Rizen Inbound Marketing & Sales Blog

Today on Rizen Academy we’re going to wade away from the shallow end up to our...belly buttons in the inbound pool. We’ve learned about why modern tactics are needed to reach today’s customers, so let’s deflate the floaties and jump right in the inbound methodology.

Today on Inbound Academy we’re going to tell you the common principles every inbound company should adopt.

Today on Inbound Academy we’re going to cover the latest and greatest ways to reach your customers. No, carrier pigeons and smoke signals are not on this list! 

Today on Inbound Academy we’re sharing tips on how to really connect with your customers, the lifeblood of your business. As Abraham Lincoln once said, “customers keep coming back if you keep them in your Union.” (true quote, don’t look it up). Coming up right now!

Today on Inbound Academy, we’re going to discuss if traditional marketing is dying. 1998 called, and it wants those cold calls and billboard ads back!

Frustration between marketing and sales teams is a common problem that companies see over and over again. The sales team wants and needs more leads - more importantly, better leads. The marketing team generates a prospect, but Sales says the lead is not good enough or ready. Both teams are aggravated and feel that the other side isn't doing their job. 

Two months ago, I had the distinct pleasure of delivering a lecture to the students of the Universidad Iberoamericana in Santo Domingo, Dominican Republic. I as there as part of my continuing work as an instructor at Miami Ad School Punta Cana. 

I have been in sales since I can remember. From pitching my parents my need for a G.I. Joe toy to selling chocolate at Beach High and then cold calling as a loan officer at a bank. My selling experience has helped me grow through my years as an entrepreneur. Along with my experience I have had the opportunity to learn from some of the world's best sales people. At my last agency, I learned from a student of Jordan Belfort (Yes, the wolf of Wall Street). Since then, I have used the straight line persuasion method to grow our agency to where it is.

A Client Relationship Manager (CRM) is a very powerful tool for business to organize and manage a collection of data, namely contacts, in an efficient manner. In the infographic below we'll guide you on how to organize and customize your Hubspot CRM for an optimal business development process. For a more detailed explanation on how to customize the Hubspot CRM, visit our blog on Customizing the Hubspot CRM for Law Firms.