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Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
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Recent Posts

The Inbound Methodology: A Customer Relationship Blueprint

Posted by Jeffrey Lambert on Jun 1, 2020 7:36:41 PM

The days of cold calls and emails are (mostly) over. If you want to bring your marketing strategy into the 21st century, you need to change how you think about selling to your customers. 

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Inbound Marketing

Podcast Episode 55: How to Actually Attract, Engage, and Delight Customers

Posted by Jeffrey Lambert on May 22, 2020 3:21:09 PM

As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.  

Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.

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Podcast

Encourage Customer Feedback by Sending a Link to Google Reviews

Posted by Jeffrey Lambert on May 22, 2020 2:58:31 PM

So you've built a business you're proud of. Day by day, your customer base is growing. People are excited about your brand! You need to capture those experiences for others to see. YOU MUST encourage customers to leave reviews!

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Reputation Management

5 HubSpot Certification Courses for Updating Your Marketing Skills

Posted by Jeffrey Lambert on May 18, 2020 1:16:18 PM

Are you a certified marketer?

 

If not, you’ll still be able to get by. But… if you want to compete at a high level, you’ll need to update your skillsets continuously. 

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Hubspot CRM

Phoenix Profiles: The Final Fantasy VII Remake

Posted by Jeffrey Lambert on May 13, 2020 8:00:00 AM

Rizen recently introduced a new installment, "Phoenix Profiles," and will be regularly profiling several companies who experienced a resurgence by making smart marketing decisions. Like a phoenix, Rizen's logo, these companies have "risen from the ashes." 

Let's look at Square Enix and their smart marketing decision to (finally) build a remake of a beloved video game classic.

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Marketing News

When is the Best Time to Publish a Blog Post? Here's the Data

Posted by Jeffrey Lambert on May 11, 2020 6:47:04 PM
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Blogging

Understanding the Importance of Lead Nurturing

Posted by Jeffrey Lambert on May 7, 2020 7:16:51 PM

If you've taken any formal course in sales or marketing, you're familiar with the sales funnel. You know, the upside down rounded pyramid used to define every stage of a customer's journey, from discovery to purchase.

The top end is wide to represent the amount of individuals that will discover your product, while the bottom end is narrow, representing the fraction of those same people that will convert into customers.

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Inbound Marketing

Study: The Social Media Habits of Generation Z

Posted by Jeffrey Lambert on May 4, 2020 11:21:52 AM

We surveyed 165 college students to collect information on the social media habits of Generation Z (people born between 1995-2015). 

The goal of our research was to help other marketers understand how to best use this medium to help businesses grow.

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Surveys & Studies

Podcast Episode 54: 3 Podcast Marketing Tips for New Shows

Posted by Jeffrey Lambert on Apr 30, 2020 8:35:51 AM

You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.

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Podcast

Podcast Episode 53: Marketing Burrito: COVID-19 Messaging Successes

Posted by Jeffrey Lambert on Apr 28, 2020 1:29:11 PM

Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole. 

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Podcast

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