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Rizen Inbound Marketing & Sales Blog

Podcast Episode 35: Make Your Email Newsletters Inbox Priorities

Posted by Jeffrey Lambert on Sep 27, 2019 5:44:41 PM

Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.

We have some ideas to make that email clickable for your audience.

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Podcast Episode 34: Website Stats You Should Actually Pay Attention To

Posted by Jeffrey Lambert on Sep 27, 2019 4:41:35 PM

This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.

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The Quick-Start Video Marketing Equipment Guide

Posted by Jeffrey Lambert on Sep 27, 2019 9:07:18 AM

So you’ve made the decision to begin including video in your marketing efforts. It’s a smart decision - based on what today’s consumers both want and use to connect with brands. 

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Video Marketing

Podcast Episode 33: How to Reach Gen Z, Seafood + Marijuana, & Top Digital Marketing Trends in 2019

Posted by Jeffrey Lambert on Sep 7, 2019 11:01:31 PM

We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

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Inbound Marketing podcast

Use Your iPhone to Film Compelling Marketing Videos

Posted by Rogelio Rodriguez on Sep 3, 2019 5:20:01 PM

Sure. If your organization has the resources to invest in professional equipment from Red or Blackmagic - go for it! These tools are amazing in the hands of experienced videographers, and add an extra layer of polish and professionalism to your content.

But if your brand is just starting out with video and don’t have experience with advanced camera features and techniques, save your money and pull out your smartphone. You’d be amazed at the level you can achieve just from a quality script, some lighting, and a steady hand with the device right in your pocket!

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Podcast Episode 32: Inbound Success Stories - HLC Media Group

Posted by Jeffrey Lambert on Aug 23, 2019 9:35:48 PM

The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. 

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Jumpstart Your Social Video Marketing With These 3 Steps

Posted by Jeffrey Lambert on Aug 23, 2019 10:27:30 AM

Any successful content strategy needs to include video. Diversity is important in reaching audiences with different consumption preferences. If you’re only publishing written content, you’re restricting your reach! Video is a HUGE attention grabber, especially when paired with social media. We’ve seen incredible growth in social video marketing in the past few years, and you can take advantage of this combination as well.

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Video Marketing

Podcast Episode 31: Health Tips for Marketers to Equip!

Posted by Jeffrey Lambert on Aug 22, 2019 11:55:00 AM

Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment.  We have some simple tips and tricks to help you live a healthier professional life to be the best can be!

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Set Meaningful Company Goals Using the “Three Horizons” Framework

Posted by Jeffrey Lambert on Jun 10, 2019 8:03:00 AM

Every organization needs goals.  It’s absolutely essential to guiding your organization in the right direction. Yet many don’t take the time to lay out even a basic roadmap! According to a national small business survey conducted by Staples, more than 80 percent of small-business owners admitted that they don't monitor their goal-setting or enlist the proper "coaches" and advisors to help them achieve their goals.

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Is Inbound Marketing the Right Fit for My Business?

Posted by Jeffrey Lambert on Jun 5, 2019 8:00:39 PM

Inbound marketing is a modern approach to engaging a modern consumer. It embodies the idea that customers want to engage with businesses they have a relationship with. Offer the opportunity to get to know your customers, and they will want to get to know you.

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Inbound Marketing

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