I often meet with CEO's of managed service businesses. From those meetings I have learned a great deal about their business, the way they see themselves, the way they want to be seen by their customers, and the way their prospects see them. The thing that stands out the most to me is how many similarities these businesses have; there is very little differentiation between them. In fact, many use the same content as their competitors; content that is syndicated to 500 similar businesses is useless. Even their websites are templated with the same color schemes (usually blue highlights with a white background). Some expert decided that it was the best color for MSPs so everyone joined in. Where are the outliers? The masters of the cutting edge of technology? Where are the thought leaders?
A successful MSP marketing campaign can be of great benefit to your business. If you find your sales dropping and outside leads decreasing an inbound marketing campaign can be exactly the strategy you need to bring customers to you. However, your campaign has to speak to potential customers to be effective. What follows is a brief overview of how to focus your marketing campaign.