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Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
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Recent Posts

Podcast Episode 38: Make Your Website ADA Compliant

Posted by Jeffrey Lambert on Nov 12, 2019 3:16:48 PM

In 1972 the U.S. Gov passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities. 

We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy!


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Social Media Best Practices for Lawyers

Posted by Jeffrey Lambert on Nov 8, 2019 3:22:12 PM

You've worked hard to establish a practice built on principle and integrity. Your satisfied client list continues to grow. You've built and optimized an engaging website. You've created valuable content for your target audience.

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Social Media Law Firm Marketing

Podcast Episode 37: 5 Benefits of Investing in Video Marketing

Posted by Jeffrey Lambert on Oct 29, 2019 10:00:28 AM

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video.


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Law Firm Video Marketing: A Simple Five-Step Plan

Posted by Jeffrey Lambert on Oct 24, 2019 8:23:25 PM

People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.

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Law Firm Marketing Video Marketing

The 5 Best Types of Marketing Videos to Grow Customer Relationships

Posted by Jeffrey Lambert on Oct 11, 2019 1:00:00 PM

Have you ever watched a sporting commercial where a well-known athlete is representing a brand's product but in a non-sports setting? There's a certain level of emotional connection trying to be established between the athlete and the viewer.

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Video Marketing

Podcast Episode 36: Inbound Interviews With JG Diaz

Posted by Jeffrey Lambert on Oct 9, 2019 9:56:32 AM

Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami.

He’s here to talk about his experience in the marketing industry and his current work at the Miami Ad School.

 

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Top Video Marketing Software Options for Your Business

Posted by Jeffrey Lambert on Oct 8, 2019 2:31:20 PM

Video marketing isn't just a large company's game. Any product or service with an idea, some basic equipment, and some creativity can produce content audiences will love.

The benefits of producing video content are clear. It’s why the marketing industry as a whole has already embraced the medium. In fact, 87% of marketers are currently using video as a marketing tool (Wyzowl).

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Video Marketing

5 Benefits of Investing in Video Marketing

Posted by Jeffrey Lambert on Sep 30, 2019 10:40:24 AM

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. A large studio and thousands of dollars of equipment isn’t needed to produce compelling, engaging content. In fact, just an iPhone and some basic equipment can get you started.


Listen to the content of this article

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Engaging Video Marketing Video Marketing video content

Podcast Episode 35: Make Your Email Newsletters Inbox Priorities

Posted by Jeffrey Lambert on Sep 27, 2019 5:44:41 PM

Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.

We have some ideas to make that email clickable for your audience.

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Podcast Episode 34: Website Stats You Should Actually Pay Attention To

Posted by Jeffrey Lambert on Sep 27, 2019 4:41:35 PM

This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.

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