Did you know that it can take about 5 to 7 impressions for people to remember your brand?

With shrinking ever-increasing competition and marketing budgets, it’s more important than ever to get your roofing company’s branding right.

Your brand name has to say more, do more, and work harder than ever before to gain your company the recognition you deserve and attract more leads.

A good roofing company is not only memorable and differentiating but can also boost your roofer marketing. But the business name you choose may not be the right one for your company in the long run. This is why you may choose to rebrand.

Here are 5 compelling reasons why you should consider changing your roofing company’s name.

1. You’ve Outgrown Your Name

Over time, businesses grow and change. While some business names are adaptable enough to survive this growth, some no longer reflect your business. If your roofing company has outgrown its name, it may be time to think about renaming.

For instance, you may have named your roofing company with a specific market in mind, but your audience is now different or more diverse. You may also have used your own name for the roofing company name and after growing you realize it isn’t good for marketing and doesn’t make a lot of sense.

The specific name you may have chosen for your roofing repair company as it started may be limiting its growth. What you need moving forward is the flexibility to change to a new business name that will future-proof your business.

2. Your Roofing Company Name Causes Brand Confusion

Is your roofing company often confused with another business’ name? Or do customers tend to mispronounce your company name?

If your roofing company name is confusing or hard to spell, customers may be unable to find you. What’s more, clients won’t be able to remember it and it also leads them to make negative associations with your business.

This confusion can hurt your brand. You can lose customers to your competition if they confuse your company’s name with theirs. Changing your roofing company name is an effective way of squashing any confusion before it causes lasting damage to your business.

3. When Your Roofing Company Name Has a Geographic Reference

Local roofing companies tend to choose a company name with a geographical tag in it, like Sarasota Roofing Company. Although geographical names can be integral to your brand story, they can limit your scope and credibility once your business grows beyond this geographical location, especially for your Google Business Profile. 

It can be difficult to position your roofing company as a national or international company if your name suggests that you only specialize in regional services. You may also spend a lot of marketing dollars trying to inform clients that also offer roofing services in their counties or states.

As your roofing company grows beyond a regional area, a new company name allows you to connect more deeply with new clients in different markets. It’ll not only help you get wider recognition but also reduce your roofer marketing costs.

4. Your Roofing Company Name Doesn’t Stand Out

Whether it’s generic or too trendy, your roofing company name may fail to stand out. Generic names like “Roofing Services” or “Professional Roofing Company” don’t set you apart from the competition. They aren’t memorable and your loyal clients may get your name wrong when giving referrals.

This can cause both your word-of-mouth marketing and digital marketing to suffer. You don't want your clients to sift through a full page of search results to find the right “ABC Roofing Company.” What’s more, new clients may not want to do business with a company that has a generic and boring name.

Apart from generic names, company names that are too trendy run the risk of becoming outdated. When this happens, you can switch your company to something more unique and timeless that embodies your roofing company.

5. You’re Being Legally Forced to Change Your Company Name

Trademark infringement issues may call for rebranding. If you get a letter from another roofing company demanding you to change your name, it may be a good time to start the renaming process.

When changing your roofing company name, ensure you don’t have any trademark infringement issues. When selecting a name, you should check all social media handles, competitor product names, common law usages, and URLs to ensure the name you choose isn’t being used by another business.

You can also consult an intellectual property attorney to guide you. They can help you file the necessary paperwork and protect your name against future threats.

Factors to Consider When Finding the Right Name For Your Roofing Company

Deciding on the right name for your roofing company can be daunting. Here are some factors to consider when naming your new company to avoid problems and draw clients.

1) Identify Your Brand Identity

Your new name will set the tone for the way people perceive your company. This is why you should first decide what your brand's identity—your goals, culture, and mission— will be before coming up with roofing company name ideas.

Also, ensure your brand identity connects to your target audience. It will help you create a more memorable name.

2) Create Something Short, Simple, and Unique

Forget about long, descriptive names. Short, simple, and unique roofing company names are not only memorable but will also be good for social media marketing and roofer SEO. It also reduces confusion.

3) Consider Longevity and Mission

Your roofing company is set to grow and progress with time. This is why you should choose a name that reflects your brand for years to come.

The name should not only reveal the services you offer but also your company culture.

4) Don’t Forget About SEO

If your roofing company name can’t be found online, you may be losing a lot of customers.

This is why you research your company name with tools like SEMRush or Moz to determine how popular it is for both organic and paid searches.

Grow Your Roofing Company With the Right Name

Looking to rename your roofing company? Look no further Rizen. We offer reliable roofer marketing strategies to boost your brand recognition and increase your ROI.

Learn more about how we help companies like yours scale faster, smarter, and stronger by reading our FREE Roofing Marketing guide!