Well-executed data presentations help marketers deliver key analytics more effectively. They can also help make people more confident when presenting to intimidating audiences such as company decision-makers.
In fact, 91% of presenters agree they are more comfortable when presenting with a beautifully designed slide deck (Presentation Panda).
Data reporting can be challenging. When you've immersed yourself in numbers and found so many compelling proof points, it quickly becomes fascinating to you. But it's just data to everyone else! The only way to effectively report stats is to use the data to tell an engaging story.
Ah Millennials. The generation that brought us avocado toast and destroyed a thousand industries. As a Millennial myself, I think we are the generation of change and progress - so why do brands regularly fail so spectacularly at speaking to us?
Top-of-funnel is the first step in the customer journey. If you don't get their attention here, it will be challenging to get it later. So, how do you ensure the work you're doing is creating the qualified leads you need from your top-of-funnel content strategy? One word: data.
Technological advancements have transformed the way businesses plan and execute their marketing strategies. As a result, marketing's future will rely heavily on data, artificial intelligence, and individualized customer experiences.
In today's business climate, sales departments are a crucial driver of business growth. With the economy in an uncertain state, companies are cutting back on all costs - including payroll. This reality strikes sales professionals the hardest.
Not only do you need to ask yourself the right questions, but you also need to know the right answers. Take time to understand your own organization's current state and future plans. Only then will you have a firm grasp on what you need and how any potential partners can help.
