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Rizen Inbound Marketing & Sales Blog

Podcast Episode 33: How to Reach “Gen Z”, Seafood and Marijuana, and Top Digital Marketing Trends in 2019

Posted by Jeffrey Lambert on Sep 7, 2019 11:01:31 PM

We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

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Use Your iPhone to Film Compelling Marketing Videos

Posted by Rogelio Rodriguez on Sep 3, 2019 5:20:01 PM

Sure. If your organization has the resources to invest in professional equipment from Red or Blackmagic - go for it! These tools are amazing in the hands of experienced videographers, and add an extra layer of polish and professionalism to your content.

But if your brand is just starting out with video and don’t have experience with advanced camera features and techniques, save your money and pull out your smartphone. You’d be amazed at the level you can achieve just from a quality script, some lighting, and a steady hand with the device right in your pocket!

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Podcast Episode 32: Inbound Success Stories - HLC Media Group

Posted by Jeffrey Lambert on Aug 23, 2019 9:35:48 PM

The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. 

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Jumpstart Your Social Video Marketing With These 3 Steps

Posted by Jeffrey Lambert on Aug 23, 2019 10:27:30 AM

Any successful content strategy needs to include video. Diversity is important in reaching audiences with different consumption preferences. If you’re only publishing written content, you’re restricting your reach! Video is a HUGE attention grabber, especially when paired with social media. We’ve seen incredible growth in social video marketing in the past few years, and you can take advantage of this combination as well.

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Video Marketing

Podcast Episode 31: Health Tips for Marketers to Equip!

Posted by Jeffrey Lambert on Aug 22, 2019 11:55:00 AM

Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment.  We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be!

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Set Meaningful Company Goals Using the “Three Horizons” Framework

Posted by Jeffrey Lambert on Jun 10, 2019 8:03:00 AM

Every organization needs goals.  It’s absolutely essential to guiding your organization in the right direction. Yet many don’t take the time to lay out even a basic roadmap! According to a national small business survey conducted by Staples, more than 80 percent of small-business owners admitted that they don't monitor their goal-setting or enlist the proper "coaches" and advisors to help them achieve their goals.

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SMART Goals

Is Inbound Marketing the Right Fit for My Business?

Posted by Jeffrey Lambert on Jun 5, 2019 8:00:39 PM

Inbound marketing is a modern approach to engaging a modern consumer. It embodies the idea that customers want to engage with businesses they have a relationship with. Offer the opportunity to get to know your customers, and they will want to get to know you.

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Inbound Marketing

How to Create a Content Compass to Plan Your Marketing Strategy

Posted by Jeffrey Lambert on May 31, 2019 11:20:06 AM

Are you creating content to market your product, but haven’t seen an increase in traffic? It’s not as simple as writing blog posts or graphics and throwing them into the internet void. You have to have a plan. A roadmap. A long-term strategy for all your content. It’s like the old saying goes - if you fail to plan, you plan to fail!

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Inbound Marketing Content Marketing

How to Build Effective Buyer Personas

Posted by William Avila on May 28, 2019 8:31:27 PM

So. You want to sell your product or service and increase sales? You need to figure out who your ideal customer is and how to reach them! It’s all about catching flies with honey. Horses with apples. Pretzels with mustard. You get the idea. To sell to your customers, you need to know them.

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Inbound Marketing Buyer Personas Buyers Journey

How to Inject Empathy into Your Business By Using Inbound Principles

Posted by Rogelio Rodriguez on May 27, 2019 6:57:00 PM

While the inbound approach may not be the answer for every business (although we believe it can be) the philosophy’s approach to building solid foundations are important lessons every organization can benefit from.

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The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
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  • Become More Profitable

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