Blog hero_1800

Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
Find me on:

Recent Posts

One Expert's Experience With the Benefits of ABM

Posted by Jeffrey Lambert on Jul 28, 2020 1:13:19 PM

Today, companies employ several approaches to attracting audiences and converting them into loyal customers. While inbound marketing is an effective means for attracting the 21st century consumer, account-based marketing employs a strategic, highly-effective approach as well. 

Read More

Account-Based Marketing

How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)

Posted by Jeffrey Lambert on Jul 20, 2020 2:38:32 PM

Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!

Read More


Attract More Customers to Your Website With Topic Clusters-Here's How

Posted by Jeffrey Lambert on Jul 16, 2020 12:36:51 PM

You need to be where the customer is, instead of forcing your way into their life. A major way customers search for products and services in today’s economy is through web searches. That’s why planning content around keywords is so important! Luckily for marketers, search engines continue to improve and focus on getting the most relevant content in front of users.

Read More

Content Marketing

Write Your Brand’s Best Mission Statement in 5 Minutes (or less)

Posted by Jeffrey Lambert on Jul 1, 2020 5:14:13 PM


Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you.

Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you create or improve yours in 5 minutes or less! 

Read More

Brand Strategy

How to Present Marketing Data Your Boss Will Understand

Posted by Jeffrey Lambert on Jun 30, 2020 10:30:50 PM

One of the most challenging aspects of a marketing manager’s job is trying to get your boss to understand your marketing efforts.

You know you’re working away night and day to advance your company’s marketing. But… your boss may not understand what you’re actually doing.

Read More

Marketing Managers

5 Proven Strategies to Promote Your Marketing Videos

Posted by Jeffrey Lambert on Jun 30, 2020 10:41:47 AM

Planning, shooting, and editing a killer marketing video is no easy task. You need a dynamite promotion strategy to spread your video all across the internet.

 If you need a little help coming up with an idea, you’re in the right place. Here are 5 simple video promotion strategies guaranteed to net you results.

Read More

Video Marketing

7 Writing Mistakes that KILL Your Reader’s Interest… & How to Fix Them

Posted by Jeffrey Lambert on Jun 17, 2020 8:00:00 AM

You will fail as a writer if you don’t capture your reader’s attention.

That’s just one key to successful writing. There are several mistakes writers make that kill their reader’s interest. This is critical because if you lose your reader, you’ve wasted your time and resources on creating content.

Read More

Content Marketing

The Inbound Methodology: A Customer Relationship Blueprint

Posted by Jeffrey Lambert on Jun 1, 2020 7:36:41 PM

The days of cold calls and emails are (mostly) over. If you want to bring your marketing strategy into the 21st century, you need to change how you think about selling to your customers. 

Read More

Inbound Marketing

Podcast Episode 55: How to Actually Attract, Engage, and Delight Customers

Posted by Jeffrey Lambert on May 22, 2020 3:21:09 PM

As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.  

Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.

Read More


Encourage Customer Feedback by Sending a Link to Google Reviews

Posted by Jeffrey Lambert on May 22, 2020 2:58:31 PM

So you've built a business you're proud of. Day by day, your customer base is growing. People are excited about your brand! You need to capture those experiences for others to see. YOU MUST encourage customers to leave reviews!

Read More

Reputation Management

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


Follow Us