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Rizen Inbound Marketing & Sales Blog

Podcast Episode 24: Aligning Marketing & Sales (Part 2)

Posted by Jeffrey Lambert on May 23, 2019 5:24:00 PM

Today on Inbound Academy we’re jumping into pt.2 of our discussion about aligning your sales and marketing efforts.

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Inbound Marketing inbound sales podcast

Podcast Episode 23: Aligning Marketing & Sales (Part 1)

Posted by Jeffrey Lambert on May 21, 2019 3:52:00 PM

You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with Part 1!

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Inbound Marketing inbound sales podcast

Podcast Episode 22: Tips for First Time Interactions With Leads

Posted by Jeffrey Lambert on May 19, 2019 5:43:00 PM

You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode!

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Inbound Marketing Lead Nurturing podcast

Podcast Episode 21: Using Events to Attract Customers

Posted by Jeffrey Lambert on May 15, 2019 3:54:00 PM

Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode!

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Inbound Marketing podcast

Podcast Episode 20: Putting Content Into the Buyer's Journey

Posted by Jeffrey Lambert on May 14, 2019 3:01:00 PM

You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!

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Inbound Marketing Buyers Journey podcast

Podcast Episode 19: The Content Audit

Posted by Jeffrey Lambert on May 13, 2019 5:27:00 PM

Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.

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Inbound Marketing Content Marketing podcast

Podcast Episode 18: Using SMART Goals With Your Content Compass

Posted by Jeffrey Lambert on May 10, 2019 12:27:00 PM

Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it.

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Inbound Marketing podcast SMART Goals

Podcast Episode 17: The Content Compass

Posted by Jeffrey Lambert on May 9, 2019 4:13:00 PM

Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.

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Inbound Marketing Content Marketing podcast

Podcast Episode 15: Generating Content Ideas

Posted by Jeffrey Lambert on May 7, 2019 4:17:00 PM

Today on Inbound Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story.

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Content Marketing podcast

Podcast Episode 14: Setting Goals with the 3 Horizons Framework

Posted by Jeffrey Lambert on May 6, 2019 4:14:00 PM

 

Today on Inbound Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the 3 Horizons Framework!

 


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podcast Three Horizons Framework

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