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Rizen Inbound Marketing & Sales Blog

How to Connect Your Branding and Online Advertising Efforts

Posted by Jeffrey Lambert on Jan 15, 2021 10:38:12 AM

What does your advertising say about who you are? Do customers understand your mission? Your vision? What makes you unique? Paid Marketing expert Cynthia Sandoval explains why it’s important to align branding and advertising and where to begin.

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Podcast Growth Marketing for Martians Podcast

Reignite Your Millennial Marketing Efforts With These [On Fleek] Ideas

Posted by Jeffrey Lambert on Jan 15, 2021 8:00:00 AM

Ah Millennials. The generation that brought us avocado toast and destroyed a thousand industries. As a Millennial myself, I think we are the generation of change and progress - so why do brands regularly fail so spectacularly at speaking to us? 

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Inbound Marketing Growth Marketing for Martians Podcast

Data Worth Tracking for Middle-of-Funnel Audiences

Posted by William Avila on Jan 13, 2021 8:00:00 AM
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Data Reporting

Data Worth Tracking for Top-of-Funnel Audiences

Posted by Rogelio Rodriguez on Jan 12, 2021 10:44:43 AM


Top-of-funnel is the first step in the customer journey. If you don't get their attention here, it will be challenging to get it later. So, how do you ensure the work you're doing is creating the qualified leads you need from your top-of-funnel content strategy? One word: data.

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Data Reporting

Try This Now: 5 Skills Marketers NEED by 2025

Posted by Nichole Mena on Jan 6, 2021 9:03:02 PM

Technological advancements have transformed the way businesses plan and execute their marketing strategies. As a result, marketing's future will rely heavily on data, artificial intelligence, and individualized customer experiences.

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Inbound Marketing Tips

Try This Now: Culture Building Ideas for Sales Departments

Posted by Jeffrey Lambert on Jan 4, 2021 8:00:40 PM

In today's business climate, sales departments are a crucial driver of business growth. With the economy in an uncertain state, companies are cutting back on all costs - including payroll. This reality strikes sales professionals the hardest.

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Inbound Sales

Take These Steps BEFORE Interviewing Potential Marketing Agencies

Posted by Rogelio Rodriguez on Dec 30, 2020 6:55:05 PM


Partnering with an effective marketing agency is all about asking the RIGHT questions.

Not only do you need to ask yourself the right questions, but you also need to know the right answers. Take time to understand your own organization's current state and future plans. Only then will you have a firm grasp on what you need and how any potential partners can help.

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How to Institute a Sales Training Program for Your Staff

Posted by Jeffrey Lambert on Dec 18, 2020 6:21:25 PM
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Inbound Sales Podcast

Try This Now: Work From Home Essentials for Marketing Managers

Posted by Rogelio Rodriguez on Dec 15, 2020 7:00:00 AM
Try this now WFH essentials for marketing managers_1

As many of us have learned in the past few months, working from home has its ups and downs. You can’t beat taking conference calls in your sweatpants, but staying productive when your couch calls and the kids are crying can be a challenge.

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Work From Home (WFH)

5 Lead Nurturing Steps Every Law Firm Needs to Master

Posted by Nichole Mena on Dec 14, 2020 8:56:26 PM
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Law Firm Marketing

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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