It’s the most wonderful time of the year! That also means window and door installers everywhere are trying their best to make the most out of holiday sales. But how can window and door dealers increase their profits during this season? We have just one word for you: FOMO.
In this blog post, we’ll discuss how window and door installers can use fear of missing out (FOMO) to boost their holiday sales.
FOMO, or Fear Of Missing Out, is a marketing strategy window and door dealers can use to increase their bottom line over the holiday season. FOMO drives potential customers to act quickly on purchasing windows and doors before it’s too late.
It also helps establish window and door installers as reliable partners during this busy shopping period.
The holiday season is the perfect time for window and door dealers to capitalize on consumer spending. People tend to spend more during this time, likely due to an increase in festive shopping energy or the rush of trying to get those perfect gifts ready for friends and family.
To make the most out of FOMO, window and door dealers should focus on three specific selling strategies:
Remind customers that they need to order now or they will miss out on your window and door deals. The key with this approach is to focus on how they will benefit from the window and door purchase now - and how that opportunity may be gone in the future.
Use this sample text message to create an urgency-focused call to buy.
"Don't miss out! Order window and door installations with us today and get them before the holidays. Hurry up, this offer won’t last forever!"
A great way to push an urgency message is through a countdown clock – letting people know exactly how long they have left to purchase windows and doors at discounted prices
Creating visuals highlighting all the positives window and door customers will gain can be incredibly effective in leveraging FOMO, especially during the holidays. Don't just say it - show it!
Use this sample social media copy to support a visuals-focused call to buy.
"Luis and Joanna's window and door installation came out perfectly! Don't miss your chance to get the same look in time for the holidays. Order windows and doors from us today!"
Incorporate visuals into window and door dealers’ social media posts or website pages. Highlight customer testimonials, before-and-after photos, and window/door service benefits that set window dealers apart from other businesses.
Create window and door deals that are only available for a set time. Make sure customers know there is a limited window of opportunity to take advantage of these offers, as this will help drive sales over the holidays.
You can use this sample email copy to create an offer-focused call to buy.
"Order windows and doors from us now and get 20% off installation! But hurry, the offer ends on December 31st."
Deadline language must be prominent in every piece of content. Use bright colors, bold fonts, and large lettering to ensure window and door customers know about the limited window of opportunity for discounted window and door installations.
The holiday season is an ideal time for window and door dealers to leverage FOMO to their advantage. These three selling strategies can help window dealers make the most out of this busy shopping period - so don't miss out!
Happy Holidays from all of us here at GoRizen - your partner in creating faster, smarter, stronger growth strategies for window and door dealers.
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