As a Platinum Partner, Rizen Corp. has extensive experience helping companies increase their leads and sales through Hubspot's comprehensive software.
Alco Windows & Doors is a family-owned business that has been serving the Chicago area for over 50 years. They offer a wide variety of window and door products and installation services.
How Rizen Corp. used Hubspot Hubspot Marketing Hub to Improve Alco's lead generation pipeline.
The Client: Alco Windows & Doors
A Premier Impact Window and Door Installer
Since 2016, Alco Windows and Doors has been a premier impact window and door installer in South Florida.
As time passed, the company realized leads were limited to one source - prior customer referrals. Alco's team knew they needed to do something to increase leads and grow their business, so they turned to Rizen to build a higher-quality, more predictable lead generation pipeline using Hubspot's Marketing Hub.
The Need for a Strong Digital Platform to Unify Lead Generation Efforts
Alco's primary goal was to increase the number of leads coming into their sales pipeline. The company's main source came from referrals, which they knew were unreliable and would not be sufficient to sustain long-term growth.
To meet their goal, Alco needed a platform that could:
- Generate a high volume of leads from multiple sources
- Nurture those leads until they were sales-ready
- Integrate with a CRM system for easy lead management
Three barriers stood in the way of achieving this goal:
1) The Lack of an Integrated CRM
*Alco's website hosted in WordPress
Alco used a patchwork of disconnected marketing tools, making it difficult to attract and track leads from multiple sources. The company's website was hosted on WordPress and lacked the specific tools to convert website visitors into leads.
Marketing campaigns used Hubspot's Marketing Hub tools sparingly, with different tools not supporting one another toward the company's conversion goals.
2) Visibility Efforts Primarily Focused on Outbound Marketing Strategies
Alco's team wanted to promote its customer-friendly financing options to homeowners across South Florida.
The company's outreach efforts were mainly focused on outbound strategies like print advertising and direct mail.
While these traditional marketing tactics could generate leads, they were costly and time-consuming, with no guarantee their target audience would be attracted by these outreach efforts.
A Digital Marketing Campaign to Attract, Engage, and Delight Audiences
Rizen helped Alco Windows and Doors build a complete campaign solution using Hubspot's Marketing Hub. This strategy developed a complete strategy for reaching every stage of the buyer's journey, which included:
- Blog posts with specific CTA's to attract and educate audiences
- Landing pages advertising unique financing options for homeowners. These pages included forms for email capture to continue the nurturing process with related consideration-level content.
- Social media posts and paid ads to drive website traffic and capture leads
- Email drip campaigns with customized content for each stage of the buyer's journey
- Workflows for Alco's sales professionals that automated repetitive tasks, like lead assignment and email follow-ups.
*Alco's Financing Campaign Materials in Hubspot Marketing Hub
With Rizen's help and Hubspot's Marketing Hub tools, Alco unified its marketing efforts on one platform and built a consistent flow of leads into its sales pipeline.
Alco Boosts Leads by a Significant Sum
Since working with Rizen, Alco has seen a significant increase in leads. In Q2 of 2022 alone, the company increased landing page submissions by 64% and generated 66% more leads than the previous quarter. These results are due to Rizen's multi-faceted lead generation campaign using one powerful tool - Hubspot's Marketing Hub.
*Alco's Campaign Results for Q2 2022
Alco can now attract a high volume of leads from multiple sources, then nurture them until they're sales-ready. Plus, their sales team has more time to focus on selling because repetitive tasks are automated. As a result, Alco is well on its way to achieving its goal of sustained growth.
Alco's President and Founder, Luis Alvarez, summarized the impact of Rizen's use of Hubspot's Marketing Hub succinctly:
"Rizen has helped us take our marketing to the next level. With their help, we can generate a consistent flow of leads that we can then nurture into sales-ready prospects. As a result, we're growing our business sustainably."
- Luis Alvarez | President | Alco Windows & Doors
If your business is ready to take its marketing to the next level, contact Rizen today. We'll help you attract, engage, and delight your audience with a comprehensive digital marketing campaign that's tailored to your unique business goals.
No Comments Yet
Let us know what you think