How to Get Roofing Leads With Google Business Profile Reviews

Nichole Mena
Jul 5, 2024 12:35:56 PM

Online reviews have never been more critical for businesses, especially for those in the roofing industry. As a roofing company owner, you might already know that word of mouth is powerful, but did you know that Google Business Profile reviews can significantly amplify your lead generation efforts?

These digital testimonials can make or break your local SEO, influencing how potential clients perceive your business and whether they choose to contact you. 

Here's the thing—even if you offer top-notch services, getting those glowing reviews can be a challenge. But don't worry! This guide will walk you through the steps to harness the power of Google Business Profile reviews to attract more leads and grow your business. 

Let’s explore why these reviews matter and how you can make them work for you.

Why Google Business Profile Reviews Matter for Roofing Leads

Google Business profile roofing company

In today's digital age, online reviews are a cornerstone of your roofing business's success. They are modern-day word-of-mouth, influencing potential customers' decisions and perceptions about your company.

A strong presence of positive reviews builds credibility and fosters trust between you and your potential clients. Customers who see their neighbors and peers have had positive experiences are likelier to choose your services over a competitor's. 

Impact of Reviews on Local SEO 

Moreover, reviews play a significant role in local SEO and lead generation. When ranking businesses in local search results, Google algorithms consider the quantity and quality of reviews. This means that the more five-star reviews you have, the higher your roofing business will appear in search results, making it easier for local customers to find you. 

Additionally, higher rankings can lead to increased visibility and, in turn, more leads. Reviews are one of the most effective ways to boost your local SEO, attract more visitors to your Google Business Profile, and convert those visitors into paying customers.

How Reviews Help Boost More Roofing Company Leads

When potential customers search for roofing services in their area, they often start by looking at online reviews. Google Business Profile reviews are among the first things they’ll see.

Reviews act as social proof, giving prospects insights into the experiences of their peers. This, in turn, significantly impacts their decision-making process, helping them choose your roofing service over a competitor’s. Positive reviews on your profile can work wonders by showcasing your reliability and quality of work. 

Moreover, Google’s algorithm considers these reviews when ranking businesses in local search results. The more positive reviews you have, the higher your chances of appearing in the coveted “Local Pack”—the top three local business listings that appear under a map on Google’s first results page.

This increased visibility can dramatically boost your leads as more potential clients come across your business first during their search. 

Setting Up and Optimizing Your Google Business Profile

Google Business Profile Management Roofers

To get started with Google Business Profile, follow these steps: 

  1. Sign In: Open Google Business Profile and sign in with your Google account.
  2. Add Your Business: Click on “Add your business to Google.” Input your business name and choose the appropriate category.
  3. Provide Contact Information: Enter your business address, phone number, website, and service areas if applicable.
  4. Verify Your Business: Select a verification method (postcard, phone, or email) and follow the steps to verify your listing.
  5. Complete Your Profile: Add essential information such as business hours, services offered, and appointment links.

Once your profile is set up, optimizing it ensures maximum visibility and appeal: 

Tips for Optimizing Your Profile 

  • Use Relevant Keywords: Include keywords related to roofing services in your business description and updates. Think about terms customers might use to find your business.
  • Upload High-Quality Photos: Share images of your completed roofing projects, team members, and business premises. Clear and professional photos can attract more potential customers.
  • Keep Information Accurate: Ensure your business hours, address, and contact information are always up-to-date. Inaccuracies can frustrate potential customers and harm your reputation.
  • Encourage Customer Interaction: Regularly post updates, special offers, and new services. Respond promptly to customers' questions and reviews to engage them.

By effectively setting up and optimizing your Google Business Profile, you'll improve your chances of capturing more roofing leads and standing out in local search results.

Encouraging Satisfied Customers to Leave Reviews

customer reviews for roofers

When gathering reviews, a personal touch can make all the difference. Here are some best practices for asking for reviews in person: 

  • Choose the Right Moment: Timing is everything. Ask for reviews immediately after completing a job when the experience is fresh and customers are most satisfied.
  • Be Sincere and Friendly: Approach the request with genuine appreciation. Let your customers know how much their feedback means to your business.
  • Make it Easy: Provide simple instructions on how they can leave a review, perhaps by using a QR code or sending a follow-up email with a direct link.

Sample Scripts to Review Roofing Reviews

Here are some sample scripts to use in various scenarios: 

  • At the End of a Job: “Thank you for choosing us for your roofing needs. Your feedback helps us improve and grow. Could you take a moment to leave us a review on Google?”
  • Post-Completion Follow-Up: “We’re delighted to hear you’re satisfied with your new roof. Could you share your experience by leaving a review on our Google Business Profile? It would help us a lot!”
  • In a Regular Conversation: “We really appreciate your trust in us. If you have a moment, could you leave us a review on Google? Your feedback is invaluable to us.”

Ensuring the timing of your requests aligns with peak customer satisfaction will increase the likelihood of receiving positive reviews. Here's a quick guide on optimal timing: 

  • Immediately After Service: Directly after you finish the roofing job and the customer expresses satisfaction.
  • Follow-Up Email/SMS: Send a thank-you message within 24-48 hours, including a review request.
  • Periodic Reminders: Avoid being pushy but send occasional reminders, especially to long-term clients, about how much a review would mean to your business.

By following these practices, you can turn satisfied customers into valuable advocates for your roofing business, boosting your online reputation and generating more leads.

Leveraging Email and SMS Campaigns for Review Generation

A realistic screenshot of an email request for a review from a roofing company

Maximizing the power of email and SMS campaigns can drastically improve your review generation strategy. Here are some tailored templates and tools to help you get started: 

Crafting Effective Email and SMS Templates 

When reaching out to customers, it's crucial to strike the right tone and provide clear instructions. Here are sample templates: 

Email Template 

Subject: We’d Love to Hear About Your Experience! 

Hi [Customer Name], 

Thank you for choosing [Your Roofing Company] for your recent roofing project. We hope you’re pleased with our service! 

We’d appreciate it if you could take a few minutes to leave us a review on Google. Your feedback not only helps us improve but also helps other homeowners find a reliable roofing service. 

To leave a review, please click on the link below: 

[Google Review Link] 

Thank you for your time and support! 


[Your Name] 

[Your Job Title] 

SMS Template 

Hi [Customer Name], thank you for trusting [Your Roofing Company]! Could you spare a moment to leave us a Google review? Your feedback is invaluable. [Google Review Link] 

Tools and Software to Automate the Review Request Process 

Manually sending out review requests can be time-consuming. Fortunately, several tools and software solutions can automate this process: 

  • ReviewTrackers: An online review management tool that helps track reviews and automate the sending out of review requests through email and SMS.
  • Starloop: This tool assists in generating regular reviews, provides reminders, and creates unique review URLs to simplify the process for your customers.
  • BirdEye: A comprehensive reputation management software that automates review requests and monitors online reviews across various platforms.
  • Podium: This platform allows businesses to gather customer reviews through text messages and provides analytics to track the success of their review generation strategy.
  • An all-in-one tool that helps create and manage review campaigns and automated follow-ups and integrates with various CRM systems.

By leveraging these templates and tools, you'll streamline your review generation process, ultimately increasing your roofing leads through a robust online presence.

Using Social Media to Increase Google Reviews

get social media reviews roofing business

Social media platforms like Facebook, Instagram, and LinkedIn can amplify your efforts in gathering reviews. Below is an integrated approach to sharing review links and engaging your audience. 

Sharing Review Links on Facebook: 

  • Go to your business's Facebook Page.
  • Write a compelling post encouraging satisfied customers to leave a review on your Google Business Profile. Include a direct link to your review page. You can use a URL shortener to make the link more user-friendly.
  • Add visuals like customer photos or a short video explaining how to leave a review.
  • Pin the post to the top of your page to keep it visible.

Sharing Review Links on Instagram: 

  • Post stories and feed updates with a call to action for leaving a review. If available, use Instagram’s "Swipe Up" feature in Stories.
  • Share testimonials and customer reviews as posts and stories, along with clear instructions for customers to leave their own reviews.
  • Include a direct link to your Google Business Profile review page in your bio. Use phrases like "Love our service? Review us here!"

Sharing Review Links on LinkedIn: 

  • Create posts on your LinkedIn business page that discuss the importance of customer feedback and encourage your network to leave reviews.
  • Share success stories and case studies, and point readers towards the review link at the end of the post.
  • Add a dedicated section in your LinkedIn Company Page profile with a link to your Google Business Profile review page.

Engaging with your audience is key to successfully gathering reviews. Respond to comments on your posts, thank customers for their support, and remind them how important their feedback is to your business.

This engagement not only drives reviews but also builds a loyal customer community.

Incorporating Review Requests into Your Sales and Service Process

review management for roofers

Training your team to ask for reviews at key points during the customer journey is crucial. Begin by identifying these touchpoints: after a successful project completion, during a follow-up call, or at the end of a service visit.

Make it part of your routine to remind the team about the importance of reviews and how they can approach the topic naturally. Encourage them to say something like: 

"We hope you're happy with our roofing service. If you have a moment, we would really appreciate it if you could leave us a review on Google. It helps other homeowners know that they can trust us with their roofing needs."

Consider Providing Review Incentives

Providing incentives can also boost the number of reviews you receive. Consider offering discounts on future services, small thank-you gifts, or entry into a monthly raffle for customers who leave a review. However, always ensure that these incentives do not come across as buying positive feedback, as this could undermine the trustworthiness of your reviews. 

By integrating these practices into your sales and service process, you can cultivate a steady flow of positive reviews, enhance your company's credibility, and attract more roofing leads.

Responding to Reviews to Build Trust and Credibility

how to respond to roofing reviews

Responding to reviews is crucial to managing your Google Business Profile and building trust with potential roofing leads. How you handle feedback, both positive and negative, reflects your company’s values and commitment to customer satisfaction. 

How to Respond to Positive Reviews 

When a satisfied customer takes the time to leave a positive review, it’s important to acknowledge and thank them. Here’s a step-by-step guide for responding: 

  1. Thank the Reviewer: Start by expressing your gratitude. A simple “Thank you” goes a long way.
  2. Personalize Your Response: Refer to specifics mentioned in their review. This shows you genuinely read their feedback and appreciate their unique experience.
  3. Reiterate Your Strengths: Reinforce one of the positive aspects they mentioned about your service.
  4. Invite Them Back: Encourage them to use your services again, showing that you value repeat business.
  5. Call to Action: Prompt other potential customers to reach out with a subtle call to action.
Example: "Thank you so much, John, for your kind words! We’re thrilled to hear you loved our roof repair service and the efficiency of our team. We look forward to assisting you again in the future. If anyone out there is looking for top-notch roofing, give us a call!"

Addressing Negative Reviews Professionally 

Negative reviews can be challenging, but they provide an opportunity to demonstrate your commitment to resolving issues. Follow these steps to address negative reviews professionally: 

  1. Acknowledge the Review: Recognize the customer’s feedback and thank them for bringing the issue to your attention.
  2. Apologize Sincerely: Offer a genuine apology for their poor experience, even if you believe the issue wasn’t your fault.
  3. Show Empathy: Understand their frustration and show empathy towards their situation.
  4. Take Responsibility: Explain what went wrong without making excuses and share the steps you are taking to rectify the issue.
  5. Move the Conversation Offline: Provide contact information or a way to privately discuss the matter.
Example: "We’re sorry to hear about your experience, Jane. We deeply apologize for the inconvenience caused during your roof installation. Customer satisfaction is our top priority, and we’ve implemented new training for our team to ensure this doesn’t happen again. Please contact us directly at or (555) 555-5555 so we can make things right."

Showcasing Positive Reviews to Attract More Leads

ricketts roofing and construction

One effective strategy for leveraging your positive Google Business Profile reviews is integrating them directly into your website and other marketing materials. This showcases your reputation and builds immediate trust with potential customers. 

Integrating Reviews into Your Website: 

  • Testimonials Page: Create a dedicated testimonials page on your website where you display selected positive reviews. This page can be a central repository for all your glowing customer feedback.
  • Homepage Highlights: Feature snippets of stellar reviews on your homepage to immediately capture the visitor's attention and to lend credibility right from the start.
  • Service Pages: Add related customer reviews to individual service pages. This encourages visitors to trust your services specifically.

Sharing Customer Testimonials on Social Media: 

  • Facebook: Post customer testimonials regularly on your Facebook page. To influence viewers, use eye-catching graphics and call-to-action (CTA) phrases.
  • Instagram: Share testimonials as posts or stories. Visuals like before-and-after images, alongside customer comments, can be compelling.
  • LinkedIn: Engage your professional audience by posting detailed testimonials highlighting your business's success stories and customer satisfaction.

Utilizing Email Newsletters: 

  • Email Campaigns: Incorporate customer reviews into your regular email newsletters. Featuring a "Customer of the Month" can be a unique way to share testimonials.
  • Special Promotions: Highlight positive feedback in promotional emails. This can enhance your credibility when sharing special offers or new services.
  • Embedded Reviews: Embed short review quotes into your email signature or within the body of your emails to subtly undermine your credibility.

By consistently showcasing positive reviews across various platforms, you enhance your credibility and drive more leads to your roofing business.

Consistency is Key to Generating More Roofing Leads

roofer on laptop responding to reviews

Generating more roofing leads through Google Business Profile reviews doesn't happen overnight. Here's a quick recap of the strategies we've discussed: 

  • Optimize Your Profile: Ensure your Google Business Profile is fully filled out with accurate business information, photos, and relevant keywords.
  • Encourage Reviews: Politely ask satisfied customers for reviews in person, via email, or through SMS, utilizing sample scripts and timing them correctly.
  • Leverage Social Media: Share your review links on various social media platforms to engage with your audience and encourage reviews.
  • Integrate into Sales Process: Train your team to ask for reviews and consider offering incentives routinely.
  • Respond to Reviews: Engage with all reviews—positive and negative—to build trust and credibility.
  • Showcase Reviews: Use positive reviews in your marketing materials to attract more leads.
  • Monitor and Manage: Regularly track your reviews and online mentions, ensuring your Google Business Profile is up-to-date.

Consistency is crucial. Continuously implement these strategies to maintain a strong flow of positive reviews. This ongoing effort will help build your online reputation, enhance your local SEO, and generate more roofing leads. Stay proactive, monitor your progress, and make adjustments as needed to ensure success.

Get More Roofing Leads by Partnering With GoRizen - Here's why

Roofer CTA 1

Partnering with GoRizen can significantly impact your roofing business's ability to attract and convert leads. Here’s why: 

  • Expertise in Local SEO: GoRizen specializes in optimizing Google Business Profiles to enhance visibility in local search results. Their expertise ensures your roofing business ranks higher and captures the attention of potential clients in your area.
  • Systemized Review Management: With GoRizen, you can access advanced tools and software to automate the review request process. This saves you time and increases the likelihood of consistently receiving more positive reviews.
  • Personalized Strategies: Unlike generic one-size-fits-all approaches, GoRizen crafts bespoke strategies tailored to your business needs and goals. This personalized approach ensures that your marketing efforts are more effective and targeted.
  • Comprehensive Analytics: GoRizen provides detailed insights and analytics on your Google Business Profile performance. By understanding what works and doesn’t, you can make data-driven decisions to optimize your lead generation efforts further.
  • Enhanced Online Reputation: The team at GoRizen helps you gather reviews and manage and respond to them effectively. This builds trust and credibility with potential customers, making them more likely to choose your roofing services.

Investing in GoRizen's services means you don’t have to navigate the complexities of local SEO and review management alone. These dedicated support and proven strategies can help you consistently generate more roofing leads and grow your business. Learn more about partnership opportunities with GoRizen.

Interested in learning more about how to grow your roofing leads? Make sure to read our free guide on the 6 Powerful Roofing Marketing Strategies You (Probably) Aren't Using.


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