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Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
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Recent Posts

Podcast Episode 51: How We Work Remote: Using Sound to Aid Focus

Posted by Jeffrey Lambert on Apr 13, 2020 1:22:49 PM

Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us.

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A Guide to the Top 5 Marketing Agencies in Miami

Posted by Jeffrey Lambert on Mar 31, 2020 7:00:00 AM

Read Time: 3 min

Running a business is a full-time job. With deadlines looming, small business owners and marketing managers need time and effort to run a successful enterprise. If you are working in the online space, outsourcing your project's needs may be the best course of action, leaving you time to deal with other company needs. 

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Inbound News

Traditional Marketing: A Brief History

Posted by Jeffrey Lambert on Mar 30, 2020 6:32:51 PM


Marketing has changed. Marketing will continue to change. Understanding how the industry has evolved over time is important, as it helps solidify an important truth - customers change too!

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Inbound Marketing

Podcast Episode 47: Benefits of Influencer Marketing w/ Gabriela Huerta

Posted by Jeffrey Lambert on Mar 25, 2020 8:36:39 PM

Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them.

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Episode 48: Conversational Marketing Tips for Connecting With Customers

Posted by Jeffrey Lambert on Mar 25, 2020 7:34:11 PM

Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today!

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Podcast Episode 49: Use These 5 Blog Post Updates to Start Going Viral

Posted by Jeffrey Lambert on Mar 25, 2020 7:23:36 PM

Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it.

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Podcast Episode 50: Marketing Managers! Overcome These 4 Modern Challenges

Posted by Jeffrey Lambert on Mar 25, 2020 7:11:40 PM

Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace.

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3 New Marketing Manager Responsibilities You Need to Master in 2020

Posted by Jeffrey Lambert on Mar 17, 2020 10:01:18 PM
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Marketing Managers

3 Lessons to Learn From Other Business’s Social Media Mistakes

Posted by Jeffrey Lambert on Mar 10, 2020 12:44:19 PM


Social Media Marketing-1


Social media has changed how humans interact. The world is smaller, and both people and brands have a closer connection than ever. More than 3.5 billion people check at least one social media account every day. Almost 45% of the world’s population! (Oberlo)

But if your company is going to use social media, it’s important to take the time to learn how each platform works. All are NOT created the same, and audiences differ too!

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Social Media

Podcast Episode 46: Redesign Your Website Using Growth-Driven Design

Posted by Jeffrey Lambert on Feb 18, 2020 10:34:57 AM

So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option.

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