You need to be where the customer is, instead of forcing your way into their life. A major way customers search for products and services in today’s economy is through web searches. That’s why planning content around keywords is so important! Luckily for marketers, search engines continue to improve and focus on getting the most relevant content in front of users.
You will fail as a writer if you don’t capture your reader’s attention.
That’s just one key to successful writing. There are several mistakes writers make that kill their reader’s interest. This is critical because if you lose your reader, you’ve wasted your time and resources on creating content.
Are you creating content to market your product, but haven’t seen an increase in traffic? It’s not as simple as writing blog posts or graphics and throwing them into the internet void. You have to have a plan. A roadmap. A long-term strategy for all your content. It’s like the old saying goes - if you fail to plan, you plan to fail!
Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.
Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.
On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive .
Today on Inbound Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story.
“If you fail to plan, you are planning to fail!” No one could have said it better than good ol’ Ben Franklin and nothing holds more true than when creating your SaaS marketing plan. So now that you’re armed with your marketing and sales goals, it’s time to create a content-focused strategy for marketing your product to the masses. Of course, this will take time and proper planning and will even change throughout the course of the year, but including a few crucial components into your strategy from the get-go will go a long way to ensure you stay the proper course.