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Rizen Inbound Marketing & Sales Blog

How Hubspot Can Help You Align Corporate Sales and Marketing Efforts

Posted by Nichole Mena on Sep 23, 2020 8:00:00 AM

Did you know that companies are up to 67% better at closing deals when sales and marketing teams are aligned? Significant sales and marketing alignment can have profound effects on your business!

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Corporate Marketing Strategy

Zoho vs HubSpot: Comparing the CRM Platforms

Posted by Rogelio Rodriguez on Sep 22, 2020 7:00:00 AM

At the core, customer relationship management (CRM) includes all the strategies and technologies companies use to manage their interactions with leads and customers.

If you’re using Zoho as your CRM and are considering a switch to HubSpot, you’ve come to the right place. 

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Hubspot CRM

How to Prepare a KPI Report (in 90 Min or Less)

Posted by Rogelio Rodriguez on Sep 21, 2020 4:49:40 PM

For companies looking to scale, it’s important to constantly evaluate operations. In order to track business objectives, company executives need to establish Key Performance Indicators (KPIs), a set of metrics used as a target to bring them closer to their goals. 

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KPIs and Reporting

What KPIs Are Most Important? Here’s a Breakdown

Posted by William Avila on Sep 17, 2020 7:30:00 AM

You don’t have a crystal ball, so it’s impossible to know what exactly the future holds. But by tracking the Key Performance Indicators (KPIs), you can use hard data to predict things like profit margins, revenue growth, and conversion rates.

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KPIs and Reporting

The Best KPI Tools for Tracking and Visualizing Marketing Data

Posted by William Avila on Sep 16, 2020 7:25:25 PM

Knowledge is power. And when it comes to keeping your business on track, that knowledge comes in the form of Key Performance Indicators (KPIs).

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KPIs and Reporting

Why Marketers Prefer HubSpot over the Sitecore CMS

Posted by William Avila on Sep 8, 2020 10:39:49 PM

Controlling your content is an integral part of managing your marketing efforts. A content management system (CMS) gives you the ability to create, update, and change your content at a moment's notice. 

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Hubspot CRM

Ep #3: Hubspot vs. Salesforce: Which is Best for Marketers?

Posted by Jeffrey Lambert on Aug 24, 2020 7:38:53 PM

It’s time for the ultimate CRM showdown. That’s right, we’re talking about the 2 giants in the field - Hubspot and Salesforce. So which one is best for marketers? We'll compare both to help you make a decision.

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Podcast Growth Marketing for Martians Podcast

How Brick and Mortar Retail and E-Commerce Are Merging

Posted by Rogelio Rodriguez on Aug 21, 2020 5:50:50 PM

It's hardly news that people are doing more and more shopping online. The growth of Amazon is only one part of this story. Amazon has some serious competition with fellow giants Walmart and Alibaba. Meanwhile, many smaller innovative retailers such as Zappos, Warby Parker, and Harry's Razors (which was recently bought by Schick) are claiming their space in niche markets.

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Corporate Marketing Strategy

7 Tips for Delegating Effectively as a Marketing Manager

Posted by William Avila on Aug 20, 2020 6:08:15 PM

Managing your marketing single-handedly isn’t easy.


As your marketing efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere. It doesn’t help that marketing managers have to face a steadily expanding list of duties every year.

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Inbound Marketing Marketing Managers

How to Minimize Marketing Expenses (While Attracting More Leads)

Posted by William Avila on Aug 19, 2020 12:31:28 PM

Marketing is supposed to make you money. If that goal isn’t happening, it’s time to change strategies. If your budget is out of control--or you simply need to tighten the belt for a bit, here are three simple tips to help you minimize marketing expenses without sacrificing leads.  

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Inbound Marketing Corporate Marketing Strategy

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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