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Rizen Inbound Marketing & Sales Blog

Inbound vs. Outbound Marketing: Who Wins?

Posted by Rogelio Rodriguez on Jun 3, 2020 8:00:00 AM

 

The customers you sell to today are different from five or even ten years ago. They are still the same people - it's that they've entirely changed HOW they buy. 

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Inbound Marketing

The Inbound Methodology: A Customer Relationship Blueprint

Posted by Jeffrey Lambert on Jun 1, 2020 7:36:41 PM

The days of cold calls and emails are (mostly) over. If you want to bring your marketing strategy into the 21st century, you need to change how you think about selling to your customers. 

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Inbound Marketing

Understanding the Importance of Lead Nurturing

Posted by Jeffrey Lambert on May 7, 2020 7:16:51 PM

If you've taken any formal course in sales or marketing, you're familiar with the sales funnel. You know, the upside down rounded pyramid used to define every stage of a customer's journey, from discovery to purchase.

The top end is wide to represent the amount of individuals that will discover your product, while the bottom end is narrow, representing the fraction of those same people that will convert into customers.

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Inbound Marketing

How Your Content Strategy Can Attract, Engage, & Delight Customers

Posted by Nichole Mena on Apr 29, 2020 3:08:09 PM

 In our digitized economy, today’s customers have the world’s information at their fingertips. The everyday person has power - the ability to make decisions without a salesperson. Customers can research a company’s reviews, stockholders, credibility, and competition. Even with this power, the average person still has so many entities trying to sell them things every minute of the day. It can create an overwhelming desire just to block everything out!

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Inbound Marketing

Traditional Marketing: A Brief History

Posted by Jeffrey Lambert on Mar 30, 2020 6:32:51 PM

 

Marketing has changed. Marketing will continue to change. Understanding how the industry has evolved over time is important, as it helps solidify an important truth - customers change too!

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Inbound Marketing

The Best Strategies for Lawyer Advertising

Posted by Jeffrey Lambert on Dec 23, 2019 8:00:00 AM

Read Time: 5 min

 

Any comprehensive lawyer marketing plan needs to include an advertising strategy. The proven method to attract, engage, and delight audiences is through inbound marketing, and digital advertising has become a precise means to place yourself in front of the right customer. Gone are the days or un-targeted ads landing in front of Internet users. Using the right tools, digital advertising can be a powerful arm of your overall marketing strategy.

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Social Media Law Firm Marketing Inbound Marketing

Build an Effective Law Firm Blog. Here's How.

Posted by William Avila on Dec 10, 2019 11:06:13 AM

Reading Time: 7 min

 

Blogs are so 2010. Or are they? While the term may seem relegated to a bygone era, blogging is alive and well. Most importantly, it's still a beneficial tool in your lawyer marketing strategy. If your website doesn't feature a blog, we'll lay out why you need to start one and how to best optimize it to increase your client pipeline.

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Law Firm Marketing Inbound Marketing Blogging

4 Email Marketing Tips for Lawyers

Posted by William Avila on Dec 3, 2019 11:11:40 AM

Read Time: 5 min 30 sec

Every day we all fight to keep up with the avalanche of emails in our inbox. It's tempting to bulk delete everything and cut through the noise. If your law firm sends out a newsletter, it's crucial to find a way to stand out. 

We have some proven methods to produce that irresistibly clickable email for your audience.

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Law Firm Marketing Inbound Marketing Email Marketing

How to Build an Engaging Law Firm Website

Posted by Nichole Mena on Nov 15, 2019 9:40:53 AM

Creating a website for your solo practice or growing law firm is an essential foundational marketing step. The key to continual client growth is placing yourself where the customer is, meaning a digital presence is a necessity. This idea embodies the inbound philosophy.

While establishing that online presence is an important first step in any law firm marketing plan, continually optimizing your site to attract, engage, and delight audiences are just as important.

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Law Firm Marketing Inbound Marketing Website Design

Social Media Best Practices for Lawyers

Posted by Jeffrey Lambert on Nov 8, 2019 3:22:12 PM

You've worked hard to establish a practice built on principle and integrity. Your satisfied client list continues to grow. You've built and optimized an engaging website. You've created valuable content for your target audience.

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Social Media Law Firm Marketing Inbound Marketing

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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