In the latest episode of our podcast Marketing for Martians, we'll go over some ways you can get started on unifying and building a more productive remote team with career expert and brand coach Caroline Ceniza-Levine.
In the latest episode of our podcast Marketing for Martians we disprove the old saying that “all press is good press. We’re taking a look at some of the worst marketing fails in the past few years.
Every month, there are 70 million blogs posted. (Hosting Tribunal). That means each blog post you publish is fighting tooth and nail for attention on the internet. And for most people, it's a losing fight.
It’s time for the ultimate CRM showdown. That’s right, we’re talking about the 2 giants in the field - Hubspot and Salesforce. So which one is best for marketers? We'll compare both to help you make a decision.
In the kickoff episode of our new show 'Growth Marketing for Martians' Angela Murphy from JustPositionIt! joins us to answer questions about meaningful business growth.
All these queries were submitted by marketing managers, c-level admins, and business owners.
Today, companies employ several approaches to attracting audiences and converting them into loyal customers. While inbound marketing is an effective means for attracting the 21st century consumer, account-based marketing employs a strategic, highly-effective approach as well.
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!
You need to be where the customer is, instead of forcing your way into their life. A major way customers search for products and services in today’s economy is through web searches. That’s why planning content around keywords is so important! Luckily for marketers, search engines continue to improve and focus on getting the most relevant content in front of users.
Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you.
Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you create or improve yours in 5 minutes or less!