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Rizen Inbound Marketing & Sales Blog

How To Increase Website Traffic With These 13 Tips

Posted by William Avila on Feb 15, 2017 3:36:51 PM

There is nothing more frustrating than having a website that is not getting any traffic and leads. Every website is different and the reasons you’re not getting traffic can be completely different from another site. The first thing we need to distinguish are the two ways to drive traffic to your site, Organic and Paid. The next step is to create a realistic and executable action plan to increase web traffic.

 

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Topics: Website Traffic

Should I Hire an Inbound Marketing Agency or an SEO Company?

Posted by William Avila on Dec 12, 2016 12:05:45 PM

I was recently talking to a prospect, now a client, about his frustration with the countless marketing companies promising to help increase their online presence. He spoke with an SEO company that ranked very well for "SEO" industry keywords but who didn't offer social media, email marketing, or Pay Per Click. Although, he understood the value of SEO companies, he also knew that he could generate fast business with Pay Per Click. He spoke to a Social Media expert with over 10,000 followers that only focused on Facebook and Twitter. The large Pay Per Click company he spoke to didn’t offer Facebook PPC. Here inlays the problem. Most businesse

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Topics: Inbound Marketing, SEO

Your Life Does Not Get Better By Chance

Posted by Paul Tiberian on Nov 4, 2016 1:04:41 PM
“Your life does not get better by chance, it gets better by change.” - Jim Rohn
“Life not treating you well? Change your Attitude toward Life.” 

It’s never too late or too early to be whoever you want to be. There’s no time limit, you can stop whenever you want. You can change or stay the same; there are no rules to when you need to change or not need to change. We can make the best or the worst of it. When you have grief in your life, illness to you or a family member, we can only hope and pray the situation improves and do as much as possible to assist in the improvement. We cannot change circumstances, we can change how we interact with our circumstances and the people involved. Circumstances can be good or not so good, and no matter what it is we want to either enhance the circumstance or change it.

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Topics: Growth

Business Problem Solving Begins with a Decision

Posted by Paul Tiberian on Sep 19, 2016 1:49:00 PM

 Business Problem Solving: The decision. 


George C. Marshall said “Don't fight the problem, decide it.” Having strong problem solving skills will make a huge difference in your self-development, family and career.

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Topics: Sales, inbound sales

Inbound vs Outbound Marketing - Planning for 2017

Posted by Rogelio Rodriguez on Sep 7, 2016 8:30:00 AM

If you are trying to market your business, you want to be as effective as possible. As technology becomes more and more intricate, marketing campaigns need to be more and more seamless. So, how exactly can you generate more leads and deliver a clear message to your consumers across a myriad of touchpoints? The answer is inbound marketing.

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Topics: Inbound Marketing, inbound marketing 2017

Website Redesign: Benefits of Growth Driven Design Vs Traditional Web Design

Posted by Nichole Mena on Aug 26, 2016 2:14:47 PM

So you’ve been given the seemingly, or realistically, daunting task of reevaluating your company’s website. The consensus is probably that it’s outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. Before starting your research on website redesign, however, you should familiarize yourself with the options available to you.  

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Topics: growth driven design

Top Inbound Marketing Companies & Analysts Share Ways to Improve Your SaaS Company

Posted by Nichole Mena on Jun 2, 2016 11:41:14 AM

There is no doubt that the software as a service field is growing and it’s a great time to be involved in this industry. With the software industry’s exponential growth also means that their is fierce competition. In this article you’ll find some great resources from inbound marketing companies and analysts to help differentiate your business and stay ahead of the curve.   

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Topics: inbound marketing companies, SaaS Marketing, SaaS companies

Meaningful Marketing Reports For SAAS Companies

Posted by William Avila on Apr 6, 2016 1:16:08 PM

As inbound marketers, we are faced with long lists of to-do's, bombarded with distractions and tasked with the all important strategy for revenue growth. Keeping an eye on the goal is important and developing reporting routines within your originization is paramount to your success. Here are 10 reports that will help you keep track of the right data and metrics. 

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Topics: marketing reports, SaaS companies

6 Tools To Improve Your SaaS Startup Marketing Strategy

Posted by Rogelio Rodriguez on Apr 6, 2016 12:54:00 PM
I personally have an infatuation with technology that makes my life easier. I am what social psychologist call an early adopter. During my career as an entrepreneur I have used hundreds of tools. The following are some of my favorite tools that make marketing life a lot easier. The best part is that they are  AMAZINGLY easy to use. 
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Topics: Inbound Marketing, inbound marketing 2016, Startup Marketing Strategy, SaaS Marketing

5 Tips for Creating a SaaS Marketing Plan That Works

Posted by Nichole Mena on Mar 30, 2016 4:42:14 PM

“If you fail to plan, you are planning to fail!” No one could have said it better than good ol’ Ben Franklin and nothing holds more true than when creating your SaaS marketing plan. So now that you’re armed with your marketing and sales goals, it’s time to create a content-focused strategy for marketing your product to the masses. Of course, this will take time and proper planning and will even change throughout the course of the year, but including a few crucial components into your strategy from the get-go will go a long way to ensure you stay the proper course.

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Topics: Inbound Marketing, Content Marketing, SaaS Marketing Plan

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

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