As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.
Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.
So you've built a business you're proud of. Day by day, your customer base is growing. People are excited about your brand! You need to capture those experiences for others to see. YOU MUST encourage customers to leave reviews!
Are you a certified marketer?
If not, you’ll still be able to get by. But… if you want to compete at a high level, you’ll need to update your skillsets continuously.
Rizen recently introduced a new installment, "Phoenix Profiles," and will be regularly profiling several companies who experienced a resurgence by making smart marketing decisions. Like a phoenix, Rizen's logo, these companies have "risen from the ashes."
Let's look at Square Enix and their smart marketing decision to (finally) build a remake of a beloved video game classic.
If you've taken any formal course in sales or marketing, you're familiar with the sales funnel. You know, the upside down rounded pyramid used to define every stage of a customer's journey, from discovery to purchase.
The top end is wide to represent the amount of individuals that will discover your product, while the bottom end is narrow, representing the fraction of those same people that will convert into customers.
We surveyed 165 college students to collect information on the social media habits of Generation Z (people born between 1995-2015).
The goal of our research was to help other marketers understand how to best use this medium to help businesses grow.
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.
Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole.