Rizen Inbound Marketing & Sales Blog

COVID-19 has DRASTICALLY altered how businesses interact with consumers. Some have been pushed into the 21st century, offering digital accessibility never before seen. Just look at the auto industry's expanded online purchasing process.

We surveyed 165 college students to collect information on the social media habits of Generation Z (people born between 1995-2015). 

The goal of our research was to help other marketers understand how to best use this medium to help businesses grow.