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Rizen Inbound Marketing & Sales Blog

How to Create a Content Compass to Plan Your Marketing Strategy

Posted by Jeffrey Lambert on May 31, 2019 11:20:06 AM

Are you creating content to market your product, but haven’t seen an increase in traffic? It’s not as simple as writing blog posts or graphics and throwing them into the internet void. You have to have a plan. A roadmap. A long-term strategy for all your content. It’s like the old saying goes - if you fail to plan, you plan to fail!

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Inbound Marketing Content Marketing

Podcast Episode 19: The Content Audit

Posted by Jeffrey Lambert on May 13, 2019 5:27:00 PM

Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.

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Inbound Marketing Content Marketing podcast

Podcast Episode 17: The Content Compass

Posted by Jeffrey Lambert on May 9, 2019 4:13:00 PM

Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.

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Inbound Marketing Content Marketing podcast

Podcast Episode 16: Planning Your Content Strategy

Posted by Jeffrey Lambert on May 8, 2019 5:12:00 PM

On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive .

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Inbound Marketing Content Marketing Long-Term Planning

Podcast Episode 15: Generating Content Ideas

Posted by Jeffrey Lambert on May 7, 2019 4:17:00 PM

Today on Inbound Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story.

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Content Marketing podcast

Ultimate Guide to Law Firm Growth in 2018: Creating A Law Firm Marketing Plan

Posted by Rogelio Rodriguez on Mar 16, 2018 8:15:37 AM

Benjamin Franklin said " If you fail to plan and you are planning to fail. " This is the first thing that comes to mind when I think about marketing for a law firm. We have come across dozens of law firms who rely only on disjointed idea of a plan to grow. The following outlines how we create a plan that enables our law firm clients to reach their revenue goals.

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Inbound Marketing Buyer Personas Buyers Journey Growth Content Marketing SEO

5 Tips for Creating a SaaS Marketing Plan That Works

Posted by Nichole Mena on Mar 30, 2016 4:42:14 PM

“If you fail to plan, you are planning to fail!” No one could have said it better than good ol’ Ben Franklin and nothing holds more true than when creating your SaaS marketing plan. So now that you’re armed with your marketing and sales goals, it’s time to create a content-focused strategy for marketing your product to the masses. Of course, this will take time and proper planning and will even change throughout the course of the year, but including a few crucial components into your strategy from the get-go will go a long way to ensure you stay the proper course.

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Inbound Marketing Content Marketing SaaS Marketing Plan

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