How does your home services company find new customers? Word-of-mouth? Mailer ads?
Digital marketing is the better way to reach today’s customers. Why? This strategy has proven methods that generate sales leads, get more customers on the buyer’s journey, and get your company widely known at a much lower cost than other traditional marketing methods.
If you’ve had trouble getting new customers and have struggled to think of the best ways to advertise your business it's time to do something different!
We urge you to think about some cost-effective digital marketing methods to engage potential customers, generate sales leads, and develop a good company reputation.
Digital marketing encompasses all forms of content and advertising that people encounter online while scrolling through news feeds, checking their email, or even just surfing the web. Just some tasks a digital marketer will do for your company include:
Buyer personas are profiles for your company’s ideal customers that are based on data and serve as a guide to predict how those ideal customers will behave at different points in the buying journey.
Remember - views get people on the first step in the buyer’s journey! More views = more sales leads!
Search engine optimization involves using specific keywords and search habits of your ideal customer to ensure that your company is showing up in the right online searches and as top results!
Digital marketers can handle your accounts on social media sites like Instagram, Facebook, Twitter, Snapchat, LinkedIn, Pinterest, etc.
Paid advertising refers to digital ads you see as you browse the Internet - from search engine result placements to banners on web pages. This category is usually split into two sub-sections - native advertising and sponsored content.
Ad retargeting is the practice of tagging the people who have been on your site before and then placing more of your content in their path as a reminder.
Yes! That's the straightforward answer. Let's look at some reasons WHY:
Traditional marketing methods (like direct-mail, common to home service companies) only have a 1.7% conversion rate, versus a 14.6% conversion rate for digital methods (DigitalThirdCoast).
Some marketing agencies will advertise that they work with home service companies, but they really just copy/paste the marketing methods they use with any other company. So, ASK THESE QUESTIONS when interviewing potential partners:
So, have we convinced you to give digital marketing a try?
Using digital marketing, you can engage potential customers, generate more sales leads, and develop a good company reputation.
Digital marketing for your company might look like this:
If you're unsure if your home services company is ready to partner with a marketing agency, download our free questionnaire. Our inventory will help you and your team examine your current operations to see if an external partner is a right fit at this point in time.