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Rizen Inbound Marketing & Sales Blog

Data Worth Tracking for Bottom-of-Funnel Audiences

Posted by William Avila on Feb 1, 2021 5:34:18 PM

Getting bottom-of-funnel leads to convert to customers should be easy. But irritatingly enough, that is not the case for most businesses. Given the impact of converting this audience on your bottom line, it is crucial to leverage data-driven decision making.

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Data Reporting

Collaborative BI is the Key to Better Data. Here’s Why

Posted by William Avila on Jan 27, 2021 8:00:00 AM

Gathering data, analyzing your actions' impact, and optimizing your business are all part of using business intelligence efficiently. It's a better way to manage your organization and figure out what's working and where you need to adjust.

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Data Reporting

5 Data Visualization Tools Worth Your Time (and Money)

Posted by Jeffrey Lambert on Jan 25, 2021 8:47:12 AM

We’ve all been there. We spent all night chugging caffeine and finalizing a huge report for the higher-ups. The next day, you’re running through your exhaustive data, only to see blank faces staring back at you? What went wrong?

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Podcast Growth Marketing for Martians Podcast Data Reporting

5 Tips for Improving Your Data Presentations to Decision-Makers

Posted by Rogelio Rodriguez on Jan 20, 2021 10:26:24 AM

Well-executed data presentations help marketers deliver key analytics more effectively. They can also help make people more confident when presenting to intimidating audiences such as company decision-makers.

In fact, 91% of presenters agree they are more comfortable when presenting with a beautifully designed slide deck (Presentation Panda).

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Data Reporting

Effective Data Reporting Requires Storytelling. Here’s Where to Start.

Posted by William Avila on Jan 18, 2021 11:16:14 AM

Data reporting can be challenging. When you've immersed yourself in numbers and found so many compelling proof points, it quickly becomes fascinating to you. But it's just data to everyone else! The only way to effectively report stats is to use the data to tell an engaging story.

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Data Reporting

Data Worth Tracking for Middle-of-Funnel Audiences

Posted by William Avila on Jan 13, 2021 8:00:00 AM
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Data Reporting

Data Worth Tracking for Top-of-Funnel Audiences

Posted by Rogelio Rodriguez on Jan 12, 2021 10:44:43 AM

 

Top-of-funnel is the first step in the customer journey. If you don't get their attention here, it will be challenging to get it later. So, how do you ensure the work you're doing is creating the qualified leads you need from your top-of-funnel content strategy? One word: data.

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Data Reporting

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