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Rizen Inbound Marketing & Sales Blog

Jeffrey Lambert

Jeff Lambert has spent over a decade creating content for organizations in multiple industries. His writing credits include publications in Livestrong, Bleacher Report, and Maximum PC Magazine. He has helped create both written and visual content for Hollywood productions as well, including the release trailer for “Free the Capitve: The Mary Rowlandson Story.” He currently produces and hosts podcasts in the sports and education sectors, including the shows “Rounders: A History of Baseball in America” and the “Teacher Bulletin Podcast.” He currently resides in Miami with his wife and son and enjoys cheering on his Boston-based sports teams and reading history and politics.
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Recent Posts

Podcast Episode 17: The Content Compass

Posted by Jeffrey Lambert on May 9, 2019 4:13:00 PM

Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.

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Inbound Marketing Content Marketing podcast

Podcast Episode 16: Planning Your Content Strategy

Posted by Jeffrey Lambert on May 8, 2019 5:12:00 PM

On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive .

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Inbound Marketing Content Marketing Long-Term Planning

Podcast Episode 15: Generating Content Ideas

Posted by Jeffrey Lambert on May 7, 2019 4:17:00 PM

Today on Inbound Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story.

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Content Marketing podcast

Podcast Episode 14: Setting Goals with the 3 Horizons Framework

Posted by Jeffrey Lambert on May 6, 2019 4:14:00 PM

 

Today on Inbound Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the 3 Horizons Framework!

 


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podcast Three Horizons Framework

Podcast Episode 13: Setting Business Goals

Posted by Jeffrey Lambert on May 5, 2019 12:46:00 PM

Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business.

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Inbound Marketing podcast

Podcast Episode 12: The SCOPE Principal

Posted by Jeffrey Lambert on Apr 26, 2019 7:07:29 PM

 

Today on Inbound Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!


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Inbound Marketing podcast SCOPE principal

Podcast Episode 11: The Flywheel Model

Posted by Jeffrey Lambert on Apr 26, 2019 6:42:51 PM

 

Today on Inbound Academy we’re going to introduce you to the flywheel model. That's it. It's interesting, don't worry! Now start listening!


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Inbound Marketing podcast

Podcast Episode 10: Inbound Success Stories w/ Alco Windows & Doors

Posted by Jeffrey Lambert on Apr 24, 2019 1:19:00 PM

 

The Inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy.

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Inbound Marketing podcast

Podcast Episode 09: The Buyer's Journey

Posted by Jeffrey Lambert on Apr 22, 2019 3:07:00 PM

 

Today on Inbound Academy we’re talking about the process of how "Joe Six-Pack" or "Jan Baker’s Dozen" goes from being interested in your product to actually buying it. It’s a journey - the buyer’s journey - and you need to be their guide the entire way. We’ll talk about how best to do that...next!

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Inbound Marketing podcast

Podcast Episode 08: Developing a Company Purpose

Posted by Jeffrey Lambert on Apr 19, 2019 11:42:55 AM

 

Today on Inbound Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about.

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Inbound Marketing podcast

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
  • Find Ways To Work Together
  • Become More Profitable

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