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Rizen Inbound Marketing & Sales Blog

Guaranteed Marketing for Law Firms

Posted by Rogelio Rodriguez on Jan 17, 2018 8:05:00 AM

Many years back I received the advice to run away from any marketing agency that offered a guaranteed ROI. Back then it was the wild wild west on the world wide web, and my coach was right. I had a successfully helped build an eBay business, followed by a successful transition to ecommerce on my own sites, and followed it up with explosive growth with my debt settlement business. The success of all these businesses was due to my understanding of the search engines of the day.

One day our team decided to hire an agency to run our marketing campaigns. I interviewed dozens of marketing agencies looking for someone who would guarantee their work. I wanted to make sure that they put their money where their mouth is. After all, I knew based on my experience what worked and what didn't. In my search I discovered a few things:

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Topics: marketing for law firms, guaranteed marketing

Business Development for Law Firms: Aligning Legal Marketing and BD

Posted by Rogelio Rodriguez on Dec 21, 2017 12:52:52 PM

According to a research study conducted by Bloomberg Law and the Legal Marketing Association, “67% of attorneys and marketing and business development professionals agree that their law firm is increasing its emphasis on business development and marketing efforts.” This increased focus on alignment of these traditionally separate departments leads to opportunities for marketers to grow professionally within the firm. 

In the following, we provide actionable insights to the process needed to align your marketing and BD for law firm growth.

  • Define Legal Marketing and Business Development
  • Define the journey of from stranger to client and beyond
  • Communicate on one platform
  • Measure every key touchpoint
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Topics: Law Firm Marketing, Sales, business development for law firms, crm for law firms

3 MUST DO Tactics For Law Firm Internet Marketing Success

Posted by Rogelio Rodriguez on Oct 24, 2017 3:10:16 PM

Many law practices find themselves dependent on traditional marketing efforts. They are either unaware of the most valuable and efficient marketing tools available, do not have a website to execute a solid plan with, lack the knowledge to move their marketing efforts forward, or a bit of all three.

Outlined below are a few basic tips to help you as you design and build an efficient law firm internet marketing campaign.

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Topics: Law Firm Marketing

Inbound Sales Momentum: Get Your Mojo Going

Posted by Paul Tiberian on Jun 27, 2017 12:43:01 PM

 

“Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort.”

Charles J. Givens

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Topics: Culture, Sales, inbound sales, Startup Sales Strategy

Is Inbound the Right Fit for My Business?

Posted by Rogelio Rodriguez on Apr 5, 2017 9:56:50 AM

Inbound marketing has grown significantly in the last decade.  As an Inbound Marketing Agency, we have seen a lot of companies and marketers jump on the bandwagon, but not all those who try it succeed. In our experience, Inbound Marketing doesn’t work for everyone.

 
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Topics: Inbound Marketing, inbound marketing tips

Proven Family Law Marketing Process To Increase Leads & Sales

Posted by William Avila on Mar 23, 2017 12:19:23 PM

Running a law firm is hard work. As a business owner and attorney, you’re not only responsible for your clients legal challenges, but also for running a profitable and self-sustaining practice. Having worked with many attorneys over the years, we have found that attorneys have a hard time generating quality online leads and converting them into customers with a positive return on investment. We have mastered lead generation for many law niches through the implementation of a repeatable MIT tested and validated process. Using our process, you'll be able to automate and streamline your law firm marketing, saving you time and generating more revenue for your firm.

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How to Create an Effective Day From the Start

Posted by Paul Tiberian on Mar 16, 2017 7:20:53 PM

 

Dwight D. Eisenhower said “Plans are nothing; planning is everything.”

The first hour of your workday sets the tone for the rest of your workday.

If you are overwhelmed before you start the workday, what will be the results for the rest of your day when challenges arise?

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Topics: Sales, inbound sales, productivity

How To Increase Website Traffic With These 13 Tips

Posted by William Avila on Feb 15, 2017 3:36:51 PM

There is nothing more frustrating than having a website that is not getting any traffic and leads. Every website is different and the reasons you’re not getting traffic can be completely different from another site. The first thing we need to distinguish are the two ways to drive traffic to your site, Organic and Paid. The next step is to create a realistic and executable action plan to increase web traffic.

 

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Topics: Website Traffic

Should I Hire an Inbound Marketing Agency or an SEO Company?

Posted by William Avila on Dec 12, 2016 12:05:45 PM

I was recently talking to a prospect, now a client, about his frustration with the countless marketing companies promising to help increase their online presence. He spoke with an SEO company that ranked very well for "SEO" industry keywords but who didn't offer social media, email marketing, or Pay Per Click. Although, he understood the value of SEO companies, he also knew that he could generate fast business with Pay Per Click. He spoke to a Social Media expert with over 10,000 followers that only focused on Facebook and Twitter. The large Pay Per Click company he spoke to didn’t offer Facebook PPC. Here inlays the problem. Most businesse

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Topics: SEO, Inbound Marketing

Your Life Does Not Get Better By Chance

Posted by Paul Tiberian on Nov 4, 2016 1:04:41 PM
“Your life does not get better by chance, it gets better by change.” - Jim Rohn
“Life not treating you well? Change your Attitude toward Life.” 

It’s never too late or too early to be whoever you want to be. There’s no time limit, you can stop whenever you want. You can change or stay the same; there are no rules to when you need to change or not need to change. We can make the best or the worst of it. When you have grief in your life, illness to you or a family member, we can only hope and pray the situation improves and do as much as possible to assist in the improvement. We cannot change circumstances, we can change how we interact with our circumstances and the people involved. Circumstances can be good or not so good, and no matter what it is we want to either enhance the circumstance or change it.

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Topics: Growth

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

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