How to Collect Feedback AFTER Presenting a Marketing Report

You could simply ask your audience if they have any questions, but more often than not, you run the risk of hearing crickets. You’re a marketer, so consider a more creative and engaging way to seek out feedback, to access it, and to improve.

Today we’ll discuss a variety of ways--some even quite fun!--to solicit feedback from peers, colleagues, audiences, and managers. You’ll leave with actionable ways to immediately implement a feedback loop into your work.

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Why bother collecting feedback from the WHOLE room instead of just a few comments from the main decision-makers?

Access more diverse perspectives from colleagues you may not otherwise hear from.
Requiring or asking for feedback from everyone ensures people will more likely engage in your presentation.
Encourages a more collaborative environment where everyone can be part of the teamwork-oriented solution.
Stats: Gender diverse teams are more likely to outperform financially by 25% while ethnically diverse teams are more likely to outperform financially by 36% - McKinsey & Company

Method #1: Make Feedback a Game

Gamification for feedback is fun and interactive, plus everyone is already on their phones (ignoring your presentation), so give them something to do!

Empower people who may not otherwise feel comfortable speaking publicly a pathway to providing meaningful feedback through an app.

Kahoot for Business

Kahoot allows users to create interactive quizzes, true or false questions, polls, word clouds, imagery, video, and music to spice it up! Incorporate your own slides for rapid feedback and brainstorming. Works great through zoom.

Crowdpurr

The Crowdpurr tool is the best to use at a large speaking engagement. Set up virtual teams with real-time leaderboards. See votes and percentages tally as they come in. Great for trivia, text polls (like/dislike, yes/no). Integrates into social media for amplified gaming.

Method #2: Make the Feedback Ongoing (not just at the conclusion)

With Polleverywhere, you can host interactive online meetings with live polling and no additional hardware.

Capture powerful feedback instantly with the software you already use (PowerPoint, Keynote, Google Slides, etc)

Feedback and questions can be anonymous allowing for, perhaps, even more candid feedback from your audience
Your audience is more likely to engage because the feedback happens in real-time and they can earn instant gratification from their participation. THe feedback may even directly impact the presentation, changing or re-focusing its direction.
The gamification elements of interactive feedback mechanisms like Polleverywhere almost create a “choose-your-own-adventure” style format.

Method #3: Conclude With Collaboration

Miro is an online visual collaboration tool used by many marketers for brainstorming sessions, building campaign creativity, and collecting/receiving feedback.

Miro encourages teams to collaborate with easy to use visual tools they can work on together real-time like Mind Mapping, Task Tracking, User Story Mapping (buyer personas)
While working toward collaboration, teams can compare and track themselves against their colleagues, seeing what other members are working on, who they’re working with, and how they’re doing.
Everyone is given full transparency thus removing the guesswork from who may or may not be pulling their weight.
It’s an automated check and balance that’s coming from teammates instead of from the top down. This is peer-to-peer feedback rather than any kind of formal HR or managerial discussion.

What does science tell us about the power of peer-to-peer feedback?

Over a third of employees want MORE feedback beyond traditional performance reviews
More than 85% of all Fortune 500 companies use 360 peer-to-peer feedback as a cornerstone of their leadership development process (Forbes)
Peer reviews help managers discover hidden talent - the quiet performers who routinely produce exceptional work without recognition
It enhances workplace transparency and according to Glassdoor, transparency is important to 96% of job seekers

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This content is from a recent episode of Growth Marketing for Martians, a podcast dedicated to discussing tomorrow's business growth tips -today!

Hosted by Rogelio Rodriguez and Jeff Lambert, these marketing Martians share an intergalactic love for learning and sharing with other podcast space travelers.