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Rizen Inbound Marketing & Sales Blog

Law Firm Video Marketing: A Simple Five-Step Plan

Posted by Jeffrey Lambert on Oct 24, 2019 8:23:25 PM

People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.

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Law Firm Marketing Video Marketing

The 5 Best Types of Marketing Videos to Grow Customer Relationships

Posted by Jeffrey Lambert on Oct 11, 2019 1:00:00 PM

Have you ever watched a sporting commercial where a well-known athlete is representing a brand's product but in a non-sports setting? There's a certain level of emotional connection trying to be established between the athlete and the viewer.

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Video Marketing

Top Video Marketing Software Options for Your Business

Posted by Jeffrey Lambert on Oct 8, 2019 2:31:20 PM

Video marketing isn't just a large company's game. Any product or service with an idea, some basic equipment, and some creativity can produce content audiences will love.

The benefits of producing video content are clear. It’s why the marketing industry as a whole has already embraced the medium. In fact, 87% of marketers are currently using video as a marketing tool (Wyzowl).

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Video Marketing

5 Benefits of Investing in Video Marketing

Posted by Jeffrey Lambert on Sep 30, 2019 10:40:24 AM

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. A large studio and thousands of dollars of equipment isn’t needed to produce compelling, engaging content. In fact, just an iPhone and some basic equipment can get you started.

Listen to the content of this article

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The Quick-Start Video Marketing Equipment Guide

Posted by Jeffrey Lambert on Sep 27, 2019 9:07:18 AM

So you’ve made the decision to begin including video in your marketing efforts. It’s a smart decision - based on what today’s consumers both want and use to connect with brands. 

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Video Marketing

Use Your iPhone to Film Compelling Marketing Videos

Posted by Rogelio Rodriguez on Sep 3, 2019 5:20:01 PM

Sure. If your organization has the resources to invest in professional equipment from Red or Blackmagic - go for it! These tools are amazing in the hands of experienced videographers, and add an extra layer of polish and professionalism to your content.

But if your brand is just starting out with video and don’t have experience with advanced camera features and techniques, save your money and pull out your smartphone. You’d be amazed at the level you can achieve just from a quality script, some lighting, and a steady hand with the device right in your pocket!

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Jumpstart Your Social Video Marketing With These 3 Steps

Posted by Jeffrey Lambert on Aug 23, 2019 10:27:30 AM

Any successful content strategy needs to include video. Diversity is important in reaching audiences with different consumption preferences. If you’re only publishing written content, you’re restricting your reach! Video is a HUGE attention grabber, especially when paired with social media. We’ve seen incredible growth in social video marketing in the past few years, and you can take advantage of this combination as well.

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Video Marketing

A Breakdown on the Power and Importance of Video in your Marketing Campaigns

Posted by Klaus Rivera on Dec 21, 2015 8:24:47 PM


Let’s be honest, adding video production to your already packed content development schedule is something you may not want to tackle. The fact is, however, that video helps increase your website traffic and positively impacts user experience. According to MarketingSherpas, video attracts two to three times as many monthly visitors, doubled time spent on a site, and has a 157% increase in organic traffic from search engines.  Like any inbound marketing tactic, video marketing starts with mapping the content to a specific buyer persona at the top, middle and bottom of the funnel stages. Understanding your buyer and the buying stage they are in is essential to executing any video marketing plan. The next few paragraphs will provide a high level view of the practice of video marketing and how it can help improve the experience of the users visiting your website.

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Video Marketing

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