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Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
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Recent Posts

Podcast Episode 46: Redesign Your Website Using Growth-Driven Design

Posted by Jeffrey Lambert on Feb 18, 2020 10:34:57 AM

So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option.

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Podcast

Use These 5 Blog Post Updates to Start Going Viral

Posted by Jeffrey Lambert on Feb 17, 2020 11:46:05 AM

Blogging is dead. 

At least in the traditional sense.

It's not WHAT you're doing. It's HOW you're doing it.

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Blogging

Podcast Episode 45: Should You Invest in an SEO Company?

Posted by Jeffrey Lambert on Feb 16, 2020 8:00:00 AM

SEO companies are everywhere. They promise huge gains in website traffic, social media followers, and increased revenue. Are they worth your money? We’ll give you some insights on today’s episode.

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Podcast

Podcast Episode 43: A Video Equipment Guide for Marketers

Posted by Jeffrey Lambert on Feb 15, 2020 8:00:00 AM

Including video in your marketing plan can seem like a daunting task. But creating marketing videos doesn’t require thousands of dollars in equipment. In fact, a creative mind, an iPhone, and some basic equipment are all you need to get started. 

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Podcast

Podcast Episode 42: Why Your Business Should Use a CRM

Posted by Jeffrey Lambert on Feb 14, 2020 8:00:00 AM

As you invest in publishing content, engaging with sales leads, and tracking marketing efforts, it’s important to keep track of how well every effort is performing.

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Podcast

Podcast Episode 41: A Marketer's Review of 2019

Posted by Jeffrey Lambert on Feb 13, 2020 8:00:00 AM

We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020.

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Podcast

Podcast Episode 40: Instagram Carousels Are SO Hot Right Now

Posted by Jeffrey Lambert on Feb 12, 2020 2:31:44 PM

Instagram is where Americans are spending a good chunk of their time nowadays. And why not? Photos, videos, stories, and even live broadcasts provide endless ways to interact with audiences. One publishing trend you should begin using is the “carousel” strategy. We’ll explain how you can hop on in today’s episode!

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Podcast

Podcast Episode 39: Educating the Next Generation of Marketers w/ JG Diaz

Posted by Jeffrey Lambert on Feb 6, 2020 8:00:00 AM

We're broadcasting live from Mercadexpo 2019 at Iberoamericana University in Santo Domingo. Between presenting and partying we sat down with JG Diaz, a director at the Miami Ad School in Punta Cana. We discuss how education is changing to prepare the next generation of marketers.

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Podcast

Podcast Episode 44: Use These 4 Inbound Sales Tips to Connect With Prospects

Posted by Jeffrey Lambert on Feb 5, 2020 1:50:01 PM

 

Today's sales teams must adapt to remain relevant in the minds of their buyers. Here are four inbound sales tips to help you connect with your prospects.

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Podcast

Which Commercials Won Super Bowl LIV? A Marketer's Analysis

Posted by Jeffrey Lambert on Feb 3, 2020 2:22:34 PM

Super Bowl LIV has come and gone. The Chiefs emerged victorious after an amazing 4th quarter comeback, while the 49ers were left wondering "what if" on several critical decisions. The matchup, no matter who you cheered for, was exciting from start to finish.

More than 100 million Americans tune in annually to watch the event, making it a perfect (yet expensive) opportunity for brands to catch consumers' attention. Super Bowl commercials have received as much attention as the games themselves in recent years.

So, from a marketer's standpoint, which ones hit the mark for engaging target audiences? We break down our favorites based on the inbound philosophy.

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