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Rizen Inbound Marketing & Sales Blog

Podcast Episode 55: How to Actually Attract, Engage, and Delight Customers

Posted by Jeffrey Lambert on May 22, 2020 3:21:09 PM

As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.  

Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.

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Podcast

Podcast Episode 54: 3 Podcast Marketing Tips for New Shows

Posted by Jeffrey Lambert on Apr 30, 2020 8:35:51 AM

You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.

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Podcast

Podcast Episode 53: Marketing Burrito: COVID-19 Messaging Successes

Posted by Jeffrey Lambert on Apr 28, 2020 1:29:11 PM

Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole. 

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Podcast

Podcast Episode 52: Why Aren't You Doing A/B Testing?

Posted by Jeffrey Lambert on Apr 21, 2020 10:26:23 AM

Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.

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Podcast

Podcast Episode 51: How We Work Remote: Using Sound to Aid Focus

Posted by Jeffrey Lambert on Apr 13, 2020 1:22:49 PM

Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us.

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Podcast

Podcast Episode 47: Benefits of Influencer Marketing w/ Gabriela Huerta

Posted by Jeffrey Lambert on Mar 25, 2020 8:36:39 PM

Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them.

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Podcast

Episode 48: Conversational Marketing Tips for Connecting With Customers

Posted by Jeffrey Lambert on Mar 25, 2020 7:34:11 PM

Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today!

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Podcast

Podcast Episode 49: Use These 5 Blog Post Updates to Start Going Viral

Posted by Jeffrey Lambert on Mar 25, 2020 7:23:36 PM

Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it.

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Podcast

Podcast Episode 50: Marketing Managers! Overcome These 4 Modern Challenges

Posted by Jeffrey Lambert on Mar 25, 2020 7:11:40 PM

Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace.

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Podcast

Podcast Episode 46: Redesign Your Website Using Growth-Driven Design

Posted by Jeffrey Lambert on Feb 18, 2020 10:34:57 AM

So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option.

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Podcast

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