Recently, one of our legal marketing clients was having a hard time figuring out which leads to contact from a rapidly growing database of contacts. Generating a lead is an important first step to eventually converting it into a customer but understanding which leads are hot and ready to purchase based on their behavior helps business development to focus their time and energy on the leads that are most likely to turn into customers.
How To Use Lead Scoring And Lead Nurturing To Prioritize A Contact Database
Posted by
William Avila on Feb 16, 2018 5:45:22 PM