If You Build It They Might NOT Come.
It is just a plain fact of doing business today that everyone needs to promote their business with a website. So you go full-steam ahead and invest time and money creating what you think is a great website. You move forwards with dreams and visions that this website will attract large numbers of traffic that will in turn convert over to more sales and profit. But wait! What if this is not the case and you are not seeing a return on your advertising dollars because writing ppc ads for your AdWords campaign is difficult?