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Rizen Inbound Marketing & Sales Blog

How to Plan Your First Marketing Video (from Start to Finish)

Posted by William Avila on Jun 30, 2020 7:05:19 PM

So, you’ve finally decided to give video marketing a try. Welcome to the bandwagon! Trust me, it’s a good thing that you’re here. Video is the most wanted content by consumers--especially millennials--so it’s a great idea to incorporate it into your marketing strategy (Hubspot).

Here are 5 questions to ask yourself when planning your very first marketing video.

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Video Marketing

5 Proven Strategies to Promote Your Marketing Videos

Posted by Jeffrey Lambert on Jun 30, 2020 10:41:47 AM

Planning, shooting, and editing a killer marketing video is no easy task. You need a dynamite promotion strategy to spread your video all across the internet.

 If you need a little help coming up with an idea, you’re in the right place. Here are 5 simple video promotion strategies guaranteed to net you results.

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Video Marketing

Hubspot vs Salesforce: Which Is Best for Marketers?

Posted by Nichole Mena on Jun 22, 2020 9:32:55 PM

When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.

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Hubspot CRM

ABM Marketing Isn’t for Everyone. Here’s Who Should Proceed Cautiously

Posted by William Avila on Jun 22, 2020 8:00:00 AM

ABM Marketing isn’t for everyone.

But… if you work for a B2B business, chances are pretty good that you’ve practiced account-based marketing without even knowing it.

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Account-Based Marketing

5 Account Based Marketing Apps & Extensions for Hubspot to Try Now

Posted by Rogelio Rodriguez on Jun 19, 2020 8:00:00 AM

Account based marketing is one of the best strategies for B2B companies to grow their business.

While it’s a proven B2B strategy that relies on a shortlist of heavy-hitting clients, success with ABM marketing isn't possible without the right tools.

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Account-Based Marketing

7 Writing Mistakes that KILL Your Reader’s Interest… & How to Fix Them

Posted by Jeffrey Lambert on Jun 17, 2020 8:00:00 AM

You will fail as a writer if you don’t capture your reader’s attention.

That’s just one key to successful writing. There are several mistakes writers make that kill their reader’s interest. This is critical because if you lose your reader, you’ve wasted your time and resources on creating content.

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Content Marketing

Digital Sidekicks: Excel at Account-Based Marketing With HubSpot

Posted by Nichole Mena on Jun 15, 2020 4:00:17 PM

If you own or work for a B2B company, odds are you’ve already done account-based marketing (ABM) without even knowing it.

In this article, we’ll go over who ABM works best for, what the benefits are, and why account-based marketing with HubSpot works so well.

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Hubspot CRM

Inbound vs Outbound Sales. Why Go The Inbound Way?

Posted by Gabriela Almonte on Jun 12, 2020 12:00:00 PM

No one wants an uninvited guest at a private party. That's how ruthless marketing tactics are perceived. Even if your product is perfect for that person, appearing in their lives at the wrong moment can damage a possible long-term relationship with your brand.

Customers have more power than ever. With the ability to research every brand, yours needs to stand out by adding real value to their lives. That's where inbound comes in. 

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Inbound Sales

Study: The Effectiveness of Marketing Strategies During COVID-19

Posted by William Avila on Jun 5, 2020 8:00:00 AM

COVID-19 has DRASTICALLY altered how businesses interact with consumers. Some have been pushed into the 21st century, offering digital accessibility never before seen. Just look at the auto industry's expanded online purchasing process.

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Surveys & Studies

Inbound vs. Outbound Marketing: Who Wins?

Posted by Rogelio Rodriguez on Jun 3, 2020 8:00:00 AM


The customers you sell to today are different from five or even ten years ago. They are still the same people - it's that they've entirely changed HOW they buy. 

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Inbound Marketing

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