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Rizen Inbound Marketing & Sales Blog

How to Build Effective Buyer Personas

Posted by William Avila on May 28, 2019 8:31:27 PM

So. You want to sell your product or service and increase sales? You need to figure out who your ideal customer is and how to reach them! It’s all about catching flies with honey. Horses with apples. Pretzels with mustard. You get the idea. To sell to your customers, you need to know them.

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Inbound Marketing Buyer Personas Buyers Journey

Podcast Episode 07: Developing Buyer Personas

Posted by Jeffrey Lambert on Apr 19, 2019 11:19:09 AM

 

Today on Inbound Academy. We're talking buyer personas. You want to sell stuff, you need to figure out who your ideal customer is and how you can reach them. It's like catching flies with honey horses with apples, pretzels with mustard. Let's get into it.

 

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Inbound Marketing Buyer Personas podcast

Inbound VS Outbound 2018 Presentation to UNIBE

Posted by Rogelio Rodriguez on Sep 25, 2018 8:44:17 PM

Two months ago, I had the distinct pleasure of delivering a lecture to the students of the Universidad Iberoamericana in Santo Domingo, Dominican Republic. I as there as part of my continuing work as an instructor at Miami Ad School Punta Cana

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Inbound Marketing Buyer Personas inbound marketing tools inbound marketing tips

Ultimate Guide to Law Firm Growth in 2018: Creating A Law Firm Marketing Plan

Posted by Rogelio Rodriguez on Mar 16, 2018 8:15:37 AM

Benjamin Franklin said " If you fail to plan and you are planning to fail. " This is the first thing that comes to mind when I think about marketing for a law firm. We have come across dozens of law firms who rely only on disjointed idea of a plan to grow. The following outlines how we create a plan that enables our law firm clients to reach their revenue goals.

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Inbound Marketing Buyer Personas Buyers Journey Growth Content Marketing SEO

10 Professional Resolutions to Steal from Top Companies Using Inbound

Posted by Nichole Mena on Feb 16, 2016 4:54:49 PM

The end of the year is typically a time for reflection. For businesses, it’s a time to gather data about the last 12 months in order to analyze what has been working or not and set new refined goals from that evaluation. It’s understandable that with the holiday’s, year’s closing and even into January that you may not have had a chance to sit down with your team and hash out what you would like the next year to look like but, of course, there's still time. Schedule a set date in the calendar right now so you can collaborate on some very necessary resolutions for 2016. If you are unsure where to start or you’re having trouble coming up with some achievable ideas, here are 10 great resolutions you can steal from other professionals that are successfully using Inbound strategies as part of their goals.

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Inbound Marketing Buyer Personas Website Design inbound sales

Before Starting Your Next MSP Marketing Campaign - YOU MUST DO THIS

Posted by William Avila on Aug 5, 2015 11:08:00 AM

 

A successful MSP marketing campaign can be of great benefit to your business. If you find your sales dropping and outside leads decreasing an inbound marketing campaign can be exactly the strategy you need to bring customers to you. However, your campaign has to speak to potential customers to be effective. What follows is a brief overview of how to focus your marketing campaign.

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MSP Marketing MSP Marketing Campaign Buyer Personas Buyers Journey

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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