As a marketing manager, you’re busy - but are you getting anything done?
Our 21st-century workflow creates an “always-on” environment, sucking us into the “always in a rush to finish nothing” workflow - where everything is important, but nothing gets resolved.
Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you.
Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you create or improve yours in 5 minutes or less!
All brands want to be recognized and remembered. Business growth is the goal of marketing and sales. But before expecting people to know your brand, you need to get to know people.
You've probably heard of the Inbound Methodology, but do you know what it means to have an inbound strategy?
Rather than pushing prospects into a sale, you take them on a journey of discovery. In each step, you are the expert who helps them solve a problem. Being inbound involves creating, educating, and entertaining customers to close sales. You sell by making yourself a valuable resource to the customer!
One of the most challenging aspects of a marketing manager’s job is trying to get your boss to understand your marketing efforts.
You know you’re working away night and day to advance your company’s marketing. But… your boss may not understand what you’re actually doing.
Managing your marketing single-handedly isn’t easy. As your efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere.
You’ve heard the rumors. Account-based marketing is the hottest marketing buzzword of the day in 2020. But, the truth is, ABM has worked wonders for B2B businesses for decades.
It’s just beginning to catch fire.
So, you’ve finally decided to give video marketing a try. Welcome to the bandwagon! Trust me, it’s a good thing that you’re here. Video is the most wanted content by consumers--especially millennials--so it’s a great idea to incorporate it into your marketing strategy (Hubspot).
Here are 5 questions to ask yourself when planning your very first marketing video.
Planning, shooting, and editing a killer marketing video is no easy task. You need a dynamite promotion strategy to spread your video all across the internet.
If you need a little help coming up with an idea, you’re in the right place. Here are 5 simple video promotion strategies guaranteed to net you results.
When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.