Every marketer is secretly hoping for the day they discover the next big marketing strategy. Oh, how sweet it would be to be the first to stumble upon the next great thing.
As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.
Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.
So you've built a business you're proud of. Day by day, your customer base is growing. People are excited about your brand! You need to capture those experiences for others to see. YOU MUST encourage customers to leave reviews!
If you haven’t heard by now, HubSpot is a pretty big deal.
They’re the authority on inbound marketing. They essentially spearheaded the software movement behind the idea that marketing should be helpful, not disruptive.
Are you a certified marketer?
If not, you’ll still be able to get by. But… if you want to compete at a high level, you’ll need to update your skillsets continuously.
Where someone comes from can say a lot about where they’re going. Rizen is proud of our roots as a company. As a growing organization, your marketing, sales, and training efforts need an experienced partner with a track record of happy customers. We're happy to say we provide both.
Rizen recently introduced a new installment, "Phoenix Profiles," and will be regularly profiling several companies who experienced a resurgence by making smart marketing decisions. Like a phoenix, Rizen's logo, these companies have "risen from the ashes."
Let's look at Square Enix and their smart marketing decision to (finally) build a remake of a beloved video game classic.
Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach.
If you want more leads, more conversions, and more sales in less time, then you want account-based marketing. Account-based marketing is a strategy where sales and marketing teams work together to identify specific targets and personalize outreach and offers for that particular prospect. It's a hyper-personalized sales and marketing strategy that gives real results.
If you've taken any formal course in sales or marketing, you're familiar with the sales funnel. You know, the upside down rounded pyramid used to define every stage of a customer's journey, from discovery to purchase.
The top end is wide to represent the amount of individuals that will discover your product, while the bottom end is narrow, representing the fraction of those same people that will convert into customers.