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Rizen Inbound Marketing & Sales Blog

Podcast Episode 08: Developing a Company Purpose

Posted by Jeffrey Lambert on Apr 19, 2019 11:42:55 AM

Today on Rizen Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about.

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Topics: podcast

Podcast Episode 07: Developing Buyer Personas

Posted by Jeffrey Lambert on Apr 19, 2019 11:19:09 AM

Today on Rizen Academy we’re going to tell you the common principles every inbound company should adopt.

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Topics: podcast

Podcast Episode 06: The Inbound Methodology

Posted by Jeffrey Lambert on Apr 19, 2019 11:14:58 AM

Today on Rizen Academy we’re going to wade away from the shallow end up to our...belly buttons in the inbound pool. We’ve learned about why modern tactics are needed to reach today’s customers, so let’s deflate the floaties and jump right in the inbound methodology.

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Topics: podcast

Podcast Episode 05: Adopting Inbound Principles

Posted by Jeffrey Lambert on Apr 15, 2019 7:09:03 PM

Today on Inbound Academy we’re going to tell you the common principles every inbound company should adopt.

 

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Topics: Inbound Marketing, podcast

Podcast Episode 04: New Methods for Reaching Customers

Posted by Jeffrey Lambert on Apr 14, 2019 10:08:17 PM

 

Today on Inbound Academy we’re going to cover the latest and greatest ways to reach your customers. No, carrier pigeons and smoke signals are not on this list! 

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Topics: Inbound Marketing, podcast

Podcast Episode 03: Building Lasting Relationships With Customers

Posted by Jeffrey Lambert on Apr 14, 2019 10:57:00 AM

Today on Inbound Academy we’re sharing tips on how to really connect with your customers, the lifeblood of your business. As Abraham Lincoln once said, “customers keep coming back if you keep them in your Union.” (true quote, don’t look it up). Coming up right now!

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Topics: Inbound Marketing, podcast

Podcast Episode 02: Comparing Inbound & Outbound Marketing

Posted by Jeffrey Lambert on Apr 9, 2019 9:36:01 PM
Today on Inbound Academy, we’ll discuss the main differences between inbound and outbound marketing. Which is best in which situation? We’ll give you the right tips to know! 
 
 
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Topics: Inbound Marketing, podcast

Podcast Episode 01: Is Traditional Marketing Dead?

Posted by Jeffrey Lambert on Apr 8, 2019 9:52:00 PM

 

Today on Inbound Academy, we’re going to discuss if traditional marketing is dying. 1998 called, and it wants those cold calls and billboard ads back!

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Topics: inbound, traditional marketing, podcast

Close More Deals by Aligning Your Sales & Marketing Team

Posted by William Avila on Jan 9, 2019 10:35:10 AM

Frustration between marketing and sales teams is a common problem that companies see over and over again. The sales team wants and needs more leads - more importantly, better leads. The marketing team generates a prospect, but Sales says the lead is not good enough or ready. Both teams are aggravated and feel that the other side isn't doing their job. 

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Topics: Inbound Marketing, Sales, website leads

Inbound VS Outbound 2018 Presentation to UNIBE

Posted by Rogelio Rodriguez on Sep 25, 2018 8:44:17 PM

Two months ago, I had the distinct pleasure of delivering a lecture to the students of the Universidad Iberoamericana in Santo Domingo, Dominican Republic. I as there as part of my continuing work as an instructor at Miami Ad School Punta Cana

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Topics: Inbound Marketing, Buyer Personas, inbound marketing tools, inbound marketing tips

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Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
  • Find Ways To Work Together
  • Become More Profitable

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