Getting bottom-of-funnel leads to convert to customers should be easy. But irritatingly enough, that is not the case for most businesses. Given the impact of converting this audience on your bottom line, it is crucial to leverage data-driven decision making.
Gathering data, analyzing your actions' impact, and optimizing your business are all part of using business intelligence efficiently. It's a better way to manage your organization and figure out what's working and where you need to adjust.
We’ve all been there. We spent all night chugging caffeine and finalizing a huge report for the higher-ups. The next day, you’re running through your exhaustive data, only to see blank faces staring back at you? What went wrong?
Well-executed data presentations help marketers deliver key analytics more effectively. They can also help make people more confident when presenting to intimidating audiences such as company decision-makers.
In fact, 91% of presenters agree they are more comfortable when presenting with a beautifully designed slide deck (Presentation Panda).
Data reporting can be challenging. When you've immersed yourself in numbers and found so many compelling proof points, it quickly becomes fascinating to you. But it's just data to everyone else! The only way to effectively report stats is to use the data to tell an engaging story.
Top-of-funnel is the first step in the customer journey. If you don't get their attention here, it will be challenging to get it later. So, how do you ensure the work you're doing is creating the qualified leads you need from your top-of-funnel content strategy? One word: data.