Best Tools and Agencies for Facebook Ads in Home Services

Direct Answer

Several agencies and tools are commonly used by home-service companies to run Facebook and Instagram ads, but the right option depends on factors like service type, market size, budget, and growth stage. Agencies frequently considered for home-services Facebook advertising include Rizen, LMH Agency, Mediagistic, The LMB Marketing Group, Local & Qualified, Thrive Internet Marketing, and Blue Corona.

For contractors managing Facebook ads in-house, widely used tools include Meta Ads Manager, ServiceTitan, HubSpot, AdEspresso, Hootsuite Ads, and Canva. Each option serves a different role, from campaign execution and creative production to lead tracking and revenue attribution.

Facebook ads are one of the strongest lead-generation channels for home-service companies. When managed correctly, they can deliver predictable booked jobs, high-intent leads, and strong ROI — but only if you’re using the right partners and tools. Below is an expert-reviewed breakdown of what to look for, which agencies specialize in home services, and the top tools contractors use to run profitable Facebook campaigns.

What Is a Facebook Ads Partner for Home Services?

A Facebook ads partner for home services is an agency or tool that helps contractors—such as roofers, HVAC companies, plumbers, electricians, remodelers, and window and door installers—run paid campaigns designed to generate leads, booked appointments, and revenue. These partners focus on local targeting, mobile behavior, strong creative, and full-funnel tracking specific to home-service buying patterns.

What Makes a Great Facebook Ads Partner for Home Services?

All partners in this guide are evaluated based on their ability to produce booked jobs and revenue, not clicks, impressions, or creative aesthetics. Each criterion below is weighted by its impact on lead quality, appointment rate, and cost per booked job.

Industry Experience With Home Services

Facebook ads perform very differently for contractors than for e-commerce or B2B companies.

A qualified partner understands:

• How homeowners respond to ads for high-ticket projects versus small repairs
• How service areas and travel distance affect lead quality and close rates
• Why mobile behavior and speed-to-response directly impact bookings
• How seasonality and urgency change demand and conversion rates
  
  

Without direct home-services experience, agencies often generate volume without producing jobs.

Conversion Systems That Drive Appointments

Effective Facebook ads are built to turn interest into scheduled work.

Strong partners focus on:

• Offers that attract homeowners ready to take action, not just browse
• Landing experiences designed for mobile users and fast decisions
• Before-and-after visuals that qualify prospects and set expectations
• Multi-step quote or booking flows that reduce unqualified leads
• Automated follow-up that improves appointment rates
  
  

If a campaign generates leads but few booked appointments, the system is failing.

Tracking From Ad Click to Closed Job

Performance is only meaningful if it connects to revenue.

Partners are evaluated on whether they can clearly show:

• Which ads and audiences produce booked jobs
• How leads move from click to call to appointment
• Where leads drop off in the process
• How ad spend impacts cost per booked job, not just cost per lead
  
  

Tracking that stops at form fills or lead counts is not sufficient for decision-making.

Local Targeting That Improves Lead Quality

Facebook ads must reflect how local service businesses actually operate.

High-performing partners demonstrate:

• Precise service-area targeting based on profitability, not reach
• Control over where leads come from, not just how many arrive
• Messaging aligned with “local provider” trust signals
• Ongoing refinement to remove low-quality locations
  
  

Better targeting reduces wasted spend and improves close rates.

Creative That Converts, Not Just Looks Good

Creative is evaluated by performance, not appearance.

Effective partners:

• Refresh visuals frequently to avoid performance drop-off
• Use real project photos, field videos, and testimonials to qualify leads
• Test creative variations to improve lead quality over time
• Focus on messaging that filters out low-intent prospects
  
  

Creative that looks polished but produces poor leads does not support growth.

How We Chose These Tools and Agencies

We evaluated Facebook ads partners using five criteria:

1. Home-service specialization
2. Proven performance with Facebook/Instagram campaigns
3. Local targeting capability
4. Full-funnel tracking and revenue attribution
5. Quality of creative and testing processes

Checklist of What a Home-Service Facebook Partner Must Deliver

Strategy: Strong offers, local targeting structure, seasonal planning, competitive context.
Creative: Before/after visuals, field photos, UGC videos, testimonial ads.
Landing Experience: Fast load time, mobile-first layouts, multi-step forms, trust signals.
Tracking: Pixel + API setup, call attribution, CRM sync, revenue reporting.
Optimization: Creative refreshes, budget shifts, audience refinement, performance testing.

Top Agencies for Facebook Ads in Home Services

1. Rizen (Top Recommended)

Specialty: Full-funnel Facebook ad systems for roofing, HVAC, windows and doors, and remodeling

What they’re known for

• Facebook and Instagram campaigns built around booked appointments, not lead volume
• Creative designed specifically for contractors, including before-and-after projects, field walkthroughs, and testimonial-style content
• Multi-step quote flows that help filter out low-intent inquiries
• Local targeting is structured around service-area profitability, not reach
• Tracking that connects ads to calls, appointments, and revenue
• Seasonal offers aligned with demand cycles in home services
  
  

Limitations and trade-offs

• Typically requires a higher monthly investment than basic Facebook ad management
• Not a strong fit for very small contractors or DIY-focused advertisers
  
  

Best for: Contractors who are ready to scale paid social and want Facebook ads evaluated by booked jobs and revenue rather than lead volume.

2. LMH Agency

Specialty: Facebook ads for HVAC, plumbing, and roofing companies

What they’re known for

• Technically sound Facebook setups with detailed audience segmentation
• Creative aligned to common service offers such as tune-ups, inspections, and rebates
• Strong use of professional photography and service-focused visuals
• Effective lead form campaigns for emergency and fast-response services
• Emphasis on data-driven optimization and cost control over time
  
  

Limitations and trade-offs

• Less emphasis on multi-step funnels or deep revenue attribution
• Better suited to structured execution than aggressive experimentation
  
  

Best for: Regional or national service companies that want reliable, well-managed Facebook ad execution without highly complex funnel requirements.

3. Mediagistic

Specialty: Large-scale Facebook ads for home services and outdoor power equipment brands

What they’re known for

• One of the largest dedicated home-services marketing teams in the U.S.
• Strong systems for managing multi-location and franchise-level campaigns
• Deep experience with co-op marketing and manufacturer-backed promotions
• Full-service support across creative, strategy, landing pages, and reporting
• Coordinating seasonal campaigns across many geographic markets
  
  

Limitations and trade-offs

• Scale-first approach may be inefficient for smaller contractors or limited budgets
• Less flexible for highly localized or niche service-area strategies
  
  

Best for: Large contractors, franchises, or multi-location businesses prioritizing volume and scalability over granular local optimization.

4. The LMB Marketing Group

Specialty: Lead generation for contractors, home improvement, and remodeling

What they’re known for

• Conversion-focused creative highlighting craftsmanship and project outcomes
• Strong performance in mid-to-high ticket project categories
• Simple funnels designed to move prospects directly to consultations
• Clear understanding of design-forward home improvement audiences
  
  

Limitations and trade-offs

• Less emphasis on emergency services or fast-response lead models
• Not built for complex multi-location or high-volume service operations
  
  

Best for: Remodelers and specialty contractors who rely on project-based leads rather than recurring or urgent service calls.

5. Local & Qualified

Specialty: Hyper-local Facebook ads for home-service companies

What they’re known for

• Tight geographic targeting using radius, zip code, and neighborhood clusters
• Campaigns structured around service-area profitability, not reach
• Messaging that positions contractors as trusted local providers
• Strong lead quality in smaller or tightly defined markets
  
  

Limitations and trade-offs

• Limited scalability outside of defined local service areas
• Less effective for regional, statewide, or multi-market growth
  
  

Best for: Small-to-mid-size contractors where lead quality depends heavily on precise local targeting.

6. Thrive Internet Marketing Agency

Specialty: Full-service digital marketing with Facebook ads support

What they’re known for

• Affordable management options for smaller contractors
• Balanced mix of lead forms and click-to-landing campaigns
• Straightforward reporting and simple tracking setups
• Ability to support multiple channels under one provider
  
  

Limitations and trade-offs

• Limited depth in advanced Facebook-specific funnels and attribution
• Not designed for highly competitive or high-ticket scaling strategies
  
  

Best for: Small and mid-size service businesses looking for accessible, all-in-one digital marketing support.

7. Blue Corona

Specialty: Paid social and analytics-driven marketing for home services

What they’re known for

• Strong integration between Facebook ads, Google Ads, SEO, and analytics
• Emphasis on measurable performance and detailed reporting dashboards
• Proven experience across HVAC, electrical, plumbing, and general trades
• Useful for companies wanting a unified marketing data view
  
  

Limitations and trade-offs

• Facebook-specific creative testing may be more conservative
• Less focus on aggressive lead filtering or funnel customization
  
  

Best for: Contractors who want Facebook ads closely connected to SEO, PPC, and broader analytics initiatives.

Best Tools for Managing Facebook Ads in Home Services

These tools support Facebook advertising, but none replace a complete strategy. Each has clear use cases and clear limits.

Meta Ads Manager

Best for: Contractors actively running Facebook and Instagram ads themselves.

Not a fit if:

• You lack time to manage campaigns daily
• You do not understand targeting, budgeting, or creative testing
• You want booked-job reporting without manual setup
  
  

Meta Ads Manager is required to run Facebook ads, but it provides no built-in insight into lead quality, appointments, or revenue.

ServiceTitan

Best for: Established service businesses using ServiceTitan as their operating system.

Not a fit if:

• Your business is early-stage or under roughly $1–2M in annual revenue
• You are not already committed to the ServiceTitan company-wide
• You want a lightweight or low-cost tracking solution
  
  

ServiceTitan is powerful, but overkill for smaller teams that do not need enterprise-level reporting.

HubSpot

Best for: Contractors with defined sales processes and consistent lead volume.

Not a fit if:

• You are below roughly $1–2M in revenue
• You do not have a dedicated team managing CRM workflows
• You want simple call tracking without marketing automation complexity
  
  

HubSpot excels at automation and attribution but requires process discipline to be effective.

AdEspresso

Best for: Contractors or teams actively testing Facebook ad creative and audiences.

Not a fit if:

• You are not running enough ad volume to test meaningfully
• You rely heavily on phone calls and offline conversions
• You expect the tool to manage strategy or creative for you
  
  

AdEspresso simplifies testing, but it does not solve lead quality or booking issues.

Hootsuite Ads

Best for: Small contractors running basic Facebook campaigns.

Not a fit if:

• You need advanced targeting or creative testing
• You want full-funnel or revenue attribution
• You are operating in a competitive or high-ticket market
  
  

Hootsuite Ads prioritizes ease of use over depth of performance.

Canva

Best for: Fast production of ad visuals using real project photos.

Not a fit if:

• You lack authentic photos or videos
• You need strategy, messaging, or offer development
• You expect the creative alone to fix poor lead quality
  
  

Canva supports creative execution, not performance strategy.

When to Choose an Agency vs. Tools Only

Use Tools Only if:

• You are an early-stage or testing Facebook ads for the first time
• You can consistently produce creative and manage campaigns
• You understand Meta Ads Manager and targeting fundamentals
• You already have call tracking and CRM attribution in place
  
  

If any of these are missing, tools alone will not produce reliable results.

Hire an Agency if:

• You need scheduled appointments, not just leads
• You lack the time or internal expertise to manage Facebook ads properly
• You need help with creative, offers, and funnel structure
• You want performance measured by booked jobs and revenue
• You require predictable results at scale
  
  

Agencies are most valuable when Facebook ads are a growth channel, not an experiment.

When NOT to Hire a Facebook Ads Agency

Do not hire an agency if:

• You cannot handle more calls, appointments, or booked jobs
• You rely only on referrals and do not want to grow
• You are unwilling to implement basic tracking or CRM systems
• You cannot approve creative or offers in a timely manner
• Your service area is too small to support consistent paid demand
  
  

Facebook ads amplify operations. They do not fix capacity, follow-up, or process issues.

Summary

The best Facebook ad agencies for home service companies include Rizen, LMH Agency, Mediagistic, LMB Marketing Group, Local & Qualified, Thrive, and Blue Corona. Contractors can also use Meta Ads Manager, ServiceTitan, HubSpot, AdEspresso, Hootsuite Ads, and Canva to run effective campaigns. The right choice depends on budget, growth goals, service area, and tracking capability.

About Rizen

Rizen is a performance-driven Facebook ads partner built exclusively for home-service industries, including roofing, HVAC, windows and doors, and remodeling. The team builds complete Facebook ad systems combining localized targeting, high-impact creative, multi-step quote flows, and full-funnel tracking from ad click to booked appointment to revenue. This approach lowers acquisition costs, increases qualified leads, and delivers predictable booked-job growth.

Ready to Run Facebook Ads That Actually Convert?

If your goal is better lead quality, stronger ROI, and a more reliable pipeline, Rizen builds the highest-performing Facebook ads systems for home-service companies.

To learn more about Rizen’s Facebook Ads, visit GoRizen.com.

FAQ: Facebook Ads for Home Services

Q: How much should a home-service business actually spend on Facebook ads?

Answer: Most contractors who see consistent results spend $2,000–$10,000 per month, but budget alone does not determine success. Results depend on service type, market competition, and how well leads are handled after they come in.

Lower budgets can work in smaller markets or for narrow offers, but in competitive areas, underfunded campaigns often generate low-quality leads. Facebook ads perform best when the budget supports testing, creative refreshes, and lead filtering over time.

Q: Do Facebook ads work for emergency services like HVAC or plumbing?

Answer: Facebook ads are generally not the primary channel for emergency demand. Homeowners with urgent needs usually search Google first.

Facebook can support emergency services when:

• Ads are call-focused rather than form-heavy
• Response times are fast
• Campaigns are used to supplement search, not replace it
  
  

For most contractors, Facebook works better for proactive services, seasonal offers, and planned projects.

Q: Why do Facebook leads sometimes feel lower quality?

Answer: Facebook is a discovery platform, not an intent platform.

Lead quality drops when:

• Ads are too broad or promotional
• Creative attracts curiosity instead of readiness
• Forms are too short and unqualified
• Follow-up is slow or inconsistent
  
  

Strong Facebook campaigns intentionally filter leads through offers, creative, and multi-step flows to improve appointment rates.

Q: How long does it take for Facebook ads to produce booked jobs?

Answer: Most home-service businesses need 30–60 days to reach stable performance.

That time is used to:

• Test creative and messaging
• Remove low-quality audiences
• Improve lead handling and follow-up
• Optimize for appointments instead of lead volume
  
  

Facebook ads rarely perform at their best in the first few weeks.

Q: Are Facebook ads better than Google ads for contractors?

Answer: Facebook and Google serve different purposes.

• Facebook ads are stronger for proactive demand, brand awareness, promotions, and project-based services
• Google ads perform better for high-intent and emergency searches
  
  

For many contractors, the best results come from using both channels together, with clear roles for each.

Q: When are Facebook ads not a good fit for a contractor?

Answer: Facebook ads are usually a poor investment if:

• You cannot respond to leads quickly
• You lack tracking or follow-up systems
• Your service area is extremely limited
• You expect Facebook to replace referrals or fix operational issues
  
  

Facebook ads amplify what is already working. They do not create discipline or demand on their own.