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Rizen Inbound Marketing & Sales Blog

Podcast Episode 38: Make Your Website ADA Compliant

Posted by Jeffrey Lambert on Nov 12, 2019 3:16:48 PM

In 1972 the U.S. Gov passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities. 

We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy!


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Podcast Episode 37: 5 Benefits of Investing in Video Marketing

Posted by Jeffrey Lambert on Oct 29, 2019 10:00:28 AM

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video.


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Podcast Episode 36: Inbound Interviews With JG Diaz

Posted by Jeffrey Lambert on Oct 9, 2019 9:56:32 AM

Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami.

He’s here to talk about his experience in the marketing industry and his current work at the Miami Ad School.

 

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Podcast Episode 35: Make Your Email Newsletters Inbox Priorities

Posted by Jeffrey Lambert on Sep 27, 2019 5:44:41 PM

Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.

We have some ideas to make that email clickable for your audience.

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Podcast Episode 34: Website Stats You Should Actually Pay Attention To

Posted by Jeffrey Lambert on Sep 27, 2019 4:41:35 PM

This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.

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Podcast Episode 33: How to Reach Gen Z, Seafood + Marijuana, & Top Digital Marketing Trends in 2019

Posted by Jeffrey Lambert on Sep 7, 2019 11:01:31 PM

We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

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Podcast Episode 32: Inbound Success Stories - HLC Media Group

Posted by Jeffrey Lambert on Aug 23, 2019 9:35:48 PM

The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. 

Today we’ll be talking to the founder and owner of HLC Media Group, Lisa Cavalli.

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Podcast Episode 31: Health Tips for Marketers to Equip!

Posted by Jeffrey Lambert on Aug 22, 2019 11:55:00 AM

Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment.  We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be!

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Podcast Episode 24: Aligning Marketing & Sales (Part 2)

Posted by Jeffrey Lambert on May 23, 2019 5:24:00 PM

Today on Inbound Academy we’re jumping into pt.2 of our discussion about aligning your sales and marketing efforts.

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Podcast Episode 23: Aligning Marketing & Sales (Part 1)

Posted by Jeffrey Lambert on May 21, 2019 3:52:00 PM

You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with Part 1!

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