Rizen Inbound Marketing & Sales Blog

There is no doubt that the software as a service field is growing and it’s a great time to be involved in this industry. With the software industry’s exponential growth also means that their is fierce competition. In this article you’ll find some great resources from inbound marketing companies and analysts to help differentiate your business and stay ahead of the curve.   

As inbound marketers, we are faced with long lists of to-do's, bombarded with distractions and tasked with the all important strategy for revenue growth. Keeping an eye on the goal is important and developing reporting routines within your originization is paramount to your success. Here are 10 reports that will help you keep track of the right data and metrics. 

“If you fail to plan, you are planning to fail!” No one could have said it better than good ol’ Ben Franklin and nothing holds more true than when creating your SaaS marketing plan. So now that you’re armed with your marketing and sales goals, it’s time to create a content-focused strategy for marketing your product to the masses. Of course, this will take time and proper planning and will even change throughout the course of the year, but including a few crucial components into your strategy from the get-go will go a long way to ensure you stay the proper course.

It can be difficult to admit when something isn't working, especially when you've put so much effort into getting a marketing campaign up and running. The truth is however, you may be overlooking some very critical steps when building your campaign. It's time to reevaluate to see whether your efforts are really the best approach for attaining your business goals. As inbound marketing becomes increasingly more essential to capturing more visitors, leads, and sales, a solid inbound approach to your efforts just may be the solution you've been missing.

Every month, I speak to at least 3 or 4 sales professionals. I keep a strong circle of sales people around me in order to keep my own sales skills sharp.  Lately, the conversations are going like this, “Rod, I have annihilated the list my boss gave me, I’ve called the entire Miami C-suite, and out of the thousands of leads in our database, a few turned into customers. I pound the phones daily but there has to be an easier way!”

Why HubSpot CRM?

During my career as an entreprenuer there have been a few moments where software changed the way I conduct business. One of those moments is when the HubSpot CRM was announced at Inbound 14. I immediately became enamored with a software that promised to make my life (the life of a salesman) much easier. Prior to using the Hubspot CRM I was a power user of Infusionsoft, before that it was Salesforce, and before that it was Leads360.  

The end of the year is typically a time for reflection. For businesses, it’s a time to gather data about the last 12 months in order to analyze what has been working or not and set new refined goals from that evaluation. It’s understandable that with the holiday’s, year’s closing and even into January that you may not have had a chance to sit down with your team and hash out what you would like the next year to look like but, of course, there's still time. Schedule a set date in the calendar right now so you can collaborate on some very necessary resolutions for 2016. If you are unsure where to start or you’re having trouble coming up with some achievable ideas, here are 10 great resolutions you can steal from other professionals that are successfully using Inbound strategies as part of their goals.

If your mind stops working the minute you think about writing a blog, you’re not alone. According to the Content Marketing Institute, thirty-six percent of marketers say producing engaging content is their biggest challenge.

Have you ever watched a sporting commercial where a well-known athlete is representing a brand's product but in an environment you haven't seen them in before? There's a certain level of emotional connection that's trying to be established between the athlete and the viewer. Take one of the Nike commercials that features Lebron James, for example. In the video, which you can view below, you'll see Lebron being represented, not as a glorified superstar, but as the down-to-earth guy who enjoys the world of sports and physical activity like so many others. The commercial intends to have the viewer feel more of a bond with the basketball icon because he's being presented in a more personable manner. This helps create an undeniable relationship with the viewer which, as a result, helps build trust in the product.