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Rizen Inbound Marketing & Sales Blog

Build an Effective Law Firm Blog. Here's How.

Posted by William Avila on Dec 10, 2019 11:06:13 AM

Reading Time: 7 min

 

Blogs are so 2010. Or are they? While the term may seem relegated to a bygone era, blogging is alive and well. Most importantly, it's still a beneficial tool in your lawyer marketing strategy. If your website doesn't feature a blog, we'll lay out why you need to start one and how to best optimize it to increase your client pipeline.

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Law Firm Marketing

5 Email Marketing Tips for Lawyers

Posted by William Avila on Dec 3, 2019 11:11:40 AM

Read Time: 5 min 30 sec

Every day we all fight to keep up with the avalanche of emails in our inbox. It's tempting to bulk delete everything and cut through the noise. If your law firm sends out a newsletter, it's crucial to find a way to stand out. 

We have some proven methods to produce that irresistibly clickable email for your audience.

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Law Firm Marketing

How to Build an Engaging Law Firm Website

Posted by Nichole Mena on Nov 15, 2019 9:40:53 AM

Creating a website for your solo practice or growing law firm is an essential foundational marketing step. The key to continual client growth is placing yourself where the customer is, meaning a digital presence is a necessity. This idea embodies the inbound philosophy.

While establishing that online presence is an important first step in any law firm marketing plan, continually optimizing your site to attract, engage, and delight audiences are just as important.

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Law Firm Marketing Website Design

Podcast Episode 38: Make Your Website ADA Compliant

Posted by Jeffrey Lambert on Nov 12, 2019 3:16:48 PM

In 1972 the U.S. Gov passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities. 

We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy!


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podcast

Social Media Best Practices for Lawyers

Posted by Jeffrey Lambert on Nov 8, 2019 3:22:12 PM

You've worked hard to establish a practice built on principle and integrity. Your satisfied client list continues to grow. You've built and optimized an engaging website. You've created valuable content for your target audience.

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Social Media Law Firm Marketing

10 Simple Tips To Get the Most From Your Facebook Business Page

Posted by Guest Contributor on Nov 7, 2019 10:11:28 AM

Once a startup itself, Facebook is currently the best stage to showcase and create deals for your startup!

If you need your business to bulldoze your rivals and make a noticeable presence in the digital world, you need to make the most out of your Facebook profile, and Facebook business page.

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Social Media Facebook

Podcast Episode 37: 5 Benefits of Investing in Video Marketing

Posted by Jeffrey Lambert on Oct 29, 2019 10:00:28 AM

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video.


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podcast

Law Firm Video Marketing: A Simple Five-Step Plan

Posted by Jeffrey Lambert on Oct 24, 2019 8:23:25 PM

People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.

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Law Firm Marketing Video Marketing

Podcasting for Lawyers: A Beginner's Guide

Posted by Rogelio Rodriguez on Oct 20, 2019 4:16:56 PM

To establish a steady stream of clients, both new and returning, it’s important to find new avenues to establish credibility, experience, and trust. This strategy is paramount for every lawyer and law firm. 

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Law Firm Marketing

The 5 Best Types of Marketing Videos to Grow Customer Relationships

Posted by Jeffrey Lambert on Oct 11, 2019 1:00:00 PM

Have you ever watched a sporting commercial where a well-known athlete is representing a brand's product but in a non-sports setting? There's a certain level of emotional connection trying to be established between the athlete and the viewer.

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Video Marketing

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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