So, you’ve finally decided to give video marketing a try. Welcome to the bandwagon! Trust me, it’s a good thing that you’re here. Video is the most wanted content by consumers--especially millennials--so it’s a great idea to incorporate it into your marketing strategy (Hubspot).
Here are 5 questions to ask yourself when planning your very first marketing video.
Planning, shooting, and editing a killer marketing video is no easy task. You need a dynamite promotion strategy to spread your video all across the internet.
If you need a little help coming up with an idea, you’re in the right place. Here are 5 simple video promotion strategies guaranteed to net you results.
Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video.
People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.
Have you ever watched a sporting commercial where a well-known athlete is representing a brand's product but in a non-sports setting? There's a certain level of emotional connection trying to be established between the athlete and the viewer.
Video marketing isn't just a large company's game. Any product or service with an idea, some basic equipment, and some creativity can produce content audiences will love.
The benefits of producing video content are clear. It’s why the marketing industry as a whole has already embraced the medium. In fact, 87% of marketers are currently using video as a marketing tool (Wyzowl).
Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. A large studio and thousands of dollars of equipment isn’t needed to produce compelling, engaging content. In fact, just an iPhone and some basic equipment can get you started.
So you’ve made the decision to begin including video in your marketing efforts. It’s a smart decision - based on what today’s consumers both want and use to connect with brands.
Sure. If your organization has the resources to invest in professional equipment from Red or Blackmagic - go for it! These tools are amazing in the hands of experienced videographers, and add an extra layer of polish and professionalism to your content.
But if your brand is just starting out with video and don’t have experience with advanced camera features and techniques, save your money and pull out your smartphone. You’d be amazed at the level you can achieve just from a quality script, some lighting, and a steady hand with the device right in your pocket!
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