Window and door companies always look for ways to increase leads and sales. One of the best ways to do this is by optimizing your website's layout. This blog post will discuss five simple tips to help you do that!
Optimizing your website should be a top priority for any window and door company. Why? Because your website is often the primary impression between you and potential customers. If they don't like what they see, they're likely to click away and never return.
On the other hand, if you have a well-designed website that's easy to navigate and provides a great user experience, you're more likely to convert visitors into leads and customers.
Your website can be your best sales pro for a few reasons:
Now that we've discussed the importance of your website, let's take a look at some tips.
Now that we've established why website optimization is so important, let's look at some tips you can use to get more window leads from your site.
These days, it's essential that your website is mobile-friendly. More and more people are using their smartphones and tablets to browse the internet, so if your site isn't optimized for mobile devices, you're missing out on many potential leads.
Here are a few things to keep in mind when making your site mobile-friendly:
A responsive design is essential for ensuring that your website looks great and functions correctly on all devices, from smartphones to desktop computers.
Use large font sizes and clear, concise language to make your content easy to read on small screens.
Ensure users don't have to zoom in to see your content by keeping text and other essential elements within the screen's viewable area.
Your website's purpose is to generate leads for your business, so make sure your CTAs are effective. A CTA is a statement or button that encourages users to take a specific action, such as contacting you for a consultation or downloading a brochure.
Here are some tips for creating effective calls to action:
It would help to prominently display your CTAs on your website so users can't miss them.
Encourage users to take action by using robust and persuasive language in your CTAs. For example, instead of "Download Our Brochure," try "Get Your Free Brochure Now!"
Your CTAs should be actionable, clearly stating what users need to do. For example, "Contact Us for a Free Consultation" is more actionable than "Get a Free Quote."
People are visual creatures, so using attractive images and videos on your website is a great way to capture attention and generate leads.
Here are some tips for using visuals on your website:
Make sure the images you use are large and high quality. Small, low-resolution photos will make your site look unprofessional.
The images you use should be relevant to your business and the products/services you offer.
Videos are a great way to engage users and provide information about your products and services. If you don't have any videos of your own, consider using customer testimonials or product demonstrations.
Customer testimonials and reviews are a great way to build trust with potential leads and show that your products or services are effective.
When using customer testimonials on your website:
Only use positive customer testimonials that praise your products or services.
Don't make up quotes or testimonials from scratch. Use real customer feedback to show that your business is reputable and trustworthy.
Include the customer's name, company, and contact information when featuring customer testimonials on your website. This level of detail helps build trust and credibility.
Content offers, also referred to as a "lead magnet," is an incentive that you offer to potential leads in exchange for their contact information. For example, you might offer a free e-book or a discount on your products or services.
Lead magnets are a great way to generate leads because they provide value to users while also collecting important information from them.
Remember, not everyone is ready to schedule a person-to-person consultation upon visiting your website. These individuals haven't reached the end of their buyer's journey! It would be best if you offered something to these individuals, too.
Your content offers should be relevant to your target audience and the products/services you offer. For example, if you sell windows, your content offer could be an e-book about " energy-saving tips for homeowners."
Your content offer should be valuable enough that users are willing to exchange their contact information for it. It's important to remember that your goal is to generate leads, not make a sale. Some examples of effective content offers for window installers could be:
User-first websites should prominently display your content offer on your website so users can't miss it. An excellent way to do this is to use a pop-up or banner on your website.
By following these simple tips, you can increase the number of leads you generate from your website. Remember, your goal is to make it as easy as possible for potential customers to find you online and contact you about your products or services. If you can do that, you'll be well on your way to success!
Would you like to save 10 hours a week? Check out even more tips from Rizen on how to sell windows and doors in today's economy.