Are you looking to grow your services business? One of the best ways to get more leads is to show up in local search results. So how can you do this?
Millions of searches go through Google every day, and people are looking for local options to fix their problems. In fact, 97% of consumers begin their search for local businesses online! The opportunity is there!
How Google Decides What Companies Show Up in Local Search Results
When someone types “blank business near me” Google goes to work finding the best results for the user.
It uses 120 different algorithm checkpoints to figure out which companies are most relevant! They look for SPECIFIC information on your website to see if you fit the criteria.
Google then shows the top 7 companies in the user’s current location. If you’re not in the top 7, you can still show up in results if the searcher clicks more options - but chances are if you’re not in the top 7, you won’t be getting a phone call!
So the goal for you is to figure out how to pass Google’s screening and get to one of those top 7 spots. You can do that by just understanding WHAT Google is looking for.
It’s not magic, it’s science.
Now that you understand HOW Google ranks companies in local search results, we’re going to discuss WHAT you need to do to get in that top 7.
What Google Looks for When Choosing Top Local Search Results
Google places works very similar to the normal organic listing that shows up if you were to type in a keyword like (Custom Web Design), the only difference is that Google pulls the top 7 local businesses nearest to you that are registered with this tool. Also interesting to note is these same top 7 listing are pulled up if you were to do a search from your smart phone.
Essentially if you own a local business and you’re not in the top 7 listings on Google Places you’re missing out on a huge opportunity to receive more business and new customers. Since Google Places works very similar to organic search it’s only natural that you will need to optimize your listing in order to rank in those top 7 spots.
Google has over a 120 different algorithm check points that decipher who will rank at the top of the search engines. Our marketing team has been helping local businesses through the Places listings for years and we have the expertise to implement effective strategies to help grow your business online. Our goal is not to just bring traffic to your website but rather ensure you’re receiving new customers and competing effectively in your niche.
No doubt in today’s economy many local business owners are looking to take advantage of any avenue that will ensure a sense of security for their business. A local marketing strategy can easily be implemented if you have the experience and expertise to put together an effective strategy. Let our marketing experts show you how we can ensure the longevity of your business today.