Rizen Inbound Marketing & Sales Blog

How to Build Effective Buyer Personas

Posted by William Avila on May 28, 2019 8:31:27 PM
Buyer Personas


So. You want to sell your product or service and increase sales? You need to figure out who your ideal customer is and how to reach them! It’s all about catching flies with honey. Horses with apples. Pretzels with mustard. You get the idea. To sell to your customers, you need to know them.

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Inbound Marketing Buyer Personas Buyers Journey

Podcast Episode 20: Putting Content Into the Buyer's Journey

Posted by Jeffrey Lambert on May 14, 2019 3:01:00 PM

You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!

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Inbound Marketing Buyers Journey Podcast

Are You Following Your Customers on their Buyer's Journey? You Should!

Posted by Nichole Mena on May 3, 2019 7:11:00 PM
Breaking Down the Buyers Journey Revised

In today's business landscape, an endless sea of companies all compete to solve customer problems. A catalog mailed is simply one of many in a mailbox. A high-ranking search result alone isn’t enough to convince today’s consumer. These are traditional marketing approaches.

No, customers in our modern world want to know who they are doing business with. Are they trustworthy? Are they knowledgeable? Are they transparent? These are the principles the inbound methodology was built on!

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Inbound Marketing Buyers Journey

Before Starting Your Next MSP Marketing Campaign - YOU MUST DO THIS

Posted by William Avila on Aug 5, 2015 11:08:00 AM


A successful MSP marketing campaign can be of great benefit to your business. If you find your sales dropping and outside leads decreasing an inbound marketing campaign can be exactly the strategy you need to bring customers to you. However, your campaign has to speak to potential customers to be effective. What follows is a brief overview of how to focus your marketing campaign.

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MSP Marketing MSP Marketing Campaign Buyer Personas Buyers Journey

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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