Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you.
Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you create or improve yours in 5 minutes or less!
A mission statement is a statement of your brand’s fundamental purpose. It answers the question, "Why do we exist?" This important cornerstone lets both your employees and the public understand you on a deeper level
Mission statements should reflect a company’s commitment to being a productive member of society.
When people see your brand as authentic and transparent, it matters - especially in today’s value-driven economy.
How does a strong mission statement impact how your organization runs?
How does a strong mission statement impact how customers perceive you?
Show everyone your brand’s soul. A strong mission statement is how you accomplish this goal. It’s worth your time to do so!
The companies that succeed in today’s economy know their core values, constantly revisit them, and make sure to weave them into everything they do - both internally and externally. Employees and customers want to be associated with companies they are proud to be connected to.
Here are some examples of brands that crafted superb mission statements - helping them achieve both meaningful growth and deep customer loyalty. Notice the simplicity of the messages. In one sentence, these companies use strong wording to share their vision.
To organize the world's information and make it universally accessible and useful.
Ignite opportunity by setting the world in motion.
Alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
To accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.”
The Internet is full of how-to’s and guides on how to craft a perfect mission statement. You’ll even see full downloads featuring templates to make the process easier.
Don’t waste your time. There’s a simpler formula.
To lead by example. To empower businessess by providing an all-in-one plaform. To empower chicken farmers by making poultry tastier. The best mission statements are simple and direct. By filling in the blanks with your own brand’s specific language, you’ll have an affirmation both employees and customers can support.
When crafting your mission statement, remember to keep the following best practice tips in mind:
In just five minutes, you can set a meaningful statement that your employees and customers can gather around. There’s so much more to accomplish once you’ve taken this step! Company vision statements, editorial style, and brand guidelines are additional goals you need to pursue.
For assistance with developing a unified brand identity and strategy, the team at Rizen can help. We are a new breed of marketers built for the digital age. Together, we make sure your brand sees results. It’s our passion.
With dozens of testimonials from satisfied clients we’re confident we can help you grow your brand. Contact us today to begin a conversation. We can’t wait to hear from you!
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