One effective way to showcase your window and door company's success is by leveraging video testimonials from satisfied customers. Video testimonials are powerful marketing tools because they provide an authentic, personal account of your products and services, resonating with potential clients.

Harley Exteriors is a great example of a company utilizing video testimonials effectively.

Based in Seattle, WA, this company showcases customer stories on their website, highlighting the positive experiences of real people who have used their services.

See an example of their approach to customer testimonials below. Check our their entire YouTube channel for even more inspiration.

This strategy builds trust with potential clients and demonstrates the company's commitment to customer satisfaction.

To create your own video testimonials, consider these tips:

1. Choose the right customers: Select clients who have had positive experiences with your company and are comfortable speaking on camera. Schedule a pre-meeting to discuss what they might discuss - this step allows you to really examine if someone is a good choice.
2. Highlight the key benefits: Ensure the testimonials focus on the aspects of your products and services that set you apart from the competition, such as quality, durability, energy efficiency, or customer service.
3. Show the key takeaways: Investing in quality video equipment and editing is one great step to take, but don’t stop there. 
4. Share your videos: Promote your video testimonials on your website and YouTube channel to start - but don’t stop the promotion there. 

Make sure you use on-screen text to highlight the important parts of the testimonial. Don’t just rely on audio to convey why a certain customer chose you. 

Again, Harley Exteriors does an amazing job inserting text into their video testimonials so people see AND hear the customer’s experience. 

You need to invest in video testimonials and re-purpose them in fun and creative ways to get the word out.

By incorporating video testimonials into your marketing strategy, you can give potential customers a compelling reason to choose your window and door company over the competition.

We have a free guide you can download today to help you improve your efforts. It’s entitled “10 Secrets to Better Video Testimonials.”

Start moving faster to assemble, shoot, edit, and promote customer experiences, so you can get even more leads - faster!

Industry Quick Hits

1) Tecnoglass Announces Alliance with Storm Shield Windows

Tecnoglass, a leading manufacturer of architectural glass, windows, and associated aluminum products, recently announced a new strategic alliance with Storm Shield Windows, a Florida-based company specializing in impact-resistant windows and doors.

Together, the two companies have developed a new product called StormArmour, that is expected to eliminate 99% of water intrusion from sliding doors during severe weather conditions such as hurricanes, torrential rains, and winds.

The StormArmour product, which fits as an attachment onto an existing sliding door, has been in development for several years and can be installed within minutes without needing tools. 

The product has been thoroughly tested at different levels of hurricane simulations and is proven to reduce the risk of water intrusion in any house or building by approximately 99%.

Check out this awesome product and consider adding it to your inventory by clicking the link in the description.

2) Pella vs. Andersen: Which One Is Right for Your Home Improvement Project?

MarketWatch has published an in-depth comparison between Pella and Andersen windows, two of the biggest brands in the window and door industry. 

The guide compares the two companies' product lines, materials, energy efficiency, warranties, and more to help homeowners make informed decisions for their home improvement projects. 

3) MI Windows and Doors Recalls Vinyl Single Hung Impact Windows Due to Fall and Serious Injury Hazards

MI Windows and Doors has issued a recall on certain vinyl single-hung impact windows due to fall and serious injury hazards. The Consumer Product Safety Commission (CPSC) advises that the windows' sash can break and cause the window to fall, posing a consumer risk. 

The CPSC advises that homeowners close and lock the recalled windows immediately and contact MI Windows and Doors for a free repair. 

MI has already stated they will arrange for a free in-home repair to replace the window opening control devices. 

MI Windows and Doors is contacting all known purchasers directly - but if you carry this product line, ensure you get ahead of any customer concerns by sending out a notice to your customers.

Focus Story: The Importance of Focusing on Your Installation Service Process

In today's competitive market, window and door companies need to differentiate themselves from the competition. One key area to focus on is your installation service process. 

You can set your business apart by providing an exceptional installation experience and gain a strong reputation for quality workmanship and customer service.

Customers are more likely to recommend a company that provides a seamless installation process with minimal disruptions. 

• Do you cover the furniture in the area before beginning any renovations? 
• Do you instruct your installation teams to introduce themselves by name to the owners? 
• Do you have a “no strong language” policy for work crews while on-site? 

You must highlight these details in your marketing and communication because customers care about these 'extra touches.'

By focusing on your installation service process, you can market your window and door company as a leader in the industry, attracting more customers and growing your business.

Don't Stop - Keep Growing With GoRizen

That's all for this edition of This Week in Window & Door News. Please take a moment to sign up for our window and door pros newsletter. We send you weekly educational resources and tools to help you grow faster, smarter, and stronger.

Also, make sure to follow us on social media by checking out the links in the notes. Don’t stop - keep growing, everyone. We’ll see you next week.