The inbound philosophy is all about attracting customers to your service or product. You have the best solution to their issue, so let them know! The best way to do this is by creating helpful content. But it’s not enough to just write a blog post, create a checklist, or produce a short video and toss it into the void that is the world wide web. You need to use the power of search engines.
I was recently talking to a prospect, now a client, about his frustration with the countless marketing companies promising to help increase their online presence. He spoke with an SEO company that ranked very well for "SEO" industry keywords but who didn't offer social media, email marketing, or Pay Per Click. Although, he understood the value of SEO companies, he also knew that he could generate fast business with Pay Per Click. He spoke to a Social Media expert with over 10,000 followers that only focused on Facebook and Twitter. The large Pay Per Click company he spoke to didn’t offer Facebook PPC. Here inlays the problem. Most businesse