Blog hero_1800

Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
Find me on:

Recent Posts

Modern Strategies for Managing Remote Teams

Posted by Jeffrey Lambert on Oct 20, 2020 6:12:59 PM

In the latest episode of our podcast Marketing for Martians, we'll go over some ways you can get started on unifying and building a more productive remote team with career expert and brand coach Caroline Ceniza-Levine.

Read More

Growth Marketing for Martians Podcast Work From Home (WFH)

Try This Now: LinkedIn Sales Navigator

Posted by Jeffrey Lambert on Oct 6, 2020 5:46:45 PM


Try This Now -LinkedIn Sales Nav
Read More

Inbound Sales Try This Now Video Series

Learning From the Biggest Corporate Marketing FAILS

Posted by Jeffrey Lambert on Oct 2, 2020 4:57:37 PM

In the latest episode of our podcast Marketing for Martians we disprove the old saying that “all press is good press. We’re taking a look at some of the worst marketing fails in the past few years. 

Read More


3 Blog Post Features Should Continually Tweak and Test

Posted by Jeffrey Lambert on Oct 1, 2020 10:12:50 PM

Every month, there are 70 million blogs posted. (Hosting Tribunal). That means each blog post you publish is fighting tooth and nail for attention on the internet. And for most people, it's a losing fight.

Read More


Ep #3: Hubspot vs. Salesforce: Which is Best for Marketers?

Posted by Jeffrey Lambert on Aug 24, 2020 7:38:53 PM

It’s time for the ultimate CRM showdown. That’s right, we’re talking about the 2 giants in the field - Hubspot and Salesforce. So which one is best for marketers? We'll compare both to help you make a decision.

Read More

Podcast Growth Marketing for Martians Podcast

Owners' Marketing Questions Answered (w/ Angela Murphy)

Posted by Jeffrey Lambert on Aug 11, 2020 3:00:42 PM

In the kickoff episode of our new show 'Growth Marketing for Martians' Angela Murphy from JustPositionIt! joins us to answer questions about meaningful business growth.

All these queries were submitted by marketing managers, c-level admins, and business owners.

Read More


One Expert's Experience With the Benefits of ABM

Posted by Jeffrey Lambert on Jul 28, 2020 1:13:19 PM

Today, companies employ several approaches to attracting audiences and converting them into loyal customers. While inbound marketing is an effective means for attracting the 21st century consumer, account-based marketing employs a strategic, highly-effective approach as well. 

Read More

Account-Based Marketing

How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)

Posted by Jeffrey Lambert on Jul 20, 2020 2:38:32 PM

Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!

Read More


Attract More Customers to Your Website With Topic Clusters-Here's How

Posted by Jeffrey Lambert on Jul 16, 2020 12:36:51 PM

You need to be where the customer is, instead of forcing your way into their life. A major way customers search for products and services in today’s economy is through web searches. That’s why planning content around keywords is so important! Luckily for marketers, search engines continue to improve and focus on getting the most relevant content in front of users.

Read More

Inbound Marketing Content Marketing

Write Your Brand’s Best Mission Statement in 5 Minutes (or less)

Posted by Jeffrey Lambert on Jul 1, 2020 5:14:13 PM


Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you.

Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you create or improve yours in 5 minutes or less! 

Read More

Brand Strategy

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


Posts by Topic

see all

Follow Us