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Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
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Recent Posts

Set Meaningful Company Goals Using the “Three Horizons” Framework

Posted by Jeffrey Lambert on Jun 10, 2019 8:03:00 AM

Every organization needs goals.  It’s absolutely essential to guiding your organization in the right direction. Yet many don’t take the time to lay out even a basic roadmap! According to a national small business survey conducted by Staples, more than 80 percent of small-business owners admitted that they don't monitor their goal-setting or enlist the proper "coaches" and advisors to help them achieve their goals.

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SMART Goals

Is Inbound Marketing the Right Fit for My Business?

Posted by Jeffrey Lambert on Jun 5, 2019 8:00:39 PM

Inbound marketing is a modern approach to engaging a modern consumer. It embodies the idea that customers want to engage with businesses they have a relationship with. Offer the opportunity to get to know your customers, and they will want to get to know you.

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Inbound Marketing

How to Create a Content Compass to Plan Your Marketing Strategy

Posted by Jeffrey Lambert on May 31, 2019 11:20:06 AM

Are you creating content to market your product, but haven’t seen an increase in traffic? It’s not as simple as writing blog posts or graphics and throwing them into the internet void. You have to have a plan. A roadmap. A long-term strategy for all your content. It’s like the old saying goes - if you fail to plan, you plan to fail!

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Inbound Marketing Content Marketing

Podcast Episode 24: Aligning Marketing & Sales (Part 2)

Posted by Jeffrey Lambert on May 23, 2019 5:24:00 PM

Today on Inbound Academy we’re jumping into pt.2 of our discussion about aligning your sales and marketing efforts.

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Inbound Marketing inbound sales podcast

Podcast Episode 23: Aligning Marketing & Sales (Part 1)

Posted by Jeffrey Lambert on May 21, 2019 3:52:00 PM

You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with Part 1!

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Inbound Marketing inbound sales podcast

Podcast Episode 22: Tips for First Time Interactions With Leads

Posted by Jeffrey Lambert on May 19, 2019 5:43:00 PM

You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode!

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Inbound Marketing Lead Nurturing podcast

Podcast Episode 21: Using Events to Attract Customers

Posted by Jeffrey Lambert on May 15, 2019 3:54:00 PM

Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode!

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Inbound Marketing podcast

Podcast Episode 20: Putting Content Into the Buyer's Journey

Posted by Jeffrey Lambert on May 14, 2019 3:01:00 PM

You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!

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Inbound Marketing Buyers Journey podcast

Podcast Episode 19: The Content Audit

Posted by Jeffrey Lambert on May 13, 2019 5:27:00 PM

Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.

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Inbound Marketing Content Marketing podcast

Podcast Episode 18: Using SMART Goals With Your Content Compass

Posted by Jeffrey Lambert on May 10, 2019 12:27:00 PM

Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it.

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Inbound Marketing podcast SMART Goals

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Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

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