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Rizen Inbound Marketing & Sales Blog

William Avila

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Before Starting Your Next MSP Marketing Campaign - YOU MUST DO THIS

Posted by William Avila on Aug 5, 2015 11:08:00 AM


A successful MSP marketing campaign can be of great benefit to your business. If you find your sales dropping and outside leads decreasing an inbound marketing campaign can be exactly the strategy you need to bring customers to you. However, your campaign has to speak to potential customers to be effective. What follows is a brief overview of how to focus your marketing campaign.

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Topics: MSP Marketing, MSP Marketing Campaign, Buyer Personas, Buyers Journey

How Not to Do MSP Digital Marketing

Posted by William Avila on Jul 15, 2015 2:00:00 PM


When you are new to digital marketing for MSP's, one of the biggest challenges is knowing what are the best practices and, equally important, what are potentially bad practices. To ensure that your digital marketing strategy takes off on the right foot, here a few tactics that you should definitely avoid.

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Topics: MSP Marketing, MSP Digital Marketing

36 Points Anyone with a Website MUST Address

Posted by William Avila on May 29, 2015 4:46:00 PM

Distractions happen. With so many occurring in the day-to-day, it can be difficult for business owners, marketers, sales people and other staff to focus on, not only daily operations, but specifically website and online marketing efforts. Even the best marketing team can miss important details while multi-tasking, so it’s important that proper guidelines and checklists are created and followed to ensure traffic, leads and sales increase.

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21 Things EVERY Marketer Should Consider when Building a Link or Doing Link Removal

Posted by William Avila on May 27, 2015 4:18:00 PM

Link Removal - Link Analysis Steps:

Ever since Google stared sending out warnings to webmasters, the release of the Penguin algorithm update, and the introduction of the infamous Disavow tool, many SEO’s and business owners who were doing great, suddenly had to scramble to recover. It became very clear that Google was not going to allow any link schemes and networks interfere with their search results. “Spammy” or lower quality sites that existed just to basically house low-quality content were de-indexed or lost a lot of traffic overall. Links coming from these sites suddenly were worthless, at best, and harmful to your rankings, at worst.

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Topics: Link Building

Wordpress WooCommerce Vs. Magento. Who Wins?

Posted by William Avila on Jun 1, 2014 5:48:00 PM

In today's e-commerce world, there are so many options for online stores that confusion is certain to happen. Hosted versus Self-Hosted, colors and layout, add-ons, plug-ins and themes, front-end and back-end - the list goes on and on. So, how does one choose a store and a cart system that takes care of all your needs? Basically, you take a look at the facts.

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The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

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