When you are new to digital marketing for MSP's, one of the biggest challenges is knowing what are the best practices and, equally important, what are potentially bad practices. To ensure that your digital marketing strategy takes off on the right foot, here a few tactics that you should definitely avoid.

Distractions happen. With so many occurring in the day-to-day, it can be difficult for business owners, marketers, sales people and other staff to focus on, not only daily operations, but specifically website and online marketing efforts. Even the best marketing team can miss important details while multi-tasking, so it’s important that proper guidelines and checklists are created and followed to ensure traffic, leads and sales increase.

Link Removal - Link Analysis Steps:

Ever since Google stared sending out warnings to webmasters, the release of the Penguin algorithm update, and the introduction of the infamous Disavow tool, many SEO’s and business owners who were doing great, suddenly had to scramble to recover. It became very clear that Google was not going to allow any link schemes and networks interfere with their search results. “Spammy” or lower quality sites that existed just to basically house low-quality content were de-indexed or lost a lot of traffic overall. Links coming from these sites suddenly were worthless, at best, and harmful to your rankings, at worst.

In today's e-commerce world, there are so many options for online stores that confusion is certain to happen. Hosted versus Self-Hosted, colors and layout, add-ons, plug-ins and themes, front-end and back-end - the list goes on and on. So, how does one choose a store and a cart system that takes care of all your needs? Basically, you take a look at the facts.