Today, companies employ several approaches to attracting audiences and converting them into loyal customers. While inbound marketing is an effective means for attracting the 21st century consumer, account-based marketing employs a strategic, highly-effective approach as well.
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!
You need to be where the customer is, instead of forcing your way into their life. A major way customers search for products and services in today’s economy is through web searches. That’s why planning content around keywords is so important! Luckily for marketers, search engines continue to improve and focus on getting the most relevant content in front of users.
As a marketing manager, you’re busy - but are you getting anything done?
Our 21st-century workflow creates an “always-on” environment, sucking us into the “always in a rush to finish nothing” workflow - where everything is important, but nothing gets resolved.
Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you.
Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you create or improve yours in 5 minutes or less!
All brands want to be recognized and remembered. Business growth is the goal of marketing and sales. But before expecting people to know your brand, you need to get to know people.
You've probably heard of the Inbound Methodology, but do you know what it means to have an inbound strategy?
Rather than pushing prospects into a sale, you take them on a journey of discovery. In each step, you are the expert who helps them solve a problem. Being inbound involves creating, educating, and entertaining customers to close sales. You sell by making yourself a valuable resource to the customer!
One of the most challenging aspects of a marketing manager’s job is trying to get your boss to understand your marketing efforts.
You know you’re working away night and day to advance your company’s marketing. But… your boss may not understand what you’re actually doing.
Managing your marketing single-handedly isn’t easy. As your efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere.
You’ve heard the rumors. Account-based marketing is the hottest marketing buzzword of the day in 2020. But, the truth is, ABM has worked wonders for B2B businesses for decades.
It’s just beginning to catch fire.