Inbound Marketing Blog

Rizen Inbound Marketing & Sales Blog

Turn Your MSP Around Using Inbound Marketing: Part 2 of the MSP Success Series

Posted by Rogelio Rodriguez on Dec 1, 2015 3:29:17 PM
Inbound Marketing: Getting Started

In today’s digital age, “traditional” methods of marketing, like direct mail and cold calls,  have become null and void. And as competition in the marketplace gets more savvy, it’s not enough to just sit around and wait for business to grow. Thankfully, more direct efforts (ahem… “inbound marketing”), allow businesses to target the customers they actually want and need – and as a result, be proactive about their own success.

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Topics: MSP Marketing, Inbound Marketing, MSP sales, MSP Business

What You're Doing at this Very Moment Could be Killing Your MSP Business: Part 1 Benchmarks

Posted by Rogelio Rodriguez on Oct 19, 2015 9:52:49 PM

 

I often meet with CEO's of managed service businesses. From those meetings I have learned a great deal about their business, the way they see themselves, the way they want to be seen by their customers, and the way their prospects see them. The thing that stands out the most to me is how many similarities these businesses have; there is very little differentiation between them. In fact, many use the same content as their competitors; content that is syndicated to 500 similar businesses is useless. Even their websites are templated with the same color schemes (usually blue highlights with a white background). Some expert decided that it was the best color for MSPs so everyone joined in.  Where are the outliers? The masters of the cutting edge of technology? Where are the thought leaders?

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Topics: MSP Marketing, Inbound Marketing, MSP Digital Marketing, MSP Marketing Campaign, MSP website

Improving the Quality of your MSP Sales Leads from your Website

Posted by Nichole Mena on Sep 1, 2015 12:02:00 PM

 

 

High quality MSP sales leads, convert to more sales, allowing your business to grow and succeed. Therefore, increasing this quality is is the key goal of any website dedicated to selling a product or service. The main points to keep in mind when aiming for a higher quality, is to keep things straightforward and easy for an interested buyer to make a purchase. Your website should be the prime tool in educating buyers on what the product is that you are offering, why they need it, and how they can get it. The best system is one that is stream-lined to encourage the purchase process. With this in mind, here are a few ways that you can work to improve the quality of MSP leads and sales on your website:

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Topics: MSP Marketing, MSP website, MSP sales, MSP sales leads

Before Starting Your Next MSP Marketing Campaign - YOU MUST DO THIS

Posted by William Avila on Aug 5, 2015 11:08:00 AM

 

A successful MSP marketing campaign can be of great benefit to your business. If you find your sales dropping and outside leads decreasing an inbound marketing campaign can be exactly the strategy you need to bring customers to you. However, your campaign has to speak to potential customers to be effective. What follows is a brief overview of how to focus your marketing campaign.

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Topics: MSP Marketing, MSP Marketing Campaign, Buyer Personas, Buyers Journey

Top Five MSP Marketing Automation Softwares

Posted by Nichole Mena on Jul 24, 2015 4:24:00 PM

 

If you're reading this post you probably understand how a marketing automation software can save you time and improve overall marketing performace. But which one is best for an MSP business? We've broken down the top candidates for your vertical and made our recommendation based not only on our experience but feedback from actual users.

 

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Topics: MSP Marketing

The Top Must-Have Tools for MSP Digital Marketing

Posted by Rogelio Rodriguez on Jul 20, 2015 6:21:00 PM

As a Managed Service Provider, you take pride in providing your customers with everything they need to run the IT side of their businesses. At the same time, you’re probably eager to grow your own business and build up its revenue. MSPs face the same obstacles to growth, however, as other companies do. Dealing with clients and running your business, as well as perceived budget restrictions, can result in marketing being put on the back burner. It could also simply be that, with all the different options available for marketing your business, you don’t know where to start.

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Topics: MSP Marketing, Inbound Marketing, MSP Digital Marketing

How Not to Do MSP Digital Marketing

Posted by William Avila on Jul 15, 2015 2:00:00 PM

 

When you are new to digital marketing for MSP's, one of the biggest challenges is knowing what are the best practices and, equally important, what are potentially bad practices. To ensure that your digital marketing strategy takes off on the right foot, here a few tactics that you should definitely avoid.

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Topics: MSP Marketing, MSP Digital Marketing

Outbound Vs. Inbound: MSP Digital Marketing and What MIT is Saying

Posted by Rogelio Rodriguez on Jul 13, 2015 1:38:00 PM

 

Thanks to the Internet, the world of marketing has evolved over the last decade. Instead of relying on TV ads, radio ads, and billboards, 89% of consumers turn to Bing, Google, and other search engines to find information on services, products and businesses. This new method for finding, buying and researching products and brands is known as inbound marketing. Since 2006, inbound marketing has been the most successful way for companies to conduct business online. Continue reading to learn more about Inbound and MSP digital marketing and how it differs from the traditional outbound marketing.

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Topics: MSP Marketing, Inbound Marketing

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