Rizen Inbound Marketing & Sales Blog

Podcast Episode 22: Tips for First Time Interactions With Leads

Posted by Jeffrey Lambert on May 19, 2019 5:43:00 PM

You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode!

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Inbound Marketing Lead Nurturing Podcast

How To Use Lead Scoring And Lead Nurturing To Prioritize A Contact Database

Posted by William Avila on Feb 16, 2018 5:45:22 PM

Recently, one of our legal marketing clients was having a hard time figuring out which leads to contact from a rapidly growing database of contacts. Generating a lead is an important first step to eventually converting it into a customer but understanding which leads are hot and ready to purchase based on their behavior helps business development to focus their time and energy on the leads that are most likely to turn into customers.

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Lead Scoring Lead Nurturing SAL SQL MQL

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