If you've taken any formal course in sales or marketing, you're familiar with the sales funnel. You know, the upside down rounded pyramid used to define every stage of a customer's journey, from discovery to purchase.
The top end is wide to represent the amount of individuals that will discover your product, while the bottom end is narrow, representing the fraction of those same people that will convert into customers.
Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach.
The bigger the net, the more fish you'll catch, right?
Maybe not.
The traditional marketing strategy is all about a big net. It wants to reach as many people as possible, with the hope that a certain percentage of these people will be viable leads. Marketers and salespeople then attempt to nurture these leads and turn them into conversions.
We surveyed 165 college students to collect information on the social media habits of Generation Z (people born between 1995-2015).
The goal of our research was to help other marketers understand how to best use this medium to help businesses grow.
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.
Read Time: 4 Minutes
As businesses have closed and employees are making the transition to working from home, many companies have found themselves strategizing on how to stay connected.
In our digitized economy, today’s customers have the world’s information at their fingertips. The everyday person has power - the ability to make decisions without a salesperson. Customers can research a company’s reviews, stockholders, credibility, and competition. Even with this power, the average person still has so many entities trying to sell them things every minute of the day. It can create an overwhelming desire just to block everything out!
Read Time: 5 Minutes
Back in the day, if you wanted to excel as a marketer, you had to rely on a lot of paperwork and ancient marketing tools.
It was nearly impossible to gather millions of data points in the 60s without spending months taking surveys and spending tens of thousands of dollars.
As a marketer, it can be tough keeping up with the latest information. It’s hard enough tackling what’s already on your plate. But… if you don’t keep up, you risk falling behind the competition.