Let’s be honest, adding video production to your already packed content development schedule is something you may not want to tackle. The fact is, however, that video helps increase your website traffic and positively impacts user experience. According to MarketingSherpas, video attracts two to three times as many monthly visitors, doubled time spent on a site, and has a 157% increase in organic traffic from search engines. Like any inbound marketing tactic, video marketing starts with mapping the content to a specific buyer persona at the top, middle and bottom of the funnel stages. Understanding your buyer and the buying stage they are in is essential to executing any video marketing plan. The next few paragraphs will provide a high level view of the practice of video marketing and how it can help improve the experience of the users visiting your website.