It's hardly news that people are doing more and more shopping online. The growth of Amazon is only one part of this story. Amazon has some serious competition with fellow giants Walmart and Alibaba. Meanwhile, many smaller innovative retailers such as Zappos, Warby Parker, and Harry's Razors (which was recently bought by Schick) are claiming their space in niche markets.
Marketing is supposed to make you money. If that goal isn’t happening, it’s time to change strategies. If your budget is out of control--or you simply need to tighten the belt for a bit, here are three simple tips to help you minimize marketing expenses without sacrificing leads.