Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami.
Video marketing isn't a large company's game only. Any product or service with an idea, some basic equipment, and some creativity can produce content audiences will love.
The benefits of producing video content are clear. It’s why the marketing industry as a whole has already embraced the medium. It’s why the marketing industry as a whole has already embraced the medium. In fact, 87% of marketers are currently using video as a marketing tool (Wyzowl).
Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. A large studio and thousands of dollars of equipment isn’t needed to produce compelling, engaging content. In fact, just an iPhone and some basic equipment can get you started.
Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.
We have some ideas to make that email clickable for your audience.
This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.
So you’ve made the decision to begin including video in your marketing efforts. It’s a smart decision - based on what today’s consumers both want and use to connect with brands.
We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!
The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch.
Any successful content strategy needs to include video. Diversity is important in reaching audiences with different consumption preferences. If you’re only publishing written content, you’re restricting your reach! Video is a HUGE attention grabber, especially when paired with social media. We’ve seen incredible growth in social video marketing in the past few years, and you can take advantage of this combination as well.
Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment. We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be!