In today's business climate, sales departments are a crucial driver of business growth. With the economy in an uncertain state, companies are cutting back on all costs - including payroll. This reality strikes sales professionals the hardest.
Finding the right Customer Relationship Management Software (CRM) for your business is key to staying organized, keeping leads, and customers happy, and collecting data about your marketing and sales efforts.
All brands want to be recognized and remembered. Business growth is the goal of marketing and sales. But before expecting people to know your brand, you need to get to know people.
You've probably heard of the Inbound Methodology, but do you know what it means to have an inbound strategy?
Rather than pushing prospects into a sale, you take them on a journey of discovery. In each step, you are the expert who helps them solve a problem. Being inbound involves creating, educating, and entertaining customers to close sales. You sell by making yourself a valuable resource to the customer!
No one wants an uninvited guest at a private party. That's how ruthless marketing tactics are perceived. Even if your product is perfect for that person, appearing in their lives at the wrong moment can damage a possible long-term relationship with your brand.
Customers have more power than ever. With the ability to research every brand, yours needs to stand out by adding real value to their lives. That's where inbound comes in.
Reading Time: 6 min
For the modern human, we spend the majority of our days online. Whether it's browsing on a mobile device, working in front of a laptop, or using a smart tv at home, we remain plugged in for the majority of our daily activities.
Today on Inbound Academy we’re jumping into pt.2 of our discussion about aligning your sales and marketing efforts.
You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with Part 1!