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Rizen Inbound Marketing & Sales Blog

Inbound VS Outbound 2018 Presentation to UNIBE

Posted by Rogelio Rodriguez on Sep 25, 2018 8:44:17 PM

Two months ago, I had the distinct pleasure of delivering a lecture to the students of the Universidad Iberoamericana in Santo Domingo, Dominican Republic. I as there as part of my continuing work as an instructor at Miami Ad School Punta Cana

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Topics: inbound marketing tips, inbound marketing tools, Buyer Personas, Inbound Marketing

From Generating a Pipeline to Refining my Closing Skills: How HubSpot's Skills Bootcamps Helped Our Agency Reach Gold

Posted by Rogelio Rodriguez on Jul 14, 2018 11:48:54 AM

I have been in sales since I can remember. From pitching my parents my need for a G.I. Joe toy to selling chocolate at Beach High and then cold calling as a loan officer at a bank. My selling experience has helped me grow through my years as an entrepreneur. Along with my experience I have had the opportunity to learn from some of the world's best sales people. At my last agency, I learned from a student of Jordan Belfort (Yes, the wolf of Wall Street). Since then, I have used the straight line persuasion method to grow our agency to where it is.

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Topics: Startup Sales Strategy, Hubspot CRM, Growth, Sales

What is the Hubspot CRM? [Infographic]

Posted by Nichole Mena on Jun 15, 2018 1:28:21 PM

A Client Relationship Manager (CRM) is a very powerful tool for business to organize and manage a collection of data, namely contacts, in an efficient manner. In the infographic below we'll guide you on how to organize and customize your Hubspot CRM for an optimal business development process. For a more detailed explanation on how to customize the Hubspot CRM, visit our blog on Customizing the Hubspot CRM for Law Firms

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The Official Roadmap for Inbound Marketing [Infographic]

Posted by Nichole Mena on Jun 6, 2018 11:37:38 AM

To plan for growth, you must create a strategy that outlines exactly how to reach your revenue goals.  How do you get started? Here we've provided an Inbound Marketing roadmap that identifies each step you must take to achieve growth. You can find a detailed description and actionable items for each of these steps in our Ultimate Guide

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Topics: inbound marketing tips, Growth

Reading List: Life & Business Optimization

Posted by Rogelio Rodriguez on May 30, 2018 8:03:00 AM

So this is a first attempt at providing our audience with my reading list. I will provide a short synopsis of my learnings and takeaways. My objective is to provide you with actionable information to improve business and life.

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The Journey From Website Visitor to Customer [Infographic]

Posted by William Avila on Mar 16, 2018 4:23:16 PM

Understanding the journey a website visitor takes towards becoming a ready-to-close lead is important for any business. Use the funnel below as guide to implement a process that organizes and moves leads from visitors to customers.

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Topics: Lead Scoring

Ultimate Guide to Law Firm Growth in 2018: Creating A Law Firm Marketing Plan

Posted by Rogelio Rodriguez on Mar 16, 2018 8:15:37 AM

Benjamin Franklin said " If you fail to plan and you are planning to fail. " This is the first thing that comes to mind when I think about marketing for a law firm. We have come across dozens of law firms who rely only on disjointed idea of a plan to grow. The following outlines how we create a plan that enables our law firm clients to reach their revenue goals.

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Topics: Growth, Buyers Journey, Buyer Personas, Inbound Marketing, Engaging Content, SEO

How To Use Lead Scoring And Lead Nurturing To Prioritize A Contact Database

Posted by William Avila on Feb 16, 2018 5:45:22 PM

Recently, one of our legal marketing clients was having a hard time figuring out which leads to contact from a rapidly growing database of contacts. Generating a lead is an important first step to eventually converting it into a customer but understanding which leads are hot and ready to purchase based on their behavior helps business development to focus their time and energy on the leads that are most likely to turn into customers.

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Topics: Lead Scoring, Lead Nurturing, SQL, MQL, SAL

Not Getting Quality Website Leads? Here's What You Can Change

Posted by William Avila on Jan 31, 2018 6:05:17 PM

Businesses and organizations that are generating many website leads sometimes have a problem with sales teams saying that those leads are not always good quality. The fact is, not everyone is going to be ready to buy immediately, and not everyone is going to buy from your company. However, its very important to identify your best generated leads so that you know where most of your energy and strategy should be concentrated.

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Topics: website leads

Customizing the Hubspot CRM for Law Firms

Posted by Rogelio Rodriguez on Jan 18, 2018 8:44:00 AM

What is the HubSpot CRM? Wait, What is a CRM?

Newly minted law firm partners must find ways to grow the practice. They have to do this efficiently and not get obstructed by spreadsheets, cluttered email, or unwieldy software programs. 

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Topics: crm for law firms, business development for law firms, productivity, Growth

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

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