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Rizen Inbound Marketing & Sales Blog

How to Use Lead Scoring To Gain a Marketing Advantage.

Posted by Rogelio Rodriguez on May 14, 2019 3:52:43 PM

If your company is overflowing with leads, but you're not sure what to do next, lead scoring is the answer. This method is an extremely effective strategy for identifying who's really interested in purchasing your product. The result? More quality leads for your sales team to spend their time on!

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Topics: Inbound Marketing, inbound marketing tips, Lead Scoring

Are You Following Your Buyers on Their Journey? You Should Be!

Posted by Nichole Mena on May 3, 2019 7:11:00 PM

 

In today's business landscape, an endless sea of companies all compete to solve customer problems. A catalog mailed is simply one of many in a mailbox. A high-ranking search result alone isn’t enough to convince today’s consumer. No, customers in our modern world want to know who they are doing business with. Are they trustworthy? Are they knowledgeable? Are they transparent?

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Topics: Inbound Marketing, Buyers Journey

Inbound Marketing Automation: Why the Future of Your Business Depends on it

Posted by William Avila on May 2, 2019 6:31:00 PM

If you're still using multiple pieces of software to cobble together a marketing process, you could be wasting valuable hours and money. Technology has evolved where tracking leads down the sales funnel can now happen in one place and with less effort, all thanks to automation! So where to start? With the abundance of software options available, taking the next step may seem overwhelming. Don't worry, we'll walk you through what marketing automation should do, your best software options, and how it will benefit your marketing efforts - especially if you use an inbound strategy!

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Topics: Inbound Marketing, automation software

How to Harness the Power of Closed Loop Reporting

Posted by Rogelio Rodriguez on May 1, 2019 6:20:06 PM

Let's look at the symbiotic relationship between marketing and sales. Marketing has the task of creating content to attract potential buyers. Those leads are then handed over to sales to ensure the "I want that!" becomes "I bought that!" Salespeople need marketers, and marketers need salespeople. 

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Topics: Closed Loop Reporting, inbound

Podcast Episode 12: The SCOPE Principal

Posted by Jeffrey Lambert on Apr 26, 2019 7:07:29 PM

 

Today on Inbound Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!


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Topics: Inbound Marketing, podcast, SCOPE principal

Podcast Episode 11: The Flywheel Model

Posted by Jeffrey Lambert on Apr 26, 2019 6:42:51 PM

 

Today on Inbound Academy we’re going to introduce you to the flywheel model. That's it. It's interesting, don't worry! Now start listening!


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Topics: Inbound Marketing, podcast

Podcast Episode 10: Inbound Success Stories w/ Alco Windows & Doors

Posted by Jeffrey Lambert on Apr 24, 2019 1:19:00 PM

 

The Inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy.

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Topics: Inbound Marketing, podcast

Podcast Episode 09: The Buyer's Journey

Posted by Jeffrey Lambert on Apr 22, 2019 3:07:00 PM

 

Today on Inbound Academy we’re talking about the process of how "Joe Six-Pack" or "Jan Baker’s Dozen" goes from being interested in your product to actually buying it. It’s a journey - the buyer’s journey - and you need to be their guide the entire way. We’ll talk about how best to do that...next!

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Topics: Inbound Marketing, podcast

Podcast Episode 08: Developing a Company Purpose

Posted by Jeffrey Lambert on Apr 19, 2019 11:42:55 AM

 

Today on Inbound Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about.

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Topics: Inbound Marketing, podcast

Podcast Episode 07: Developing Buyer Personas

Posted by Jeffrey Lambert on Apr 19, 2019 11:19:09 AM

 

Today on Inbound Academy. We're talking buyer personas. You want to sell stuff, you need to figure out who your ideal customer is and how you can reach them. It's like catching flies with honey horses with apples, pretzels with mustard. Let's get into it.

 

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Topics: Inbound Marketing, Buyer Personas, podcast

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

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