lambert on Jul 1, 2020 5:14:13 PM

 

Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you.

Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you create or improve yours in 5 minutes or less! 

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Brand Strategy

What Is a Buyer Persona? A Guide for Sales

Posted by Gabriela Almonte on Jun 30, 2020 10:39:55 PM

All brands want to be recognized and remembered. Business growth is the goal of marketing and sales. But before expecting people to know your brand, you need to get to know people. 

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Inbound Sales

The Inbound Methodology: Through the Eyes of Sales

Posted by Gabriela Almonte on Jun 30, 2020 10:32:02 PM

You've probably heard of the Inbound Methodology, but do you know what it means to have an inbound strategy? 

Rather than pushing prospects into a sale, you take them on a journey of discovery. In each step, you are the expert who helps them solve a problem. Being inbound involves creating, educating, and entertaining customers to close sales. You sell by making yourself a valuable resource to the customer!

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Inbound Sales

How to Present Marketing Data Your Boss Will Understand

Posted by Jeffrey Lambert on Jun 30, 2020 10:30:50 PM

One of the most challenging aspects of a marketing manager’s job is trying to get your boss to understand your marketing efforts.

You know you’re working away night and day to advance your company’s marketing. But… your boss may not understand what you’re actually doing.

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Marketing Managers

7 Tips for Delegating Effectively as a Marketing Manager

Posted by Nichole Mena on Jun 30, 2020 10:18:39 PM

Managing your marketing single-handedly isn’t easy. As your efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere.

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Marketing Managers

Account Based Marketing Implementation Can Be Simple. Here’s How.

Posted by Rogelio Rodriguez on Jun 30, 2020 7:31:59 PM

You’ve heard the rumors. Account-based marketing is the hottest marketing buzzword of the day in 2020. But, the truth is, ABM has worked wonders for B2B businesses for decades.

It’s just beginning to catch fire.

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Account-Based Marketing

How to Plan Your First Marketing Video (from Start to Finish)

Posted by William Avila on Jun 30, 2020 7:05:19 PM

So, you’ve finally decided to give video marketing a try. Welcome to the bandwagon! Trust me, it’s a good thing that you’re here. Video is the most wanted content by consumers--especially millennials--so it’s a great idea to incorporate it into your marketing strategy (Hubspot).

Here are 5 questions to ask yourself when planning your very first marketing video.

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Video Marketing

5 Proven Strategies to Promote Your Marketing Videos

Posted by Jeffrey Lambert on Jun 30, 2020 10:41:47 AM

Planning, shooting, and editing a killer marketing video is no easy task. You need a dynamite promotion strategy to spread your video all across the internet.

 If you need a little help coming up with an idea, you’re in the right place. Here are 5 simple video promotion strategies guaranteed to net you results.

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Video Marketing

Hubspot vs Salesforce: Which Is Best for Marketers?

Posted by Nichole Mena on Jun 22, 2020 9:32:55 PM

When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.

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Hubspot CRM

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