We know today’s customer is different. So are you still using the same old marketing, advertising, and selling techniques? Sometimes, that’s okay - as long as it fits how humans buy.
Some of these truths are timeless, and we’ll cover what you need to keep in mind whenever you plot a new growth course for your new home services business.
Even though we live in a digital world, we’re human, and some things stay the same, like how people interact and trust each other.
So as you plan and update your growth strategies with us, we want you to use these truths as the foundations of any new plans you set because these things mattered in Ancient Egypt as much as they do now!
You HAVE To make it easy for the customer to find and learn more about you!
Think of the last time you Googled something. Did you go past page one looking for results? Page 2?
It’s important to focus the customer on the problem that your product or service will solve for them. This is the WHY behind your product or service.
Don’t underestimate the marketing value of human interaction. Face-to-face communication helps the customer develop trust in your company, but it also greatly decreases the possibility of miscommunication.
Customer reviews are so important these days! This is so true that companies will write fake positive reviews to attract more customers. But the truth is that customers who have had a good experience with your company will positively represent it if asked.
So how do your company’s current practices measure up to these 5 timeless truths of successful marketing that we’ve talked about today?
You can maintain a positive reputation and attract potential customers on a more human basis if you: