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Rizen Inbound Marketing & Sales Blog

Podcasting for Lawyers: A Beginner's Guide

Posted by Rogelio Rodriguez on Oct 20, 2019 4:16:56 PM

To establish a steady stream of clients, both new and returning, it’s important to find new avenues to establish credibility, experience, and trust. This strategy is paramount for every lawyer and law firm. 

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Law Firm Marketing

The 5 Best Types of Marketing Videos to Grow Customer Relationships

Posted by Jeffrey Lambert on Oct 11, 2019 1:00:00 PM

Have you ever watched a sporting commercial where a well-known athlete is representing a brand's product but in a non-sports setting? There's a certain level of emotional connection trying to be established between the athlete and the viewer.

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Video Marketing

Podcast Episode 36: Inbound Interviews With JG Diaz

Posted by Jeffrey Lambert on Oct 9, 2019 9:56:32 AM

Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami.

He’s here to talk about his experience in the marketing industry and his current work at the Miami Ad School.


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Top Video Marketing Software Options for Your Business

Posted by Jeffrey Lambert on Oct 8, 2019 2:31:20 PM

Video marketing isn't just a large company's game. Any product or service with an idea, some basic equipment, and some creativity can produce content audiences will love.

The benefits of producing video content are clear. It’s why the marketing industry as a whole has already embraced the medium. In fact, 87% of marketers are currently using video as a marketing tool (Wyzowl).

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Video Marketing

5 Benefits of Investing in Video Marketing

Posted by Jeffrey Lambert on Sep 30, 2019 10:40:24 AM

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. A large studio and thousands of dollars of equipment isn’t needed to produce compelling, engaging content. In fact, just an iPhone and some basic equipment can get you started.

Listen to the content of this article

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Engaging Video Marketing Video Marketing video content

Podcast Episode 35: Make Your Email Newsletters Inbox Priorities

Posted by Jeffrey Lambert on Sep 27, 2019 5:44:41 PM

Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.

We have some ideas to make that email clickable for your audience.

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Podcast Episode 34: Website Stats You Should Actually Pay Attention To

Posted by Jeffrey Lambert on Sep 27, 2019 4:41:35 PM

This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.

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The Quick-Start Video Marketing Equipment Guide

Posted by Jeffrey Lambert on Sep 27, 2019 9:07:18 AM

So you’ve made the decision to begin including video in your marketing efforts. It’s a smart decision - based on what today’s consumers both want and use to connect with brands. 

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Video Marketing

Podcast Episode 33: How to Reach Gen Z, Seafood + Marijuana, & Top Digital Marketing Trends in 2019

Posted by Jeffrey Lambert on Sep 7, 2019 11:01:31 PM

We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

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Inbound Marketing podcast

Use Your iPhone to Film Compelling Marketing Videos

Posted by Rogelio Rodriguez on Sep 3, 2019 5:20:01 PM

Sure. If your organization has the resources to invest in professional equipment from Red or Blackmagic - go for it! These tools are amazing in the hands of experienced videographers, and add an extra layer of polish and professionalism to your content.

But if your brand is just starting out with video and don’t have experience with advanced camera features and techniques, save your money and pull out your smartphone. You’d be amazed at the level you can achieve just from a quality script, some lighting, and a steady hand with the device right in your pocket!

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Engaging Video Marketing Video Marketing video content inbound

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