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Rizen Inbound Marketing & Sales Blog

Set Meaningful Company Goals Using the “Three Horizons” Framework

Posted by Jeffrey Lambert on Jun 10, 2019 8:03:00 AM

Every organization needs goals.  It’s absolutely essential to guiding your organization in the right direction. Yet many don’t take the time to lay out even a basic roadmap! According to a national small business survey conducted by Staples, more than 80 percent of small-business owners admitted that they don't monitor their goal-setting or enlist the proper "coaches" and advisors to help them achieve their goals.

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SMART Goals

Is Inbound Marketing the Right Fit for My Business?

Posted by Jeffrey Lambert on Jun 5, 2019 8:00:39 PM

Inbound marketing is a modern approach to engaging a modern consumer. It embodies the idea that customers want to engage with businesses they have a relationship with. Offer the opportunity to get to know your customers, and they will want to get to know you.

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Inbound Marketing

How to Create a Content Compass to Plan Your Marketing Strategy

Posted by Jeffrey Lambert on May 31, 2019 11:20:06 AM

Are you creating content to market your product, but haven’t seen an increase in traffic? It’s not as simple as writing blog posts or graphics and throwing them into the internet void. You have to have a plan. A roadmap. A long-term strategy for all your content. It’s like the old saying goes - if you fail to plan, you plan to fail!

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Inbound Marketing Content Marketing

How to Build Effective Buyer Personas

Posted by William Avila on May 28, 2019 8:31:27 PM

So. You want to sell your product or service and increase sales? You need to figure out who your ideal customer is and how to reach them! It’s all about catching flies with honey. Horses with apples. Pretzels with mustard. You get the idea. To sell to your customers, you need to know them.

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Inbound Marketing Buyer Personas Buyers Journey

How to Inject Empathy into Your Business By Using Inbound Principles

Posted by Rogelio Rodriguez on May 27, 2019 6:57:00 PM

While the inbound approach may not be the answer for every business (although we believe it can be) the philosophy’s approach to building solid foundations are important lessons every organization can benefit from.

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Inbound Marketing SCOPE principal

Podcast Episode 24: Aligning Marketing & Sales (Part 2)

Posted by Jeffrey Lambert on May 23, 2019 5:24:00 PM

Today on Inbound Academy we’re jumping into pt.2 of our discussion about aligning your sales and marketing efforts.

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Inbound Marketing inbound sales podcast

Podcast Episode 23: Aligning Marketing & Sales (Part 1)

Posted by Jeffrey Lambert on May 21, 2019 3:52:00 PM

You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with Part 1!

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Inbound Marketing inbound sales podcast

Irresistibly Clickable CTA Button Ideas

Posted by Nichole Mena on May 20, 2019 6:38:00 PM

As part of your marketing strategy, it’s a good idea to provide website visitors with an opportunity to download additional content. These opportunities should provide even more value to their visit, as they are trusting you to help solve their problem! Using call-to-action buttons (CTA’s) provides a way for you to interact with your potential customers in a more meaningful way.

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Inbound Marketing CTA Call to Actions

Podcast Episode 22: Tips for First Time Interactions With Leads

Posted by Jeffrey Lambert on May 19, 2019 5:43:00 PM

You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode!

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Inbound Marketing Lead Nurturing podcast

How to Develop a Company Purpose

Posted by William Avila on May 17, 2019 6:21:00 PM

Confidence is contagious. If you know who you are and what you stand for, it shows! Your business is the same. When you, your employees, and your customers know who you are and why you exist, your value as a company skyrockets!

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Inbound Marketing

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
  • Find Ways To Work Together
  • Become More Profitable

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