How are you evaluating the value of your marketing materials? There are traditional methods and there are tomorrow’s methods. We’ll show you how to improve how you look at and analyze your data using multi-channel attribution.
Getting bottom-of-funnel leads to convert to customers should be easy. But irritatingly enough, that is not the case for most businesses. Given the impact of converting this audience on your bottom line, it is crucial to leverage data-driven decision making.
We’re in the midst of one of the most significant workplace transformations in modern history. It’s the perfect time for you to plan or optimize your job search.
Gathering data, analyzing your actions' impact, and optimizing your business are all part of using business intelligence efficiently. It's a better way to manage your organization and figure out what's working and where you need to adjust.
We’ve all been there. We spent all night chugging caffeine and finalizing a huge report for the higher-ups. The next day, you’re running through your exhaustive data, only to see blank faces staring back at you? What went wrong?
Well-executed data presentations help marketers deliver key analytics more effectively. They can also help make people more confident when presenting to intimidating audiences such as company decision-makers.
In fact, 91% of presenters agree they are more comfortable when presenting with a beautifully designed slide deck (Presentation Panda).
Data reporting can be challenging. When you've immersed yourself in numbers and found so many compelling proof points, it quickly becomes fascinating to you. But it's just data to everyone else! The only way to effectively report stats is to use the data to tell an engaging story.
What does your advertising say about who you are? Do customers understand your mission? Your vision? What makes you unique? Paid Marketing expert Cynthia Sandoval explains why it’s important to align branding and advertising and where to begin.
Ah Millennials. The generation that brought us avocado toast and destroyed a thousand industries. As a Millennial myself, I think we are the generation of change and progress - so why do brands regularly fail so spectacularly at speaking to us?