Rizen Inbound Marketing & Sales Blog

If your company is overflowing with leads, but you're not sure what to do next, lead scoring is the answer. This method is an extremely effective strategy for identifying who's really interested in purchasing your product. The result? More quality leads for your sales team to spend their time on!

In today's business landscape, an endless sea of companies all compete to solve customer problems. A catalog mailed is simply one of many in a mailbox. A high-ranking search result alone isn’t enough to convince today’s consumer. No, customers in our modern world want to know who they are doing business with. Are they trustworthy? Are they knowledgeable? Are they transparent?

If you're still using multiple pieces of software to cobble together a marketing process, you could be wasting valuable hours and money. Technology has evolved where tracking leads down the sales funnel can now happen in one place and with less effort, all thanks to automation! So where to start? With the abundance of software options available, taking the next step may seem overwhelming. Don't worry, we'll walk you through what marketing automation should do, your best software options, and how it will benefit your marketing efforts - especially if you use an inbound strategy!

Let's look at the symbiotic relationship between marketing and sales. Marketing has the task of creating content to attract potential buyers. Those leads are then handed over to sales to ensure the "I want that!" becomes "I bought that!" Salespeople need marketers, and marketers need salespeople. 

Today on Inbound Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!

Today on Inbound Academy we’re going to introduce you to the flywheel model. That's it. It's interesting, don't worry! Now start listening!

The Inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy.

Today on Inbound Academy we’re talking about the process of how "Joe Six-Pack" or "Jan Baker’s Dozen" goes from being interested in your product to actually buying it. It’s a journey - the buyer’s journey - and you need to be their guide the entire way. We’ll talk about how best to do that...next!

Today on Inbound Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about.

Today on Inbound Academy. We're talking buyer personas. You want to sell stuff, you need to figure out who your ideal customer is and how you can reach them. It's like catching flies with honey horses with apples, pretzels with mustard. Let's get into it.