You’re scrolling through your news feed and you see a headline that interests you. Before you realize it, you’ve finished reading the whole article and now have more questions and interest about the topic. Sounds like a successful marketer just engaged you!
Do you know you can engage your customers like this too?! Let us show you how!
How does your home services company find new customers? Word-of-mouth? Mailer ads?
Digital marketing is the better way to reach today’s customers. Why? This strategy has proven methods that generate sales leads, get more customers on the buyer’s journey, and get your company widely known at a much lower cost than other traditional marketing methods.
For most home service companies, such as those providing roofing, impact windows, garage doors, electrical, or plumbing services, the traditional approach to attracting new customers isn’t working anymore.
In case you haven't noticed, things have changed. The world is different. COVID concerns, emerging technology, a rapidly evolving idea of the traditional workplace have changed the way we conduct business every day.
Yet, many home services businesses still rely on the same marketing strategies they used a decade ago.
We know today’s customer is different. So are you still using the same old marketing, advertising, and selling techniques? Sometimes, that’s okay - as long as it fits how humans buy.
Some of these truths are timeless, and we’ll cover what you need to keep in mind whenever you plot a new growth course for your new home services business.
To grow your home service business, you’ve got to constantly acquire new customers. That means taking proactive steps to advertise and market your business to generate home services leads.
There are more than 110,000 roofers currently doing business in the US. Type in “roofing company” and any city name and watch your favorite search engine deliver THOUSANDS of competitor results. How do you stand out from the crowd?
Did you know that 97 out of 100 people start online when learning more about a local company? (SEO Tribunal)
This means if you’re running your business without a modern website, you’re falling by the wayside.