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Rizen Inbound Marketing & Sales Blog

When is the Best Time to Publish a Blog Post? Here's the Data

Posted by Jeffrey Lambert on May 11, 2020 6:47:04 PM
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Blogging

Understanding the Importance of Lead Nurturing

Posted by Jeffrey Lambert on May 7, 2020 7:16:51 PM

If you've taken any formal course in sales or marketing, you're familiar with the sales funnel. You know, the upside down rounded pyramid used to define every stage of a customer's journey, from discovery to purchase.

The top end is wide to represent the amount of individuals that will discover your product, while the bottom end is narrow, representing the fraction of those same people that will convert into customers.

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Inbound Marketing

See It In Action: 3 Real-Life Account Based Marketing Examples

Posted by Nichole Mena on May 6, 2020 8:00:00 AM

Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach. 

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Account-Based Marketing

What is Account Based Marketing? An Absolute Beginner's Explanation

Posted by William Avila on May 5, 2020 11:56:06 AM

The bigger the net, the more fish you'll catch, right?

Maybe not.

The traditional marketing strategy is all about a big net. It wants to reach as many people as possible, with the hope that a certain percentage of these people will be viable leads. Marketers and salespeople then attempt to nurture these leads and turn them into conversions.

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Account-Based Marketing

Study: The Social Media Habits of Generation Z

Posted by Jeffrey Lambert on May 4, 2020 11:21:52 AM

We surveyed 165 college students to collect information on the social media habits of Generation Z (people born between 1995-2015). 

The goal of our research was to help other marketers understand how to best use this medium to help businesses grow.

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Surveys & Studies

Podcast Episode 54: 3 Podcast Marketing Tips for New Shows

Posted by Jeffrey Lambert on Apr 30, 2020 8:35:51 AM

You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.

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Podcast

How These Brands Successfully Tweaked Marketing During Coronavirus

Posted by Rogelio Rodriguez on Apr 30, 2020 8:00:00 AM

Read Time: 4 Minutes

 

As businesses have closed and employees are making the transition to working from home, many companies have found themselves strategizing on how to stay connected. 

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Marketing News

How Your Content Strategy Can Attract, Engage, & Delight Customers

Posted by Nichole Mena on Apr 29, 2020 3:08:09 PM

 In our digitized economy, today’s customers have the world’s information at their fingertips. The everyday person has power - the ability to make decisions without a salesperson. Customers can research a company’s reviews, stockholders, credibility, and competition. Even with this power, the average person still has so many entities trying to sell them things every minute of the day. It can create an overwhelming desire just to block everything out!

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Inbound Marketing

Marketing Tools Worth Trying: The HubSpot CMS

Posted by Rogelio Rodriguez on Apr 29, 2020 8:00:00 AM

Read Time: 5 Minutes

 

Back in the day, if you wanted to excel as a marketer, you had to rely on a lot of paperwork and ancient marketing tools. 

It was nearly impossible to gather millions of data points in the 60s without spending months taking surveys and spending tens of thousands of dollars.

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Marketing Managers

Top 5 Books To Inspire Fresh Marketing Ideas

Posted by William Avila on Apr 29, 2020 8:00:00 AM

 As a marketer, it can be tough keeping up with the latest information. It’s hard enough tackling what’s already on your plate. But… if you don’t keep up, you risk falling behind the competition.

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