How are you planning to grow your business this summer? Are you puzzled as the methods you’ve been using are not giving you the business they used to?
Listen to today’s episode of Growth Marketing for Martians to freshen up those marketing methods with tools and practices that are going to be most effective in today’s post-pandemic market!
Today we’re going to talk about how this summer is the prime time to try some fresh marketing ideas.
The lockdown it’s coming to an end (hopefully) and it has created some unique opportunities for business owners.
We’re going to talk about those opportunities and give you three fresh outreach ideas to try to make sure you capitalize on the opportunity and make this summer a “hot marketer summer!” 😁
After the 1918 Influenza Pandemic ended, the economy skyrocketed with the celebrations of the Roaring Twenties. We are seeing the same post-Pandemic spending surge now:
People are looking to live a little more and maybe try some things they haven’t before, which creates a GREAT opportunity to market beyond your typical reach.
With the drastic increase in exposure to digital content, there has been an increase in personalization as digital marketing has the unique opportunity to be extremely personal, and consumers are now expecting that personalization (Harvard Business Review).
The social unrest of 2020 had a lasting impact as consumers are WAY more concerned with social values than ever before (PPL Labs).
The EY Future Consumer Index researched 14,500 people in 20 different countries throughout the Pandemic, and found that consumers are now, more than ever, making purchase decisions based on these values that they share with businesses:
Even videos that don’t seem like advertisements create sales leads and increase awareness!
We hope today’s show has inspired you to make the most of your summer by employing some of these fresh marketing methods:
This content is from a recent episode of Growth Marketing for Martians, a podcast dedicated to discussing tomorrow's business growth tips -today!
Hosted by Rogelio Rodriguez and Jeff Lambert, these marketing Martians share an intergalactic love for learning and sharing with other podcast space travelers.