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Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
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Recent Posts

Podcast Episode 36: Inbound Interviews With JG Diaz

Posted by Jeffrey Lambert on Oct 9, 2019 9:56:32 AM

Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami.

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Top Video Marketing Software Options for Your Business

Posted by Jeffrey Lambert on Oct 8, 2019 2:31:20 PM

Video marketing isn't a large company's game only. Any product or service with an idea, some basic equipment, and some creativity can produce content audiences will love.

The benefits of producing video content are clear. It’s why the marketing industry as a whole has already embraced the medium. It’s why the marketing industry as a whole has already embraced the medium. In fact, 87% of marketers are currently using video as a marketing tool (Wyzowl).

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Video Marketing

5 Benefits of Investing in Video Marketing

Posted by Jeffrey Lambert on Sep 30, 2019 10:40:24 AM

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. A large studio and thousands of dollars of equipment isn’t needed to produce compelling, engaging content. In fact, just an iPhone and some basic equipment can get you started.

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Engaging Video Marketing Video Marketing video content

Podcast Episode 35: Make Your Email Newsletters Inbox Priorities

Posted by Jeffrey Lambert on Sep 27, 2019 5:44:41 PM

Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.

We have some ideas to make that email clickable for your audience.

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Podcast Episode 34: Website Stats You Should Actually Pay Attention To

Posted by Jeffrey Lambert on Sep 27, 2019 4:41:35 PM

This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.

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The Quick-Start Video Marketing Equipment Guide

Posted by Jeffrey Lambert on Sep 27, 2019 9:07:18 AM

So you’ve made the decision to begin including video in your marketing efforts. It’s a smart decision - based on what today’s consumers both want and use to connect with brands. 

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Video Marketing

Podcast Episode 33: How to Reach Gen Z, Seafood + Marijuana, & Top Digital Marketing Trends in 2019

Posted by Jeffrey Lambert on Sep 7, 2019 11:01:31 PM

We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

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Inbound Marketing podcast

Podcast Episode 32: Inbound Success Stories - HLC Media Group

Posted by Jeffrey Lambert on Aug 23, 2019 9:35:48 PM

The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. 

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Jumpstart Your Social Video Marketing With These 3 Steps

Posted by Jeffrey Lambert on Aug 23, 2019 10:27:30 AM

Any successful content strategy needs to include video. Diversity is important in reaching audiences with different consumption preferences. If you’re only publishing written content, you’re restricting your reach! Video is a HUGE attention grabber, especially when paired with social media. We’ve seen incredible growth in social video marketing in the past few years, and you can take advantage of this combination as well.

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Video Marketing

Podcast Episode 31: Health Tips for Marketers to Equip!

Posted by Jeffrey Lambert on Aug 22, 2019 11:55:00 AM

Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment.  We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be!

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The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
  • Find Ways To Work Together
  • Become More Profitable

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