The Plain Truth on How to Sell Windows and Doors

Are you a window and door installer looking for help growing your business?

Window and door marketing can be tricky, but with the right approach, you can master how to grow your business faster. This comprehensive guide will discuss everything from advertising to lead generation. We'll also provide tips on improving your website and increasing your online presence.

So whether you're just starting out in the window and door industry or you're looking for ways to take your business to the next level, this guide is for you!

Problems Window and Door Companies Face in 2026

Unlocking Growth in the Window and Door Industry: Proven Strategies for Success

The window and door industry is on track for significant expansion. According to Window & Door Magazine, demand for windows and doors is projected to reach $98 billion by 2026—driven by increased home remodeling and new construction projects.

With such rapid growth, staying ahead of the competition is more important than ever. A strong marketing strategy is essential, but with so many options available, it can be challenging to determine the best approach for selling windows and doors effectively.

What’s Holding Your Business Back?

Many window and door companies struggle with common roadblocks when trying to scale their businesses. Do any of these sound familiar?

“I can’t seem to get ahead.”
“There’s not enough time in the day, and my team isn’t aligned.”
“Our internal marketing team just isn’t delivering results.”
“I don’t know if our marketing is working.”
“We generate plenty of leads, but most don’t convert into sales.”
“We’re getting leads, but we’re not following up within 24 hours.”
“I need help growing my business faster.”
“I want to build a legacy and create a thriving business for my family.”

If any of these challenges resonate with you, you’re not alone—these are common concerns among companies looking for the best ways to sell windows and doors. But the good news? There are proven solutions to overcome these obstacles.

How to Sell Windows and Doors More Effectively

This guide will walk you through the most effective marketing strategies for selling doors, windows, and related services. You'll learn:

✅ Where to sell windows to attract high-value customers
✅ How to sell windows and doors using digital marketing and automation
✅ The best sales strategies to increase conversions and revenue
✅ How to streamline your process so your leads turn into paying customers

Let’s dive in and start optimizing your business for sustainable growth and long-term success!

Where to Start: Increase Leads, Book More Appointments, and Grow Revenue

Figuring out where to sell windows and how to market them effectively can be challenging, as not all strategies work the same for every business. What brings great results for one window and door company might not work as well for another.

The key is to experiment, track your results, and refine your approach over time. To save you some trial and error, we've put together a list of the most effective marketing strategies that our clients have successfully used to grow their businesses and reach more customers.

1) Make Your Website Your #1 Salesperson

Your website is often the first impression a homeowner has of your company.

It needs to be clear, professional, and easy to use.

Here’s how to improve it:

1) Use Strong Visuals

High-quality images and videos build trust fast. Show real projects, your team in action, and completed installations. Avoid generic stock photos whenever possible. Visual proof sells.

2) Keep Navigation Simple

Visitors should find what they need in seconds. Use clear menus, organized pages, and strong calls-to-action like “Request a Quote” or “Schedule a Consultation.” Don’t make people search for the next step.

3) Make It Mobile-Friendly

Most homeowners browse on their phones. Your site should load quickly and adjust automatically to any screen size. If it’s hard to read or navigate on mobile, you’re likely losing leads.

A clean, fast, easy-to-use website builds confidence before you ever step into the home.

2) Get Active With Customer Review Sites

Customer review sites like Google Business Profile, Yelp, and Houzz are a great way to improve your online visibility and attract new leads.

Here are some tips for getting the most out of customer review sites:

1) Claim Your Listings

The first step is to claim your listings on customer review sites. This allows you to manage your company's information and respond to customer reviews. Google and Facebook should be the two at the top of your list!

Not claiming your listings is like leaving money on the table. These sites are some of the first places potential customers will look when they search for a window or door company in their area - so you want to make sure your company's information is accurate and up-to-date.

Which review sites should you bother registering for? Check out our article on the top 3 review sites for windows and doors.

2) Encourage Reviews

The more reviews you have, the better! Encourage your satisfied customers to leave reviews on your listing. You can send follow-up emails or text messages after completing a job, including links to review sites in your email signature, or even offer incentives for leaving a review.

Just be sure not to offer incentives for positive reviews, as this is considered unethical and could get your business banned from the site.

3) Collect and Respond to ALL Online Reviews

It's important to respond to all reviews - good and bad. This shows potential customers that you're paying attention and that you care about your online reputation. Silence speaks just as loud to potential customers!

A simple "thank you" is usually sufficient for your competitor for positive reviews. Don't stop there, though! Mention something specific from their experience with your company, such as "We're so glad you loved your new windows!"

3) Outrank the Competition With Search Engine Optimization (SEO)

If you want more leads from your website, you need to show up where buyers are searching. That is the role of Search Engine Optimization.

But ranking today requires more than adding keywords.

You also need to think about Answer Engine Optimization. That means structuring your content so search engines and AI tools can easily pull clear, direct answers from your pages. Strong headings, FAQ sections, and well-organized content help you become the trusted source, not just another listing.

Here is what matters most:

1) Build Topic Clusters
Center your content around a core service, then support it with related pages. For example, a window replacement service page can be supported by cost guides, comparison articles, FAQs, and location pages. Depth builds authority.

2) Strengthen On-Page and Off-Page SEO
On-page SEO includes optimized title tags, meta descriptions, internal linking, and thoughtful keyword placement.
Off-page SEO includes backlinks, reviews, and consistent business listings.

SEO is not about tricks.

It is about becoming the most helpful and visible resource in your market.

Next-Level Window and Door Growth Strategies

Now that we've gone over some basics let's move on to level two strategies. These slightly more advanced marketing techniques will help you attract more leads and close more sales.

1) Build a Strategic Window & Door Blog (Not Just Random Posts)

A blog can absolutely attract more leads to your website.

But blogging alone is not the strategy.

If you want qualified traffic, your content needs structure.

Instead of publishing scattered articles, build your blog around core service themes. Start with your main service page, such as window replacement in your city, then support it with related content that answers the questions buyers are already searching for.

For example, your content ecosystem might include:

• Articles about window styles, materials, and energy efficiency
• FAQs explaining the installation process
• Cost breakdown guides
• Comparison pages like vinyl vs. aluminum or impact vs. non-impact
• Location-specific service pages
• Real project case studies
• A glossary explaining common window and door terminology

When your website becomes the most helpful resource in your market, search engines reward that depth.

This approach does two things:

1. It improves visibility.
2. It builds trust before the sales appointment ever happens.

Blogging takes time and effort. But when it is connected to a larger SEO structure, it becomes one of the strongest long-term lead drivers in your business.

2) Get Social on Social Media

Social media is not just about having a Facebook page.

It is about building visibility and trust.

Your content should reinforce your authority and answer common homeowner concerns. Share educational blog posts, behind-the-scenes installation photos, customer stories, and short videos explaining product differences.

Here are a few ways to approach social media strategically:

1) Follow the 80/20 Rule
For every promotional post, share four pieces of value-driven content. Think education, insights, project highlights, or homeowner tips. Social media works best when it informs first and sells second.

2) Actually Engage
Respond personally to comments. Answer questions thoughtfully. Show that real people run your company. Avoid robotic, copy-paste replies that feel impersonal.

3) Stay Consistent
Consistency builds familiarity. Start with what you can maintain, whether that is once per week or several times per week. Over time, consistency compounds into visibility.

Social media may not close the deal directly, but it strengthens your credibility when prospects research your company.

3) Get Started With Paid Ads

Paid advertising can generate leads quickly, especially when targeting buyers actively searching for window and door services.

For example, someone searching for “window replacement near me” or “impact windows in [your city]” is showing clear intent.

That is where paid search can be powerful.

If you are starting with paid ads:

1) Begin with Google
Google Ads allows you to target people actively searching for your services. These are typically higher-intent prospects compared to passive platforms.

2) Expand Into Social Platforms Strategically
Platforms like Facebook and Instagram allow for demographic and behavioral targeting. This works well for brand awareness, financing promotions, or retargeting visitors who already interacted with your website.

However, paid advertising requires tracking, optimization, and structured follow-up. Without a clear system, ad spend can disappear quickly.

If you are unsure how to manage targeting, budgeting, and tracking, working with professionals experienced in home services marketing can help avoid costly mistakes.

Master-Level Window and Door Selling Strategies 

You're now ready for top-level selling strategies. These are the most advanced marketing techniques and will help you take your business to the next level.

Let's take a look at what level three marketing strategies for window and door companies looks like:

1) Use Automations to Build a Lead Generation Machine

Automation refers to your company's processes to save time and effort. For example, you can set up an email drip campaign that sends a series of messages to a lead over a period of time. These messages could introduce your company, provide valuable information, and invite the lead to book a consultation.

You can also use automation on social media. For example, you can use Hootsuite to schedule your posts in advance or set up Google Alerts to monitor your industry.

Window and door companies that use automation can generate leads and close sales while spending less time on marketing tasks.

If you're not sure how to get started with automation, here are three places to start:

1) Harness Email Marketing Automation

Set up an email drip campaign to introduce leads to your company and invite them to book a consultation.

When an individual downloads a piece of educational material or emails with a question, set up a 4-part series that delivers a new piece of educational content or customer testimonial once a week. It's easier than you think!

2) Place a Chatbot on the Website

If you want to be available to answer questions 24/7, consider placing a chatbot on your website. This tool can engage with leads and answer their questions even when you're not at the office. The basic rule of thumb should be to include the following actions for your chatbot to respond to:

• Basic company information
• common frequently asked questions
• Shortcuts to contact a human or schedule a consultation

2) Build Full Case Studies for Potential Customers

You'd collected testimonials to show off customer satisfaction. That's a great start! Now it's time to take it a step further and build out full case studies for potential customers.

A case study is a comprehensive write-up of how your company helped a past customer achieve their goals. It should include information about the customer, the problem they were facing, your solution, and the results they achieved.

Case studies are an excellent way to show potential customers the results you're capable of delivering. They're also a great opportunity to include SEO keywords and backlinks, which will help your website rank higher in Google.

If you're not sure how to write a case study, here's a template you can follow:

• [Customer Name] was facing [problem].
• [Solution you provided]
• The results were [outcome].

Case studies are better than testimonials when you have a potential customer who really needs to see the details of how you helped someone in a similar situation.

By having a few case studies on your website, you'll be able to increase sales and close more deals.

How Rizen Helps Window and Door Contractors

If you’ve executed the strategies above, you’re ahead of most companies. But real growth doesn’t come from stacking tactics.

It comes from building systems.

If you want predictable revenue and stronger close rates, you need a machine that’s built to win.

That’s where Rizen comes in.

1. Precision Message Testing

Most companies guess their messaging.

We test it.

Before you scale ads, we validate what actually moves homeowners. We identify real objections, real frustrations, real buying triggers.

The result?

You lead with the exact words your buyers respond to.

No fluff. Just performance.

2. Brand Positioning That Separates You

Without clear positioning, you compete on price.

And that’s a race to the bottom.

We help you clarify your message, sharpen your presence, and build a brand that feels structured, credible, and decisive.

When your company looks and sounds different, closing gets easier.

3. Sales & Support Systems That Don’t Leak

Marketing creates opportunity.

Systems convert it.

We help you strengthen call handling, lead qualification, appointment setting, and follow-up so nothing slips through the cracks.

Because growth breaks when it depends on memory instead of structure.

4. Fully Connected Marketing Management

-SEO.
-Paid ads.
-Content.
-CRM.
-Follow-up.

It all works together.

We manage the ecosystem so you can focus on running the business.

No random tactics.
No guesswork.
Just a growth system designed to win.

Window and door companies that want control over their revenue build the right foundation.

That’s what we do.

We have the case studies to prove it. See how we:

• Helped Alco Windows and Doors jump from 500k to 5 MILLION in revenue in under 36 months!
• Partnered with Garage Door Medics to create a 30% INCREASE in leads in just eight months!
• Generate an increase in MONTHLY LEADS by 60x with a smart, ongoing growth strategy for Biosweep Southeast.

Rizen has helped businesses like yours grow faster, stronger, and smarter! We can help you:

1. Discover the #1 Mistake people make with growing their business faster
2. Understand if you are winning or losing with your marketing
3. Use a growth formula that only the top 1% of internal marketing teams use
4. Plug into the Proven, multi-award-winning, high-performance sales system
5. Master how to grow your business faster
6. Learn how to take two weeks off and have your company run smoothly
7. Get your internal marketing team actually to cut it

If you're interested in learning more about how Rizen can help your window and door company grow, click here to schedule a free consultation.

We'll show you how we can help you get more leads and close more sales sooner!