We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!
Sure. If your organization has the resources to invest in professional equipment from Red or Blackmagic - go for it! These tools are amazing in the hands of experienced videographers, and add an extra layer of polish and professionalism to your content.
But if your brand is just starting out with video and don’t have experience with advanced camera features and techniques, save your money and pull out your smartphone. You’d be amazed at the level you can achieve just from a quality script, some lighting, and a steady hand with the device right in your pocket!
The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch.
Any successful content strategy needs to include video. Diversity is important in reaching audiences with different consumption preferences. If you’re only publishing written content, you’re restricting your reach! Video is a HUGE attention grabber, especially when paired with social media. We’ve seen incredible growth in social video marketing in the past few years, and you can take advantage of this combination as well.
Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment. We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be!
Every organization needs goals. It’s absolutely essential to guiding your organization in the right direction. Yet many don’t take the time to lay out even a basic roadmap! According to a national small business survey conducted by Staples, more than 80 percent of small-business owners admitted that they don't monitor their goal-setting or enlist the proper "coaches" and advisors to help them achieve their goals.
Inbound marketing is a modern approach to engaging a modern consumer. It embodies the idea that customers want to engage with businesses they have a relationship with. Offer the opportunity to get to know your customers, and they will want to get to know you.
Are you creating content to market your product, but haven’t seen an increase in traffic? It’s not as simple as writing blog posts or graphics and throwing them into the internet void. You have to have a plan. A roadmap. A long-term strategy for all your content. It’s like the old saying goes - if you fail to plan, you plan to fail!
So. You want to sell your product or service and increase sales? You need to figure out who your ideal customer is and how to reach them! It’s all about catching flies with honey. Horses with apples. Pretzels with mustard. You get the idea. To sell to your customers, you need to know them.
While the inbound approach may not be the answer for every business (although we believe it can be) the philosophy’s approach to building solid foundations are important lessons every organization can benefit from.