Let’s cut to the chase—
If you’re not showing up at the top of Google when someone searches “roof repair near me”, you’re already losing business.
In 2025, Google Ads for roofers isn’t optional.
It’s the difference between a full calendar and an empty inbox.
But here’s the good news:
With the right strategy, Google Ads can drive consistent, high-quality roofing leads that actually turn into sales.
Not just clicks. Not just form fills. Closed jobs.
Let’s break down how roofing Google Ads work and how you can use them to dominate your market.
Homeowners don’t scroll social media when their roof leaks.
They Google.
That’s what makes Google Ads (also called pay-per-click or PPC) so powerful for roofers.
It gets your company in front of people who are actively searching for what you do—right when they need you.
And with options like:
...you’ve got multiple ways to get seen first.
Better still? You only pay when someone clicks or calls.
That’s marketing that moves with urgency—just like your customers.
Before you launch a roofing Google Ads campaign, you need three things dialed in:
You need to bid on search terms that real customers are typing into Google. Think:
Focus on high-intent, long-tail keywords—those are the terms that signal a customer is ready to hire.
If someone clicks your ad but lands on a slow, generic homepage, they’ll bounce.
Instead, send traffic to a page designed to convert:
This is non-negotiable. You need to track what happens after someone clicks your ad.
Are they calling?
Filling out a form?
Booking a consultation?
Without this data, you’re flying blind—and wasting money.
And not just how many leads—
You need to know which keywords are driving actual appointments, not just clicks or form fills.
Without this data, you’re flying blind—optimizing for volume instead of value.
That’s how good campaigns get expensive fast.
The fix?
Closed-loop tracking, keyword-level attribution, and clear reporting that ties spend to scheduled jobs.
There are two main formats roofing companies should focus on:
These are the classic text ads that show up above the organic results. They’re triggered by specific keywords, and you control how much you’re willing to pay for each click.
Pros:
Tips:
LSAs are the ads with the “Google Guaranteed” badge that appear above traditional search ads. Users can call you directly from the ad—no website visit needed.
Pros:
Tips:
If you're running both types of ads? Even better.
You’re covering more ground—and owning the customer’s attention.
Let’s address the question a lot of contractors ask:
“Is $10/day enough for Google Ads?”
In most competitive roofing markets? No.
A realistic starting point for a small local campaign can START around $4,000/month—and often more in high-volume metros.
But here’s the key:
It’s not about spending more.
It’s about spending smarter.
Here’s how:
Every dollar should be traceable to a real customer interaction.
Let’s look at the numbers from contractors running optimized campaigns:
The takeaway?
You don’t need more leads.
You need better ones—and the system to convert them.
Here’s the shift:
Most roofing companies treat Google Ads like a faucet they turn on and off.
But the ones growing year over year? They treat it like a system:
That’s how you move from running ads to running a revenue engine.
If you’re still asking “Does Google Ads work for contractors?”
The answer is yes—when done right.
Google Ads for roofing contractors isn’t about gimmicks or guessing.
It’s about strategy, speed, and smart execution.
Your future customers are searching right now.
Roof repair. Roof replacement. Roofing contractor near me.
The only question is—will they find you first?
Want a free strategy session?
We’ll walk through your market, show you what’s working, and build a plan that turns Google clicks into booked jobs.
Let’s make your ad spend start working as hard as you do.