Today on Inbound Academy we’re jumping into pt.2 of our discussion about aligning your sales and marketing efforts.
You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with Part 1!
As part of your marketing strategy, it’s a good idea to provide website visitors with an opportunity to download additional content. These opportunities should provide even more value to their visit, as they are trusting you to help solve their problem! Using call-to-action buttons (CTA’s) provides a way for you to interact with your potential customers in a more meaningful way.
You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode!
Confidence is contagious. If you know who you are and what you stand for, it shows! Your business is the same. When you, your employees, and your customers know who you are and why you exist, your value as a company skyrockets!
The inbound philosophy is all about attracting customers to your service or product. You have the best solution to their issue, so let them know! The best way to do this is by creating helpful content. But it’s not enough to just write a blog post, create a checklist, or produce a short video and toss it into the void that is the world wide web. You need to use the power of search engines.
Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode!
If your company is overflowing with leads, but you're not sure what to do next, lead scoring is the answer. This method is an extremely effective strategy for identifying who's really interested in purchasing your product. The result? More quality leads for your sales team to spend their time on!
You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!
Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.