Blog hero_1800

Rizen Inbound Marketing & Sales Blog

How to Use Lead Scoring To Gain a Marketing Advantage.

Posted by Rogelio Rodriguez on May 14, 2019 3:52:43 PM

If your company is overflowing with leads, but you're not sure what to do next, lead scoring is the answer. This method is an extremely effective strategy for identifying who's really interested in purchasing your product. The result? More quality leads for your sales team to spend their time on!

Read More

Inbound Marketing inbound marketing tips Lead Scoring

The Journey From Website Visitor to Customer [Infographic]

Posted by William Avila on Mar 16, 2018 4:23:16 PM

Understanding the journey a website visitor takes towards becoming a ready-to-close lead is important for any business. Use the funnel below as guide to implement a process that organizes and moves leads from visitors to customers.

Read More

Lead Scoring

How To Use Lead Scoring And Lead Nurturing To Prioritize A Contact Database

Posted by William Avila on Feb 16, 2018 5:45:22 PM

Recently, one of our legal marketing clients was having a hard time figuring out which leads to contact from a rapidly growing database of contacts. Generating a lead is an important first step to eventually converting it into a customer but understanding which leads are hot and ready to purchase based on their behavior helps business development to focus their time and energy on the leads that are most likely to turn into customers.

Read More

Lead Scoring Lead Nurturing SAL SQL MQL

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

Follow Us