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Rizen Inbound Marketing & Sales Blog

Rogelio Rodriguez

Rod aka Rogelio "El Gracioso" Rodriguez is Rizen Inbound's Chief Executive Officer or CEO for short. He spends his days tinkering in his web marketing laboratory, experimenting with landing pages, calls to actions, and really neat software. On his off time he prefers to spend time with his family and friends and enjoys cooking and kayaking on sunny days. You may reach Rod at 305-209-9952.
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Recent Posts

6 Tools To Improve Your SaaS Startup Marketing Strategy

Posted by Rogelio Rodriguez on Apr 6, 2016 12:54:00 PM
I personally have an infatuation with technology that makes my life easier. I am what social psychologist call an early adopter. During my career as an entrepreneur I have used hundreds of tools. The following are some of my favorite tools that make marketing life a lot easier. The best part is that they are  AMAZINGLY easy to use. 
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Topics: Inbound Marketing, inbound marketing 2016, Startup Marketing Strategy, SaaS Marketing

Connect With Prospects With These 4 Inbound Sales Tips

Posted by Rogelio Rodriguez on Mar 14, 2016 9:45:16 PM

Every month, I speak to at least 3 or 4 sales professionals. I keep a strong circle of sales people around me in order to keep my own sales skills sharp.  Lately, the conversations are going like this, “Rod, I have annihilated the list my boss gave me, I’ve called the entire Miami C-suite, and out of the thousands of leads in our database, a few turned into customers. I pound the phones daily but there has to be an easier way!”

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Topics: inbound sales, inbound sales tips

7 Inbound Sales Tips to Succeed With the HubSpot CRM & Sidekick

Posted by Rogelio Rodriguez on Mar 1, 2016 9:09:41 PM

Why HubSpot CRM?

During my career as an entreprenuer there have been a few moments where software changed the way I conduct business. One of those moments is when the HubSpot CRM was announced at Inbound 14. I immediately became enamored with a software that promised to make my life (the life of a salesman) much easier. Prior to using the Hubspot CRM I was a power user of Infusionsoft, before that it was Salesforce, and before that it was Leads360.  

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Topics: CRM, inbound sales, inbound sales tips, Hubspot CRM, Sidekick

How To Generate Endless Content Marketing Ideas

Posted by Rogelio Rodriguez on Feb 15, 2016 10:52:11 PM

If your mind stops working the minute you think about writing a blog, you’re not alone. According to the Content Marketing Institute, thirty-six percent of marketers say producing engaging content is their biggest challenge.

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Topics: Inbound Marketing, inbound marketing 2016, Blog

The Talented Klaus Rivera Joins Rizen Inbound

Posted by Rogelio Rodriguez on Jan 7, 2016 2:53:34 PM

Happy New Year!

This is a big year for us at Rizen. We are proud to bring on some of the worlds best talent to our team.

This month we are proud to announce Klaus Rivera as our Inbound Marketing Strategist. 

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Topics: Culture, New Hires, Growth

5 Inbound Sales Tips to Help Marketing Managers Align With Their Sales Teams In 2016

Posted by Rogelio Rodriguez on Dec 9, 2015 12:27:05 PM

 


 

Once upon a time, marketing departments and sales departments worked in separate areas of the corporate spectrum. Sales hit the ground running and interacted with prospects on a daily basis. Often times, the relationships built with prospects did not translate into useful knowledge for the marketing department. Meanwhile, the marketing department would spend countless hours researching prospect demographics, client feedback and market reports in an effort to develop sales enabling collateral.  Communication between the two groups was minimal, resulting in a less than optimal revenue growth practice.

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Topics: Inbound Marketing, inbound sales, inbound marketing 2016, inbound sales tips

Turn Your MSP Around Using Inbound Marketing: Part 2 of the MSP Success Series

Posted by Rogelio Rodriguez on Dec 1, 2015 3:29:17 PM
Inbound Marketing: Getting Started

In today’s digital age, “traditional” methods of marketing, like direct mail and cold calls,  have become null and void. And as competition in the marketplace gets more savvy, it’s not enough to just sit around and wait for business to grow. Thankfully, more direct efforts (ahem… “inbound marketing”), allow businesses to target the customers they actually want and need – and as a result, be proactive about their own success.

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Topics: MSP Marketing, Inbound Marketing, MSP sales, MSP Business

Writing PPC Ads That Convert.

Posted by Rogelio Rodriguez on Nov 19, 2015 8:00:00 AM

If You Build It They Might NOT Come.

It is just a plain fact of doing business today that everyone needs to promote their business with a website. So you go full-steam ahead and invest time and money creating what you think is a great website. You move forwards with dreams and visions that this website will attract large numbers of traffic that will in turn convert over to more sales and profit. But wait! What if this is not the case and you are not seeing a return on your advertising dollars because writing ppc ads for your  AdWords campaign is difficult?

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Topics: PPC

What You're Doing at this Very Moment Could be Killing Your MSP Business: Part 1 Benchmarks

Posted by Rogelio Rodriguez on Oct 19, 2015 9:52:49 PM

 

I often meet with CEO's of managed service businesses. From those meetings I have learned a great deal about their business, the way they see themselves, the way they want to be seen by their customers, and the way their prospects see them. The thing that stands out the most to me is how many similarities these businesses have; there is very little differentiation between them. In fact, many use the same content as their competitors; content that is syndicated to 500 similar businesses is useless. Even their websites are templated with the same color schemes (usually blue highlights with a white background). Some expert decided that it was the best color for MSPs so everyone joined in.  Where are the outliers? The masters of the cutting edge of technology? Where are the thought leaders?

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Topics: MSP Marketing, Inbound Marketing, MSP Digital Marketing, MSP Marketing Campaign, MSP website

Managing Your MSP Sales Leads with the Right CRM Can Keep You On The Road To Success

Posted by Rogelio Rodriguez on Sep 21, 2015 2:47:35 PM

As a leader of an MSP business, keeping track of the progress of your sales leads lets you see if your business development techniques are working effectively. If they are not, you need to look at which steps in your process you can adjust to bring things back on track. Monitoring sales interactions with clients is valuable, as it helps you find patterns that encourage better lead conversion. However, taking notes manually on each client can eat up a lot of time. The solution to collecting this data is to use a CRM system to do the heavy lifting for you. A CRM system can track this information automatically, allowing your sales representatives to keep their focus on the customer. The system collects information in the background, and gives you a complete trail of the interaction from start to finish.

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Topics: Sales, MSP sales, MSP sales leads

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

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