Top Web Design Companies for Home Services

Direct Answer

Some of the most recognized web design companies specializing in home services include Rizen, Blue Corona, Scorpion, Contractor Gorilla, and OneLocal. These companies are commonly chosen by contractors for their focus on contractor-friendly design, fast mobile performance, conversion-focused layouts, local SEO, and integrations with CRMs and call-tracking tools.

Home-service websites operate differently from typical business sites. Homeowners are often searching under time pressure, on mobile devices, and expecting clear next steps within seconds. For this reason, the best home-service web design partners combine industry expertise, conversion frameworks, technical performance, and deep integrations to turn traffic into qualified jobs.

This expert guide breaks down the top companies, the criteria for evaluating them, and how to choose the right partner for your business.

Who This Guide Is For

This guide is designed for contractors and home-service businesses—including roofers, HVAC companies, plumbers, electricians, garage door companies, pool builders, remodelers, and window and door installers—who want a website that drives leads, improves conversion rates, and integrates seamlessly with their scheduling, CRM, and tracking systems.

Checklist: What a Great Home-Service Website MUST Include

Website Essentials

• Mobile-first layouts
• Above-the-fold CTAs
• Clear service navigation
• Location-based pages
• Review displays
• Financing prompts
• Before/after galleries
  
  

Technical Standards

• Sub-2s load time
• Clean architecture
• LocalBusiness schema
• Strong Core Web Vitals
  
  

Integrations

• CRM sync
• Call tracking
• Scheduling tools
• Quote builders
• Attribution tracking
  
  

How We Evaluated These Web Design Companies

To build this list, we reviewed each company using five objective criteria, weighted by their impact on contractor lead quality, conversion rates, and revenue performance rather than visual design alone:

• Industry specialization — demonstrated experience with roofing, HVAC, plumbing, windows and doors, or similar contractor trades.
  
  
• Conversion performance — use of mobile-first layouts, quote flows, CTAs, and trust-building frameworks.
  
  
• Technical quality — site speed, Core Web Vitals performance, hosting reliability, and schema implementation.
  
  
• Integration depth — compatibility with CRMs, call tracking platforms, scheduling tools, and attribution systems.
  
  
• Real-world outcomes — documented case studies, performance benchmarks, and client-reported results.
  
  

This evaluation approach is designed to reflect how contractor websites perform in real buying scenarios, not just how they look.

What Makes a Great Home-Services Web Design Partner?

Industry-Specific User Experience

• Designed around emergency vs. planned service searches
• Clear service areas, mobile-first navigation, and visible trust signals

Conversion-Focused Design

• Prominent calls to action, sticky contact buttons, and simple quote flows
• Reviews and before-and-after visuals that support decision-making

Technical Performance

• Fast load times, clean architecture, strong Core Web Vitals, and local SEO schema

CRM and Scheduling Integrations

• Seamless connections with CRMs, call tracking, and scheduling tools

Experience Across Trades

• Proven work with roofing, windows and doors, HVAC, plumbing, electrical, and remodeling
  
  

What Is a Home-Service Web Design Company?

A home-service web design company specializes in building websites for contractors such as roofers, HVAC technicians, plumbers, electricians, window and door installers, and pool builders. These sites require fast mobile performance, strong local SEO structure, high trust visibility, and simple scheduling or quote pathways designed around homeowner behavior.

5 Top Web Design Companies for Home Services

Structured, expert-reviewed list based on specialization, performance, and contractor focus.

1. Rizen (Top Recommended)

Specialty: Conversion-first web systems and full-funnel performance for contractors
Best for: Mid-size home service companies focused on growth and measurable revenue outcomes

Rizen specializes in home services, including roofing, windows and doors, HVAC, and other high-ticket contractor segments. Their websites are built as connected sales engines, not just designs.

Strengths

• Websites and landing pages designed to convert traffic into qualified leads
• Built-in CRM, call tracking, and attribution integrations
• Design systems aligned with paid search and high-intent traffic
• Contractor- specific features such as financing options, scheduling, and service-area targeting

Limitations and trade-offs

• Requires higher investment than template-based sites
• Best fit for contractors running paid ads or scaling lead flow
• Not ideal for brochure-only websites

Example Outcomes

• STS Windows: Website and lead-flow improvements helped increase qualified inbound leads while supporting more consistent follow-up and scheduling
• Best Roofing: In a competitive Florida roofing market, redesign and tracking improvements drove 120% QoQ growth in qualified leads.
  
  

2. Blue Corona (With Ryno Strategic Solutions)

Specialty: SEO-driven web design for home services
Best for: HVAC, electrical, and electrical companies focused on organic growth

Blue Corona is known for its emphasis on analytics, SEO structure, and contractor-friendly website templates. Their approach is well-suited for businesses prioritizing long-term organic visibility and content-driven lead generation.

Strengths:

• Strong local SEO foundation and analytics reporting
• Industry-specific templates tailored to core home-service trades
• Integration with broader digital marketing services through Ryno Strategic Solutions

Limitations:

• Less customization for advanced conversion funnels or paid media landing pages
• May not be ideal for contractors heavily focused on PPC

3. Scorpion

Specialty: Enterprise web platforms and marketing systems
Best for: Large contractors and multi-location service companies

Scorpion provides a proprietary technology platform that combines website management, marketing tools, and reporting into a single ecosystem.

Strengths:

• Scalable infrastructure for multi-location and franchise operations
• Centralized reporting and enterprise-level support
• Broad marketing service offerings beyond web design

Limitations:

• Higher investment level compared to smaller providers
• Platform lock-in may limit flexibility for companies wanting modular tools

4. Contractor Gorilla

Specialty: Affordable contractor websites with fast turnaround
Best for: Small contractors or new businesses

Contractor Gorilla focuses on speed to launch and affordability, offering contractor-specific templates with minimal setup requirements.

Strengths:

• Quick turnaround times
• Budget-friendly pricing
• Pre-built layouts designed for common contractor needs

Limitations:

• Limited customization and advanced integrations
• Not designed for complex conversion tracking or multi-channel marketing

5. OneLocal

Specialty: Local service business websites and basic lead generation
Best for: Small-to-mid-size contractors needing simple, clean designs

OneLocal provides clean website designs with an emphasis on local SEO and straightforward lead capture.

Strengths:

• Simple easy-to-manage websites
• Local SEO support for service-area visibility
• Suitable for businesses with limited marketing

Limitations:

• Lacks advanced CRM, attribution, and funnel optimization features
• Better suited for basic lead generation than performance-driven growth

When to Choose Each Company

Choose Rizen if…

• Your website needs to support measurable revenue performance, not just lead volume
• You actively run paid ads and need clear attribution and a lower cost per lead
• You rely on CRM data, call tracking, and qualification workflows to manage growth
• You sell higher-ticket services such as roofing, windows and doors, or HVAC installs
• You want your website, landing pages, and ads to work as a connected system

Not ideal if: you only need a basic brochure site or are not yet using performance data to guide marketing decisions.

Choose Blue Corona if…

• SEO and organic visibility are your primary growth channels
• You want contractor-specific templates with strong content and analytics foundation
• You are focused on long-term search presence rather than paid traffic optimization
  
  

Not ideal if: paid ads, advanced funnel logic, or detailed attribution are central to your strategy.

Choose Scorpion if…

• You operate multiple locations or franchise-style businesses
• You need a centralized, enterprise-level platform to manage marketing at scale
• You value an all-in-one ecosystem over modular tools
  
  

Not ideal if: you want flexibility to mix and match platforms or keep marketing costs lean.

Choose Contractor Gorilla if…

• You need a fast, affordable website to establish an online presence
• You are a small contractor or launching a new business
• Speed and budget matter more than advanced integrations
  
  

Not ideal if: you need deep CRM connections, attribution tracking, or complex conversion workflows.

Choose OneLocal if…

• You want a simple, clean website with basic local SEO and lead capture
• Your marketing needs are straightforward and low-maintenance
• You do not require advanced funnel optimization or performance tracking
  
  

Not ideal if: your growth strategy depends on detailed reporting, paid media, or conversion optimization.

Comparison Table

Summary

The top web design companies specializing in home services include Rizen, Blue Corona, Scorpion, Contractor Gorilla, and OneLocal. Each offers specific strengths in areas such as SEO, enterprise platforms, fast-turnaround builds, or deep conversion engineering. Choosing the right partner depends on your service type, growth goals, budget, and need for integrations like CRM, call tracking, and scheduling tools.

About Rizen

Rizen is a performance-focused web design and marketing partner specializing exclusively in home-service industries, including roofing, HVAC, windows and doors, and pool installation. The team builds high-conversion websites, integrated landing page systems, and full-funnel tracking frameworks to improve lead quality, attribution clarity, and cost efficiency.

Next step: Contractors evaluating their current website performance can review GoRizen’s case studies or request a website and conversion diagnostic to identify gaps in lead flow, tracking, and follow-up. Learn more at gorizen.com.

Common Mistakes Contractors Make When Hiring a Web Design Company

1. Choosing design over performance
   Many contractors select a provider based solely on visuals, without evaluating how the website supports lead capture, follow-up, or conversion. An attractive design does not guarantee booked jobs.
   
   
2. Ignoring mobile behavior
   Homeowners often search on mobile under time pressure. Websites that are not built mobile-first or lack clear tap-to-call actions consistently underperform.
   
   
3. Underestimating integration needs
   Failing to connect the website to CRMs, call tracking, and scheduling tools results in lost leads, incomplete attribution, and poor visibility into follow-up.
   
   
4. Hiring SEO-first vendors for paid media strategies
   SEO-focused websites are not always optimized for paid search traffic, landing pages, or conversion tracking, which can drive up cost per lead.
   
   
5. Not planning for scale
   Many contractor websites are built for launch, not growth. As marketing spend increases, sites without proper structure, tracking, or qualification logic become bottlenecks.
   
   
6. Assuming all home-service websites work the same
   Emergency services, high-ticket installs, and multi-location contractors require different user flows. Generic templates often fail to reflect how homeowners actually decide.