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How to Dominate Pool Builder Marketing with Google My Business

William Avila
Dec 12, 2023 10:52:00 AM

As a pool marketing company, you know how important it is to stand out from your competitors. With the rise of online searches and local business listings, it's crucial to have a strong online presence. One of the most effective ways to do this is by optimizing your Google My Business (GMB) listing.

Let's discuss why GMB optimization is essential for pool marketing companies and how you can use it to beat out your competitors.


Why is Google My Business Optimization Important for Pool Marketing Companies?

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1) Increased Visibility and Local Search Ranking

Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By optimizing your GMB listing, you can increase your visibility in local search results and improve your local search ranking.

When someone searches for a pool marketing company in their area, Google will show them a list of relevant businesses on a map. By optimizing your GMB listing, you can increase your chances of appearing in this list and being seen by potential customers.

2) A Better User Experience

Optimizing your GMB listing also improves the user experience for potential customers. Your listing will include important information such as your business hours, contact information, and reviews. This makes it easier for customers to find and contact you, increasing the likelihood of them choosing your business over your com

Optimizing your GMB listing also makes it easier for customers to find you on Google Maps. Google Maps pulls information from GMB listings, and if you’ve optimized your GMB page, you’ll be more likely to show up higher in search results, giving you an edge over your competitors.

According to Google, customers are 42% more likely to request driving directions to a business if its Business Profile has photos, and 35% more likely to click through to its website.

3) Cost-Effective Marketing

GMB optimization is a cost-effective way to market your pool marketing company. It's free to use and can have a significant impact on your online visibility and local search ranking.

By optimizing your GMB listing, you can reach potential customers without spending a lot of money on traditional marketing methods.


How to Optimize Your Google My Business Listing

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Now that you understand the importance of GMB optimization let's discuss how you can optimize your listing to beat out your competitors.

1) Claim and Verify Your Listing

The first step to optimizing your GMB listing is to claim and verify it. This process involves proving to Google that you are the business owner.

Once you've claimed and verified your listing, you can optimize it.

2) Complete Your Business Information Details

Make sure to fill out all the information in your GMB listing, including your business name, address, phone number, website, and business hours.

This information will appear in Google Maps SEO (local search results) and help potential customers find and contact you.

3) Choose the Right Categories

When setting up your GMB listing, you'll be asked to choose categories that best describe your business. Choosing the most relevant categories ensures your listing appears in the right search results.

For example, as a pool marketing company, you may choose categories such as "Pool Cleaning Service" or "Pool Maintenance Service."

4) Add Photos and Videos

Visuals are essential for attracting potential customers. Make sure to add high-quality photos and videos to your GMB listing. This will give potential customers a better idea of what your business offers and make your listing more appealing.

Businesses with photos on their profiles receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites than businesses without photos, according to Google.

5) Encourage Google Reviews

Reviews are a crucial factor in local search ranking. Encourage your satisfied customers to leave reviews on your GMB listing. This will improve your local search ranking and provide social proof to potential customers.

6) Use Google Posts

Google Posts allows you to share updates, promotions, and events directly on your GMB listing. This is a great way to keep your listing fresh and engage with potential customers.

Use Google Posts to promote your services, showcase your work, and share customer reviews.


How to Outsmart Competitors Using Google My Business Page Optimization

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Now that you've optimized your GMB listing, it's time to use it to beat out your competitors. Here are some tips to help you do just that.

1) Monitor Your Competitors' GMB Listings

Monitor your competitors' GMB listings to see what they're doing. Are they using Google Posts? Are they responding to reviews? Are they using high-quality photos and videos? Use this information to improve your own listing and stay ahead of your competitors.

Keep innovating and improving - even if your data shows that you are already way ahead of other local businesses, don’t stop there.

2) Use Google My Business Insights

Google My Business Insights provides valuable data about how customers find and interact with your listing.

Use this information to identify areas for improvement and make data-driven decisions to beat out your competitors.

3) Respond to Reviews (Positive and Negative)

Responding to reviews shows potential customers that you value their feedback and are committed to providing excellent service. It also allows you to address any negative reviews and turn them into positive experiences.

By responding to reviews, you can show potential customers that you care about their satisfaction and stand out from your competitors, who may not be as engaged with their customers.


Need to Delegate? How Much Does Google My Business Optimization Cost?

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The cost of Google my Business optimization pricing varies depending on the level of service you require. Some businesses choose to optimize their listing themselves, while others may hire a professional GMB optimization service.

1) DIY GMB Optimization

If you have the time and resources, you can optimize your GMB listing yourself. This will require some research and effort, but it can be a cost-effective option for small businesses.

We're helping pool companies get started by offering a free print-and-use Google My Business optimization checklist for optimizing your GMB profile. Download it here, and you can have a competition-busting profile in as little as 60 minutes.

2) Professional Google My Business Optimization Service

If you don't have the time or resources to optimize your GMB listing yourself, you may consider hiring a professional GMB optimization service. These services specialize in optimizing GMB listings and can help you achieve the best results.

The cost of a professional GMB optimization service varies depending on the level of service you require. Some services offer a one-time optimization, while others offer ongoing management and optimization.


Don't Wait - Optimize Your Google My Business Profile Now!

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Google My Business optimization is essential for pool marketing companies looking to beat out their competitors. By optimizing your GMB listing, you can increase your visibility, improve your local search ranking, and provide a better user experience for potential customers.

Use the tips and strategies outlined in this article to optimize your GMB listing and stay ahead of your competitors.

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